Neil Percy

Business focused on the provision of sustainable drinking water solutions to a wide customer base, including corporate, HORECA, healthcare and industrial catering operations. Appointed as General Manager UK to define and prepare an organisational transformation strategic vision and roadmap, positioning the business for a rapid 5-year growth plan. Responsible for all aspects of P&L general business management and strategic business development within the commercial dispenser division of the international Brita Group, £18m t/o, 120 staff. Reporting lines – Sales Director, Marketing Director, Customer Service Director and Commercial Director .

Responsible and tasked with the commercial turnaround and commercial growth of the Western Continental Europe region, including France, Benelux and Germany, t/o €35m with 250+ FTEs. Leadership, management and coaching of 5 direct reports, including 3 Country Managers, a Director of Operational Effectiveness and a Sales Development Manager for Europe. Developed a strategic vision for sales growth, margin improvement and budget achievement. Achieved significant improvement in service cost efficiency in German / and Benelux markets. Established business performance KPIs, budgetary controls and go to market revenue generating sales initiatives.

Transformational leadership role responsible for all aspects of international business transformation and cross functional process improvement. Consultant to multiple international country leaders and Vice Presidents. Primary focus on sustainable sales development, improved customer retention, and the remediation of operational inefficiencies driving margin improvement across the EMEA / APAC regions. Identified and delivered significant process efficiency savings in UK market. Operated in regulated healthcare and information security markets. Acted as interim country head - Germany. Direct reports – Marketing Director, Sales Development Director, A&I office, H&S compliance and transformation project managers.

Responsible for all aspects of strategic business development, spearheading Shred-it international market expansion, combining organic sales growth and acquisition / integration of entities across EMEA and APAC. Key role in working at group-level on M&A target identification, undertaking due diligence and leading the post-acquisition ‘go-to-market’ strategic business planning and delivery activity. Commercial Project Lead on the highly-successful acquisition of 12 entities in 5 countries, including 4 new market entry projects. Led post-acquisition integration, introducing best practice methods and models. Full concurrent P&L leadership across 5 Country businesses, located in RSA, UAE, AUS, Rep of Ireland & Singapore, generating a combined portfolio turnover of USD $15m. Strong focus on sales growth and improvements in margin contributing operational process cost efficiency. Represented Shred-it brand ‘in-country’, acting as a subject matter expert (SME) on information security, including attending media, educational and industry events.

Leader of operational service delivery of the Shred-it Business in the UK comprising of 10 corporate service locations and UK Shared Service Centre. Co- ordinating the service requrements of the additional 6 UK and Ireland Franchise locations ensuring consistent high security service delivery, process and pricing thoroughout the region. Accountable for the UK corporate P&L with turnover of £28m the role focused on operational efficiency, high quality customer focused service delivery, customer nurturing and development plus managing the challenges presented by rapid organic growth.

Responsible for the management of and the organic growth of the largest European Shred-it branch operation based in Manchester UK servicing NW England, North Wales, Yorkshire and Humberside. Accountable for the hiring and development of the regional sales force and sales management team. Accountable for operational service delivery and customer service management, administration and Shred-it fleet management. Total personnel 48 with 8 direct reports.