Nicholas Brill

I started Bull Creek Technologies with a simple premise: the B2B accessories market was overdue for a better model. Too many layers between the factory and the end customer — and resellers were paying for it. At BCT, we work directly with manufacturers to bring SSDs, memory modules, cables, docking stations, and adapters to market through the channel partners who know their customers best. We've built strong relationships with some of the biggest names in distribution and retail — including Dell and TD SYNNEX — and we're growing. What I'm most proud of isn't a product line or a price point. It's the trust we've built with our partners by showing up consistently, delivering on our commitments, and treating the channel like the asset it is. If you're in the B2B tech space and want to talk accessories, sourcing, or channel strategy — I'm always up for a conversation.

Responsible for the Product and GTM of a privately held tech company. 600+ SKUs across 5 core categories. Lead the team on messaging, channel content, sales positioning, and customer awareness.

Employee #1 at a startup offering Virtual Tours to Real Estate and small business. Mapped business processes and built out software system using Zoho Creator, Wordpress, Woocommerce, (with assistance from 3rd party vendors) to process, track, deliver, and provide reporting. Worked with 3rd party vendors to scale hosting and processing of tours. Decreased load time by 90%, increased resolution by 4x, total cost increase was less than 5%. Co-Managed remote sales team responsible for 2000+ realtors in 10 key markets. Created Powerpoints, handouts, conference call agendas, etc as necessary for customer executive management and sales trainings.

Responsible for Intelex Brands on Amazon.com Promotional Planning A+ Content strategy Inventory Planning Managing 3PL content issues SKU managment

Responsible for 15+ overseas OEM suppliers - Negotiate Price, product spec, lead times, and exclusivity Launched new business segments including Thunderbolt 3 products, TAA SSD and Memory, Speakers, and Docks. Expanded existing categories of cables, graphics cards and mobile accessories (Total 400+ new SKUs in 2 years). Responsible for translating technical specs to Go-To-Market ready sales initiatives. Responsible for Demand forecasting, sales reporting, vendor quality, and overall vendor relationships. Worked with VP of Sales to launch key categories at largest customers through strategy meetings, onsite training and paid marketing programs. Built out reporting system (across all customers and internally) to track inventory and demand.

Dual responsibilities for launching Sparkle Graphics cards in the USA and managing a SSD/Memory vendor. Launched new graphics card brand across 4 ecommerce platforms. Full responsibility for content, promotion, placement, forecasting and marketing engagements.

District Director - Salon Centric West at TIGI Linea, a Division of Unilever Managed a team of 10 Direct reports across 11 states. Drove 10M+ in revenue, with double digit YoY growth. Key Responsibilities include MDF management, Trade Shows, Training, personnel development, Discounts, promotion planning, buyer engagement and inventory management.

Sales responsibility for 5 of the top 25 cities in the USA. Coordinated Trade shows, met with distribution buyers to provide forecasting guidance, inventory management, promotional scheduling and market sentiment. Worked with Distribution Franchisees to ensure staff was properly educated, stores were merchandised properly and sell through was hitting targets. Averaged 10% YoY growth in target markets. Developed promotions jointly with Marketing team for focus products and new product initiatives to meet unique needs of franchise system.