Natasha Hatherall

The TishTash group, is a connected portfolio of companies and platforms that supports in the amplification of communication and collaborations. From media to community groups and corporate, The TishTash group services a full range of clients and consumers through results driven and creative work. / TishTash Communications - Award Winning Integrated GCC & UK communications agency. Connecting People, Brands and Ideas brilliantly since 2012. / TEN by TishTash - A new corporate communications offering, aimed at brands and businesses looking to rethink their corporate comms. / TishTash Tots - Award Winning mum run division of TishTash producing marketing campaigns that get mum/family brands noticed in GCC & UK. / Raemona Magazine - Women’s Magazine Changing the way women open up about real life issues / Raemini Magazine - Modern Day Online Parenting Magazine. Expert Advice & Real Talk / That Group - A portfolio of digital and online communities including - That Dubai Girl, That Abu Dhabi Girl, That Dubai Mum, That Saudi Girl. www.tishtashgroup.com

Ten by TishTash is a new corporate communications offering, aimed at brands and businesses looking to rethink their corporate comms. Public Relations, Marketing, Branding, Graphic Design, Collateral Development, Copywriting, Digital Marketing, SEO, Social Media Marketing, LinkedIn Experts, Content Creation, Events, Book Launches, Round Table Creation, Award Entries, Collaborations, Strategic Partnership, Speaker Opportunities, Speech Writing. Current clients include BSA Law, Al Ghurair Group, Kate Hardcastle MBE, Kelly Lundberg, Kibsons, WILD (Women in Leadership Deliver).

Investing in female owned and led companies that focus on beauty, health and wellness and that fit with my personal values. Current investments include Nabta Health and Secret Skin.

Raemona Magazine aims to change the way women open-up about real life issues. Launched in September 2021, the online magazine is the go-to space for all things REAL. Periods, marriage, pelvic floors, IVF, finances, friendships and much more. No subject is off limits, if it matters to our readers, it matters to us! Raemona is a space in which we can all truly feel respected for talking about what means the most to us, with no bias or need to feel uncomfortable. Empowering, honest, relatable and friendly. Covering all aspects of the fast-paced modern-day life juggle! +350k unique readers a month | 80% UAE readership, 10% UK and 10% rest of world. Average time spent reading on site - 8 minutes. Content includes: What’s Hot – All the happenings around town, new launches and must-visit spots Mind, Body and Soul – Mental health, self-confidence, fitness, mindfulness, women’s health and much more Career – Whether it is tips on saving more money, making a jump to a new job or finding that work/life balance we cover it all here Travel & Culture – Where to go, what to read and everything in between Beauty & Styles – ageing gracefully, products we love and discovering what people have in their Beauty Bag Parenting – Everything from IVF, pregnancy and loss, through to divorce, menopause and adoption Entrepreneurs – Women that make the region tick www.raemona.com

TishTash Communications is a multi-award winning independent and self funded integrated fully integrated marketing and communications agency. In 13 years TishTash has become one of the most sought after and respected agencies in the Middle East, known for creating campaigns that get brands noticed. The agency purposefully works selectively with the best and the brightest emerging and established brands in the beauty, health and living well space. A fully integrated communications agency, headquartered in Dubai, with a presence in KSA and The UK, TishTash is home to an amazing team of over 70 brilliant female PR and marketing professionals who are smart, creative and always thinking outside of the box. The agency is female focused and is committed to advocating for women in business and meeting the unique needs of a fully female workforce to see them truly flourish. TishTash were the first company to launch menstrual, menopause and fertility leave in the Middle East. They also did a 4.5 day week long before it was "cool" to do so ;) The agency has scooped many awards including "Best Medium Sized Agency" and 'Best Digital Agency" at PRCA Middle East Awards. Founder and CEO Tash has also been awarded PR Leader of the Year. Since 2023 the agency has been officially recognised as a "Great Place to Work". TishTash also now has a little sister called TishTash Tots that specialises in kids and family focused brands who is growing up quickly and we're very proud of her too! Current agency clients include Skin Laundry, Hydrafacial, Elizabeth Arden, Anthropologie, DKNY, Joe & The Juice, Zara Home, Peets Coffee, SAGE, UKLash, Pottery Barn, Kibsons, Al Ghurair Group, Filorga, Bath & Body Works, FACES Beauty, Mamas and Papas, Victoria's Secret. To find out more about us visit www.tishtash.com or follow our journey on Instagram (@TishTashTalks) and Facebook (www.facebook.com/TishTashTalks).

