Nelson T
About
Nelson T is from Los Angeles, California, United States. Nelson is currently Paid Media Creative Strategy at Hulu, located in Santa Monica, California, United States. In Nelson's previous role as a Associate Director, Growth Creative Strategy at DEPT®, Nelson worked in until Jun 2025. Prior to joining DEPT®, Nelson was a Growth Creative Strategy Lead at DEPT® and held the position of Growth Creative Strategy Lead. Prior to that, Nelson was a Senior Manager, Growth Creative Strategy - HBO Max at Warner Bros. Discovery, based in Los Angeles, California, United States from Apr 2022 to Oct 2023. Nelson started working as Senior Manager, Content Performance Marketing - discovery+ at Warner Bros. Discovery in Los Angeles County, California, United States in Aug 2021. From Jan 2020 to Aug 2021, Nelson was Associate Acquisition Project Manager - Performance Marketing at Hulu, based in Santa Monica, CA. Prior to that, Nelson was a Creative Coordinator - Performance Marketing at Hulu, based in Santa Monica, CA from Aug 2019 to Jan 2020. Nelson started working as Production Assistant, Creative Marketing at E! Networks in United States in Sep 2016.
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Nelson T's current jobs
Nelson T's past jobs
• Serves as a lead marketing team member for performance marketing strategy, audience acquisition campaigns, and content marketing targeted to those audiences • Works closely with various content marketing teams managing originals, convergence, and global titles • Recommends new paid media tactics and concepts that will drive efficient and healthy subscribers • Coordinates tightly with other functions, including strategic growth teams, media, campaign management, and brand to ensure audience growth campaigns fit with overall content and growth initiatives
• Drives creative strategy for Subscriber Acquisition initiatives and ensures alignment across Brand, Hulu Originals, Hulu + Live TV, Premiums, and more • Manages campaign workflows, identifies potential risks, and resolves bottlenecks • Creates and fosters strong cross-functional stakeholder relationships with internal teams as well as external partners • Inputs tickets for all Paid Social, Mobile, Programmatic, Search, and Affiliate deliverable needs across multiple campaigns • Incorporates performance insights into monthly refresh deliverables for iterative creative development • Keeps campaign managers up-to-date on fluid paid media plan adjustments and refines Subscriber Acquisition strategy accordingly
• Performed Quality Control of all final deliverables to ensure quality, spelling, and tune-in times are accurate and in network/brand voice • Maintained constant awareness of network initiatives, show air dates and times, and deadline of department deliverables • Collaborated with multiple members of the Marketing Department to spearhead the production of E! Entertainments first ever award show, the 2018 E! People’s Choice Awards • Kept all promotional material for Live From Red Carpet franchise organized by using Aspera Content Cloud IBM • Entered metadata for all premiere and post launch affiliate marketing promotional materials • Fostered positive working relationships with Creative Teams, Consumer Marketing, Content Strategy, Lifestyle Post Operations, and Network Partnerships • Acted as direct Supervisor to Production Intern, and trained Production Coordinator
• Worked with the Production team, Creative team, and Strategy team to create engaging on-air and off-air promotions for Disney Channel, Disney Junior, and Disney XD • Ran Creative Review meetings and Legal/S&P meetings • Streamlined the delivery process of promos, interstitials, and other assets with the Post-Production team once a shoot had concluded • Has on set experience with vendors, different partners of the Walt Disney Company, and talent • Worked alongside the Programming team to ensure all on-air content is received and prepped for a successful first premiere date • Worked live events and ensured guests had a satisfactory guest experience, while gathering footage needed for promotional materials •Performed other administrative duties as needed to support the department at large