Natalia Ausin Diez

• Managing all design related initiatives including project management, collection development and calendar management. • Mentoring and coaching junior designers. • Designing and illustrating a high volume of new watch concepts and styles. • Researching and developing new materials, colors and techniques. • Reviewing samples and update revisions. • Presenting work to team and management. • Preparing technical packages and standardizing process along the full item journey, from creation to implementation at the shop-floor. • Communicating with internal partners as merchandisers and marketing members. • Follow up with manufacturers based in Asia on daily basics. • Re-balancing design thinking through negotiations with third parties. • Maximizing margins from smart development and collaborative, committed and flexible negotiation.

• Reorganization of the sunglasses design team after the pandemic break. • Implementing and supervising the buying & design range plan structure onto a new team. • Launching new sunglasses lines to cover wide board members expectations.

Working closely with HK product developers and UK buyers to ensure correct strategies for high street labels. Designing ladies and gents watches, as well as gift set ideas and packaging. Researching markets and consumer trends. Understanding technology, production methods, materials and finishes (such as textiles, metals and plastics) and working within budgets in accordance with the needs of each private label account. Creating proposals for new range launches, thinking forward for retail phases, and planning ahead to meet future deadlines. Ability to deal with unexpected requirements from buyers on a daily basis. Maintaining a steady flow of information and knowledge within teams and departments. Multi-brand portfolio: - Ted Baker - Lipsy - Oasis - Karen Millen - Fiorelli - Morgan - Johnnie Loves Rosie - Daisy Dixon - Superdry - Joules Kids Private label accounts: - Asos - River Island - New look - Next - Debenhams

Supervising, driving and coaching the team to consistently deliver department KPIs agreed with the Store Manager, maximising team potential and operational excellence. Identifing opportunities to maximise profitability and minimise loss, to meet all agreed deadlines and comply with policies and procedures. Maintaining administration and processes, cash handling and POS requirements for both customers and equipment, and ensures HR compliance in line with legislation and company procedures is adhered to. Controlling an efficient replenishment and stock handling service for the store, including compliance with all guidelines for the movement of stock into and out of the store in conjunction with NDC/EDC, Loss Prevention and third parties. Supporting and implementing One Best Way principles and practices, ensuring all store teams operate back of house routines and tasks to new guidelines. Proactively coaching and developing direct reports and maintain the Department’s Succession Plan, and plans staff scheduling to meet store demand.

Bespoke fine jewelry in silver. Own pieces creations, all work undertaken in-house at the workshop of the Goldsmith premises.

Patent: Refrigerating apparatus WO 2011128815 A1, EP2558802A1, Indesit Company S.P.A. Executing all visual design stages from concept to final hand-off to engineering. Conceptualizing original ideas that bring simplicity and user friendliness to complex design roadblocks. Creating wireframes, storyboards, user flows, process flows and site maps to effectively communicate interaction and design ideas. Forecasting future Kitchen Appliances. Research, analysis and development of new materials, trends, technology and cultural inputs. Collaborating with product management and engineering to define and implement innovative solutions for the product direction and new patent development. Presenting and defending designs and key milestone deliverables to peers and executive level stakeholders. Exhibition in the Milan Furniture Fair, part of the “Kitchens of the Future for 2013”.

Adaptation and utilisation of new technologies to aid the packaging process for the food industry. Trend research of new potencial product range, introducing a new target for the brand.

Client: Caja Burgos Part of a multidisciplinary team focused on social support projects. Creation and development projects in order to forward the artistic and environmental identities of the county of Burgos, including overseeing proposals and the preparation of qualification documents.