Nataliya Sinchuk Vasileva
About
Nataliya Sinchuk Vasileva is from Moscow, Moscow, Russia. Nataliya works in the following industries: "Pharmaceuticals". Nataliya is currently Innovative marketing lead at Bayer, located in Москва, Москва, Россия. In Nataliya's previous role as a Business & Coordination Manager at Bayer Pharmaceuticals, Nataliya worked in Moscow until Nov 2021. Prior to joining Bayer Pharmaceuticals, Nataliya was a Marketing Excellence Manager at Bayer Pharmaceuticals and held the position of Marketing Excellence Manager at Moscow, Russia. Prior to that, Nataliya was a Channel Development at Teva Pharmaceuticals, based in Moscow, Russian Federation from May 2016 to Jun 2017. Nataliya started working as Management Consultant at EY in Russia&CIS in Sep 2014. From Aug 2012 to Sep 2014, Nataliya was Sales and Marketing at 3M, based in Moscow. Prior to that, Nataliya was a Research Analyst at Lomonosov Moscow State University from Nov 2011 to Jun 2012.
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Nataliya Sinchuk Vasileva's current jobs
Campaign expert, Embedded EMEA Agile coach for Russia&CIS Drive the organization-wide Agile adoption strategy Conduct needs assessments to drive the creation of relevant learning content that supports digital transformation, including agile application development and innovative marketing technologies Coach multiple teams in Agile and SCRUM adoption working closely to optimize performance through education and continuous improvement
Nataliya Sinchuk Vasileva's past jobs
Supporting General Manager to ensure key strategic initiatives delivery Lead discrete strategic projects / analyses to elaborate where-to-play and how-to-win priorities for pharmaceutical division Collaborate with BUs to embed strategy into Commercial activities and facilitate execution of high priority strategic initiatives Work closely with a broad set of stakeholders to generate new insights that inform strategic choices, working closely with senior leadership
• Providing consulting for marketers in planning, implementation and assessment of promotional campaigns and general brand strategy • Implementing corporate global Marketing Excellence concepts and tools, guide marketers in developing their brand plans • Driving integrated multichannel marketing (IMCM) methodology development, support marketing in IMCM strategy development based on brand strategy • Driving change management process within organization: prepare regular internal communication; organize workshops and sessions for different target functions incl. top management • Supporting BUs in new communication channels launch, establish new processes, define roles and responsibility for all stakeholders • Driving and supporting marketing team in new marketing communication channels activation • Driving innovation within the company: support innovative projects implementation, organize innovation sessions for different functions • Driving cross-functional projects implementation • Creating business cases, facilitate workshops, analyze data, create models in Excel and present results • Assessing and improvement of marketers’ knowledge and skills by trainings and one-on-one coaching
Advisory, Performance Improvement Group, Strategy Transformation, SCO
Health Care Business Communication Markets Division
• Created financial models, assisted in business planning, protection of intellectual property, technology transfers • Identified key opportunities and strategies for BI start-ups • Marketing research