Nick Sallon
About
Nick Sallon is from New York, New York, United States. Nick works in the following industries: "Internet", "Marketing & Advertising", and "Music". Nick is currently Head of Longform Content Partnerships at Twitter, located in New York, New York, United States. In Nick's previous role as a Head of US News Partnerships at Twitter, Nick worked in New York, New York until May 2021. Prior to joining Twitter, Nick was a Advisor at Epidemic Sound and held the position of Advisor at Greater New York City Area. Prior to that, Nick was a General Manager, Live Video, News & Politics at Twitter, based in Greater New York City Area from Aug 2016 to Jul 2018. Nick started working as Content Strategy, Periscope at Twitter in Greater New York City Area in Jul 2015. From Mar 2011 to Nov 2014, Nick was Senior Director Business Development at Aereo, based in Greater New York City Area. Prior to that, Nick was a Director Business Development at Auditude (acquired by Adobe), based in Greater New York City Area from Jun 2010 to Feb 2011. Nick started working as Advisor at Videology, Inc. in Greater New York City Area in Jan 2010.
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Nick Sallon's current jobs
Nick Sallon's past jobs
Joined as 8th employee reporting to Founder/CEO and helped build company from pre-product stage to online subscription business with 120 employees Led business development and content acquisition and formulated partnerships with hundreds of prospects including content, distribution, advertising, infrastructure and software firms. Secured multi-year content licensing and distribution deal with Bloomberg TV which became first US cable network to offer linear channel online without requiring payTV subscription Optimized subscriber acquisition and user experience by launching marketing analytics and customer care Managed design and deployment of MySQL data warehouse, ETL processes, Tableau & Google Analytics software
Launched new video advertising network by formulating and implementing publisher acquisition strategy Secured deals to purchase tens of millions of impressions of pre-roll inventory from online video publishers Generated hundreds of leads and established relationships with prospective clients for video ad- serving technology
Sized and segmented video advertising industry, developed financial model and sensitivity analysis Formulated partnership strategy to source scarce premium video advertising inventory and presented recommendations to senior management team
TV format distribution start-up with 25 employees that was acquired by Digital Rights Group, now part of MTG Promoted from entry level role into management of $3.6 million P&L and 6 person team responsible for buying and selling TV properties in top 20 global TV markets Generated $5million+ in revenue by securing 50+ format license, program license and option deals with free-to-air broadcasters and video production companies for prime time entertainment shows Brokered dozens of representation deals with premium content creators and television producers to exploit TV properties internationally and maximize value of intellectual property Supported production of prime time TV series by brokering consultancy services and developing knowledge bases with tools and resources for successfully adapting TV franchises in local markets