Natalie Richard

• Creative copywriter and quality control monitor for a broad range of marketing and communications materials • Wrote, reviewed and revised copy for marketing campaign emails, web banners, internal communications, sales sheets, infographics, websites, landing pages, animated videos, e-commerce holiday campaigns, annual reports, direct mail and more on behalf of B2B and B2C clients

• Lead on COVID-19 emergency digital communications response including digital media response and collateral materials, print publications, website updates, direct mail appeal, media release and engagement, media monitoring, copywriting and web elements for multi-Foundation Durham Region wide emergency response microsite raising +$1 million in online donations • Writing and distributing researched Hospital-specific COVID-19 health articles, successful media outreach during COVID-19 in response to Hospital needs • Increased user engagement by 177% and audience growth by 40% from March 12, 2020 with proactive content creation strategy following announcement of pandemic • Direct internal team and external agency on marketing collateral and strategy for new lottery revenue stream • Lead on lottery e-mail marketing campaign including copy, design and strategy resulting in over 50% open rate on launch date and over $10K in winnings during first month • Manage website, microsites, landing pages, and reporting

• Develop and manage strategic editorial calendar for digital content, marketing and media opportunities in line with annual campaigns • Write, edit, research, interview sources, and edit copy for both long form and short form communications collateral including radio scripts, speeches, media releases, interviews, case studies, speeches, health articles, Q&As, FAQs, backgrounders, website copy, event copy, brochures, presentations, stewardship and donor reports, direct mail letters, e-appeal letters, annual reports, print media such as transportation signage, event signage, newspaper advertisements, and more • Develop and execute strategic email marketing plan, lead writer for creative copy, articles, blog posts and interviews for monthly e-newsletter • Grow e-newsletter audience by over 2,000 recipients • Grow social media audience by 127% in 12 months • Liaise with external and internal resources and agencies for production of creative visual assets including graphic design, photography, and video production •. Field media inquiries and organize media interviews with Lakeridge Health Corp. officials and donor representatives • Editorial and web master lead for organization website redevelopment project: including web copy, visual elements, site architecture and SEO strategy

• Partner with programmatic teams to create communications materials impacting provincial programs in French and English • Write, edit and research long form and short form health content for national and provincial e-newsletter, quarterly magazine publication, event marketing materials, health program materials such as brochures, posters, pamphlets, buckslips, letters, annual reports, signage, print advertisements, digital ads and more • Social media lead for multiple branded platforms including provincial level accounts on Facebook, Twitter, and launch of Instagram account • Manage provincial health-focused social media calendar, content and scheduling using Hootsuite-establishing brand voice and tone across provincial accounts • Manage and craft monthly social media kits to support local chapters across Ontario through social media promotion of local health efforts and events - media monitor and analyze all branded social media accounts through Hootsuite • Manage media relations, media inquiries, media statements and organize media interviews – monitor media using Meltwater • Develop provincial social media guidelines and consult on national guidelines for brand-focused social media strategy, implementing listening and engagement protocols, scheduling provincial social media content, providing monthly social media kits to local leads and monitor social media for detailed reports • Position organization as the authoritative and trusted voice in kidney health at the national level through communication strategies to amplify health programming and research work • Support event management including marketing strategy, collateral, written materials, and promotion • Drive national omni-channel health-awareness campaigns • Advise on annual digital and print editorial calendar • Consultation for internal editorial team to edit and drive content creation • Project management of health and marketing materials translated into French, Mandarin, Cantonese and Punjabi