Nick Quan
About
Nick Quan is from United States. In Nick's previous role as a Senior Manager, Global User Acquisition & App Store Optimization at Reddit, Inc., Nick worked in San Francisco Bay Area until Feb 2026. Prior to joining Reddit, Inc., Nick was a Senior Performance Marketing Manager, Paid Search and Social at Twitter and held the position of Senior Performance Marketing Manager, Paid Search and Social at San Francisco Bay Area. Prior to that, Nick was a Performance Marketing Manager II, Mobile UA Growth and SEM at Twitter, based in San Francisco Bay Area from Apr 2017 to Sep 2018. Nick started working as Performance Marketing Manager, Mobile User Acquisition at Twitter in San Francisco Bay Area in Aug 2015. From May 2014 to Jul 2015, Nick was Mobile User Acquisition Manager at Electronic Arts (EA), based in Redwood Shores. Prior to that, Nick was a Account Manager, Peformance at InMobi, based in San Francisco Bay Area from Jul 2013 to Apr 2014. Nick started working as Campaign Manager, Performance and Brand at InMobi in San Francisco Bay Area in Nov 2011.
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Nick Quan's past jobs
• End-to-End Strategy & Execution: Direct comprehensive paid UA and ASO strategies in collaboration with internal product, engineering, and finance teams and external agency partners. • App Storefront Optimization: Manage App Store events and localization using A/B testing and country-level calendars to maximize visibility and conversion rates across Apple and Google stores. • Strategic Partnerships: Establish joint business plans with top-tier ad platforms and ASO partners to maintain a competitive edge in industry trends. • Cross-Functional Leadership: Lead high-level XFN meetings to align ASO and UA programs with quarterly/yearly KPIs and roadmaps.
• Managed global mobile user acquisition for Twitter, optimizing to KPIs which consisted of CPA, retention, and ROAS goals across industry leading display, video, programmatic, social, and search channels • Responsible for scaling acquisition and re-engagement spend 375% quarter over quarter globally and improved paid user quality by 70%, which earned the team incremental budget • Worked with creative and product marketing teams to refresh evergreen creatives and develop a/b testing strategies, which led to a 20% increase in conversion rates and documented creative best practices • Sourced, evaluated, and onboarded agency and mobile attribution (MMP) partners to find the right partners to support the long-term success of our UA program
• Developed and executed against user acquisition and re-engagement mobile marketing strategies for live service game titles, such as Madden and FIFA, from the planning stages to the ongoing performance analysis post launch • Built and grew relationships with industry leading display, video, and social channels to grow installs and retarget users across a portfolio of mobile mid-core, sports, and casual game titles • Formulated creative strategies against key audience segments and collaborated cross functionally with creative teams to deliver banner, interstitial, video, and social ad units for user acquisition and re-engagement campaigns
• Grew user acquisition volumes of a portfolio of over 20 app developers by analyzing data reports and optimizing advertising campaigns based on client’s performance goals • Conducted quarterly business reviews with major gaming and non-gaming advertisers, to further develop relationships and strategize, to win budget and scale campaigns against client’s business goals