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Nat Eastment

General Manager- Hamleys Asia at Hamleys of London
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Email: ****t@hamleys.com.hk
LinkedIn: Nat Eastment
Location: Hong Kong SAR
Current employer: Hamleys of London
Current title:
General Manager- Hamleys Asia sourcing
Last updated: 16/09/2026 08:29 AM
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About

Nat Eastment is from Hong Kong SAR. Nat is currently General Manager- Hamleys Asia sourcing at Hamleys of London, located in Hong Kong. In Nat's previous role as a Head of Sourcing- Toys at Mothercare, Nat worked in Hong Kong until Dec 2016. Prior to joining Mothercare, Nat was a Acting Head of Sourcing- Toys at Mothercare and held the position of Acting Head of Sourcing- Toys at Hong Kong. Prior to that, Nat was a Product Category Manager at Mothercare, based in Hong Kong from Sep 2010 to May 2013. Nat started working as HK Operations Director at Jazwares, Inc. in HK in Jun 2010. From Apr 2009 to Mar 2010, Nat was Technical Production & Development Manager- HK at Impact International, based in Hong Kong. Prior to that, Nat was a Senior Category Manager at Hy-Pro International from Jan 2007 to Apr 2009. Nat started working as Product Development Manager at Flair Leisure Products in Jul 2004.

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Nat Eastment's current jobs
Title: General Manager- Hamleys Asia sourcing
Period: Jan 2017 - Present (9 years, 8 months)
Location: Hong Kong

Establish and manage a new sourcing operation to demerge from the previous ownership and grow the overall group margin by improving product margin through own brand penetration. Later helping to implement the acquisition of the group by the major franchise partner (Reliance Brands). • Office set up and employment of full sourcing team including merchandising, shipping, warehousing and QA (total initial headcount 9 people). • Develop and implement overall group sourcing and supply chain strategy. Review of all aspects of the of the process including product, vendor base, logistics and contract logistics are fit for purpose and reflect the business goals. • Resource own brand lines away from previous ownership to source direct from vendors, growing the range to 1,400 SKUs and achieving up to 40% participation- helping guide the UK buying team for a more global range build. • Full control and responsibility for office and supply chain P&L’s including responsibility for setting landing factors and add ons for both UK and franchise businesses. • Assist in de risking supply chain by setting up production in India. • Devise and implement new processes to fully support the overall group strategy and international growth of the brand including product sourcing, QA, shipping and logistics. Ensuring process and procedures are both fit for the current requirements as well as new partners as well as smooth operation between all international group offices (UK & India) • Ensure all lines meet global requirements (including new partners).

Nat Eastment's past jobs
Company: Mothercare
Title: Head of Sourcing- Toys
Period: Oct 2013 - Dec 2016 (3 years, 2 months)
Location: Hong Kong

Managing the Asia Toys team including product management, shipping and technology (including QA) teams for both Mothercare Toys and ELC toy divisions. • Formulating and executing overall sourcing strategy to achieve most effective and best cost route from initial design through development and shipping of both new and continuity lines (annual FOB buy budget approx £50K p.a.) • Sourcing from a range of countries including China, India and Turkey. • Responsibility for setting and sticking to overall departmental budget for both development costs and headcount • Woking closely with senior management teams both in local office and UK home office to ensure smooth operating between all departments and offices and effective and cohesive implementation of overall business strategies. • Overall management of tech teams ensuring all items (both sourced and developed) comply to both corporate and international standards to fulfil the needs of all our international partners. • Work closely with the full team to facilitate launch of our lines into China market.

Company: Mothercare
Title: Acting Head of Sourcing- Toys
Period: May 2013 - Oct 2013 (5 months)
Location: Hong Kong
Company: Mothercare
Title: Product Category Manager
Period: Sep 2010 - May 2013 (2 years, 8 months)
Location: Hong Kong
Company: Jazwares, Inc.
Title: HK Operations Director
Period: Jun 2010 - Sep 2010 (3 months)
Location: HK
Company: Impact International
Title: Technical Production & Development Manager- HK
Period: Apr 2009 - Mar 2010 (11 months)
Location: Hong Kong
Company: Hy-Pro International
Title: Senior Category Manager
Period: Jan 2007 - Apr 2009 (2 years, 3 months)
Company: Flair Leisure Products
Title: Product Development Manager
Period: Jul 2004 - Jan 2009 (4 years, 6 months)
Company: The Marketing Store
Title: Design Engineer (New Business)
Period: Jul 2002 - Jul 2004 (2 years)
Location: London, United Kingdom
Company: Hasbro
Title: Product Development Engineer
Period: Sep 1999 - Jul 2002 (2 years, 10 months)
Nat Eastment's education
Addey & Stanhope
South Bank University
BSc
1995 - 1998
Nat Eastment's top skills
Product Management Management Product Design Toys New Business Development Marketing Strategy Packaging Global Sourcing Brand Development FMCG Brand Licensing Business Development Sourcing Merchandising Brand Management Retail Apparel Consumer Products Product Development
Other people named Nat Eastment
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Nathan Eastment
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