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Natalie S

Director, Content Cooperation, Ultimate Music, Tencent Music Entertainment Group
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Email: ****.@sonymusic.com
LinkedIn: Natalie S.
Last updated: 22/05/2023 00:08 AM
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About

Natalie works in the following industries: "Internet", "Retail", "Music", and "Information Technology & Services". In Natalie's previous role as a Director, Content Strategy, Ultimate Music at Tencent Music entertainment Group, Natalie worked in Beijing, China until Jan 2021. Prior to joining Tencent Music entertainment Group, Natalie was a Associate Director, Content Acquisition at Taihe Music Group and held the position of Associate Director, Content Acquisition at Beijing, China. Prior to that, Natalie was a Manager, Content Operation Planning; Manager, Branding & Marketing, Alibaba Music at Alibaba Group, based in Beijing & Hangzhou, China from Jan 2016 to Jan 2018. Natalie started working as Music Critic, QQ Music at Tencent Music entertainment Group in Beijing, China in Jan 2015. From Jan 2014 to Jan 2016, Natalie was Assistant Manager, International Marketing at Sony Music Entertainment, based in Beijing, China.

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Natalie S's past jobs
Title: Director, Content Strategy, Ultimate Music
Period: Jan 2020 - Jan 2021 (1 year)
Location: Beijing, China

Content strategy planning (sales mode and content solution) for commercial sub-licensing deal with new digital services partners

Company: Taihe Music Group
Title: Associate Director, Content Acquisition
Period: Jan 2018 - Jan 2020 (2 years)
Location: Beijing, China

Acquisition, distribution and copyright management. Reached and renewed cooperation with 90+ international and local CP. Deeply participated in distribution system optimization. Lead of the label manager team.

Company: Alibaba Group
Title: Manager, Content Operation Planning; Manager, Branding & Marketing, Alibaba Music
Period: Jan 2016 - Jan 2018 (2 years)
Location: Beijing & Hangzhou, China

Content operation and marketing as well as product branding for Xiami Music - a streaming service, especially popular among music professionals, indie/western music listeners and K-Pop fans Managed the digital sales project which achieved a great sales result ahead of schedule.

Title: Music Critic, QQ Music
Period: Jan 2015 - Jan 2016 (1 year)
Location: Beijing, China

Writing music review for QQ Music, mainly about K-Pop, Chinese Pop and western music.

Title: Assistant Manager, International Marketing
Period: Jan 2014 - Jan 2016 (2 years)
Location: Beijing, China

Taking care of international artists’ local music business in all aspects (all media promotion, marketing campaigns, artist management and synch deal) China’s Int’l division achieved the best chart performance among all asian countries in the year of 2015 to 2016.

Natalie S's education
University of Liverpool
Master of Arts
Natalie S's top skills
Content Acquisitions Product Branding Music Management Music Review Public Relations Content Operations Music Marketing
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