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Natalia Amaya Salazar

Founder & CEO
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Email: ****a@beavocado.com
Location: Mexico City, Mexico
Current employer:
EMA Ventures
Current title:
Managing Director
Last updated: 25/08/2026 20:28 PM
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About

Natalia Amaya Salazar is from Mexico City, Mexico. Natalia Amaya is currently Managing Director at EMA Ventures. Natalia Amaya also works as CEO at Avocado Wellness Marketing, a job Natalia Amaya has held since Jun 2019. In Natalia Amaya's previous role as a Founder & CEO at InstaFit, Natalia Amaya worked in Colombia until Feb 2025. Prior to joining InstaFit, Natalia Amaya was a Business Development Analyst at https://www.linkedin.com/redir/suspicious-page?url=Linio%2ecom at Rocket Internet GmbH and held the position of Business Development Analyst at https://www.linkedin.com/redir/suspicious-page?url=Linio%2ecom at Colombia. Prior to that, Natalia Amaya was a Marketing Project Manager - Postgraduate Office at Universidad de Los Andes from Jul 2011 to Dec 2011. Natalia Amaya started working as Human Resources Business Partner at Airbus in Jan 2010.

You can find Natalia Amaya Salazar's email at finalscout.com. FinalScout is a professional database with business professional profiles and company profiles.

Natalia Amaya Salazar's current jobs
Company: EMA Ventures
Title: Managing Director
Period: Sep 2024 - Present (1 year, 11 months)

EMA ventures, supports spanish-speaking startups in Latam that are leveraged on teams with women in leadership roles.

Company: Avocado Wellness Marketing
Title: CEO
Period: Jun 2019 - Present (7 years, 2 months)

Avocado es la primera agencia especializada en Wellness Marketing en Latinoamérica. Potenciamos marcas comprometidas con el bienestar, mejorando su posicionamiento y elevando su engagement mediante estrategias creativas generadas sobre nuestra metodología basada en la generación de hábitos, con el objetivo que nuestros clientes construyan relaciones duraderas y sanas con sus consumidores.

Natalia Amaya Salazar's past jobs
Company: InstaFit
Title: Founder & CEO
Period: Jun 2013 - Feb 2025 (11 years, 8 months)
Location: Colombia

InstaFit is the leading digital training platform in LatAm that offers customized, interactive and easy to follow exercise and nutrition programs. We also work with companies in designing and implementing Corporate Wellness programs (remote and in situ) for their teams.

Company: Rocket Internet GmbH
Title: Business Development Analyst at https://www.linkedin.com/redir/suspicious-page?url=Linio%2ecom
Period: Mar 2012 - Aug 2012 (5 months)
Location: Colombia

- Develop an e-commerce business model in Colombia, Peru, Mexico and Venezuela. - Participate in the recruitment of 80 employees within the first 2 months of operations. - Collaborate in structuring the growth strategies of the company.

Title: Marketing Project Manager - Postgraduate Office
Period: Jul 2011 - Dec 2011 (5 months)

- Based within the Business Administration Faculty, executed a marketing research project of the national and international postgraduate programs considered as the direct competition of Universidad de los Andes. - Conduct strategic planning for the improvement of existing academic programs and the development of new ones. - Plan and coordinate activities to obtain the EQUIS (accreditation of academic quality).

Company: Airbus
Title: Human Resources Business Partner
Period: Jan 2010 - Dec 2010 (11 months)

- Project Management: "Expert Career Path". Lead the re-structuring of the program by implementing a robust policy, establishing a clear nomination process, developing trainings, organizing a networking day, implementing an information e-site, amongst others. - Advice and support the executive engineers on the management of their teams and the implementation of human resources processes and regulations. - Recruitment process – requests for personnel, interviews, selection and integration process.

Natalia Amaya Salazar's education
Universidad de Los Andes
Bachelor of Business Administration (B.B.A.)
2006 - 2011
ESC Toulouse
Master 2
2009 - 2010
Natalia Amaya Salazar's top skills
Angel Investing Portuguese E-commerce Management Project Management Business Development Start-ups Strategic Planning Marketing Entrepreneurship Spanish Training Leadership Strategy Financial Modeling French Marketing Strategy Private Equity English Venture Capital
Natalia Amaya Salazar's Colleagues
PV
Pamela Valdivia Vargas
Office & administrative manager
Mexico
JR
Julmar Vásquez Romero
Head of Agency
Mexico
JM
José Alberto Hernández Maldonado
CTO
Mexico
MF
Mónica Fonseca
Spokesperson + Partner
Mexico
OT
Oso Trava
Chairman
Mexico
Natalia Amaya Salazar has 26 colleagues in total at InstaFit. You can find all of them in FinalScout.
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