Marketing lead for a number of digital brands in the Abu Dhabi Media portfolio, including Digital Out of Home (DOOH) media brand Al Barq Digital and gaming company Karkadann Games. Marketing for launch of new mobile and online game Manny Pacquiao: Pound for Pound.

Reports to General Manager. Based in the Dubai office. Marketing lead for Al Barq Digital, the newly launched Digital Out of Home (DOOH) media brand of Abu Dhabi Media Digital Out of Home (AD Media DOOH) - A subsidiary of Abu Dhabi Media, the fastest growing, multi-platform media organisation in the UAE. * Close working relationships with brand teams across ADM, agencies, direct advertising clients, mall & venue operators and local & international media. * Development of corporate identity - Creation of all brand collateral, including marketing & product materials, sales/media kit and website. *Devised marketing & communications strategy for B2B business launch (indoor, outdoor and mobile solutions) and first 2 years of operation, to deliver on vision of being the leading DOOH company in region by 2012 and its ambitious international roll out plan. Proposition & strategy for launch of new consumer business in 2011. * Advocacy strategy – helping raise profile of DOOH medium as a whole in region through implementing industry wide initiatives; launching regulatory association OVAB, commissioning sector research & undertaking role of Editor and writer at new independent blog for medium (www.doohinsights.com). *PR/ Communications – working closely with Corporate Communications team to deliver PR & media outreach strategy, including preparation of press releases, thought pieces and content for speaking opportunities. * Development of online & offline advertising campaigns to drive brand awareness & sales leads. * Social media and online strategy & implementation. * Events – Organising & managing events on various scales, from high profile launch events for clients and media, to trade workshops and tailored activities for retailers/ other key stakeholders. *Commissioning bespoke research projects and utilising existing research insights to promote the DOOH media and al Barq services to achieve higher efficiency of marketing plan and media spend.

Reports to Managing Director. A varied & autonomous position in an award winning Direct, Digital and Data Marketing Agency with full accountability for marketing and communications for the data and insight arm of the group, EHS 4D Discovery (part of Euro RSCG Worldwide). Close working relationships with Group Marketing & New Business teams. Key responsibilities include: * Proposition & product development * PR – creating PR strategy and plans to support marketing/ communications objectives, managing PR agency and writing press releases and articles for magazines/ trade press. * Communication Strategy & Implementation - internal and external strategy development and creation of key comms collateral including internal and external newsletters, campaign materials, product collateral etc. * Supporting the new business team with RFI responses, chemistry meeting, pitch presentations, deliverables and any other required collateral. * Corporate brand identity design and implementation, website content development and daily maintenance. * Exploring social networking (Facebook/ Twitter) and other new media opportunities. * Lead on company wide “Ways of Working” initiative to review and implement more effective working practices. Has included implementing a new brand identity, standard documents and templates, an issue management system, knowledge sharing portal, company induction and new training on all working practices. * Event management – external and internal events, from open days to seminars and internal social events. * Environmental officer within the company – leading ISO 14001 Implementation team and managing award winning green awareness campaign “Greenius” for the Cirencester site. Supporting role in the ISO Information security team. * Other responsibilities – industry award entries, client satisfaction tracking and competitor analysis.

A varied and challenging position reporting into the Consultancy Director, performing the role of the key contact on the multimillion pound Global RM account for global drinks company Diageo, helping them to implement and grow RM capabilities and campaigns for key brands. Role provided the day to day Account Management for client contacts in Global Marketing and IS Teams and ensured the delivery of key projects. Core responsibilities: Status reporting, attending status meetings/ telecons, managing a multi-disciplinary team of planners, analysts, developers and consultants and ensuring all work is delivered to plan and on budget, creating and tracking Microsoft Project Plans and resource schedules, monitoring commercials across account, invoicing, responding to briefs, writing proposals and the creation of documentation/deliverables and presenting these to the client. Key part of role was co-ordinating 3 global regional centres (EMEA, LATAM and APAC), covering 40 local markets. Managing teams based in the 3 offices, subsequent workflow & ensuring standardised ways of working and knowledge sharing were in place across the locations. Creation and distribution of global communications, preparation of case studies and delivering best practice workshops, guidance and training materials (Core data set, data capture, data quality etc).