Nicola Nell
About
Nicola Nell is from South Africa. Nicola works in the following industries: "Telecommunications", and "Internet". Nicola is currently Marketing Manager at Xiaomi, located in South Africa. In Nicola's previous role as a Senior Manager: Marketing at Cell C, Nicola worked in Johannesburg Area, South Africa until Sep 2020. Prior to joining Cell C, Nicola was a Senior Marketing Manager at Cell C and held the position of Senior Marketing Manager. Prior to that, Nicola was a Brand Manager at Cell C, based in Cell C PTY LTD from May 2011 to Oct 2017. Nicola started working as Brand and Communications Specialist at Cell C in Jan 2006. From Jan 2003 to Jul 2006, Nicola was National Team Leader at Cell C, based in Johannesburg, Gauteng, South Africa. Prior to that, Nicola was a Channel Support Executive at Cell C from Oct 2001 to Jan 2003.
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Nicola Nell's current jobs
Nicola Nell's past jobs
• Manage the Brand and Corporate Identity internally and externally: o Internal departmental campaigns o TTL brand campaigns (i.e. Cell C Summer campaign, brand campaigns, network campaigns) • Strategically plan, design and execute all Brand, Product (Value Added Services and Postpaid) and Sponsorship marketing communication activities. o Sponsorship properties include Cell C Sharks Rugby, Big Concerts and Cell C Nelson Mandela Bay 7s Rugby. • Manage IVR lines. • Marketing lead for the CSI Department. Manage the marketing for one of the most recognizable CSI initiatives in the country, Cell C Take a Girl Child to Work Day®, now in its 17th year, and the online extension of Take a Girl Child to Work Day, CellCgirl. • Marketing lead for events within Cell C. • Manage large budget (Production, Media, and Sponsorships: rights and leveraging).
• Launched integrated marketing campaigns for the following products/promotions: o ‘Believe’ Summer Campaigns o RICA in conjunction with Vodacom, MTN and Virgin Mobile o RICA ‘Win your Number in Cash’ o Sound chip campaign in association with Associated Magazine publications (Cosmopolitan, Oprah, House and Leisure and Marie Claire) o Prepaid re-launch with 3 new product offerings • Project Manager for the Cell C brand re-launch. • Managed 2 Brand Administrators. • Management of the Cell C CI internally and externally. • Responsible for all collateral externally, and internal campaigns in terms of CI. • Project managed all IVR scripts and recordings. • Managed Take a Girl Child to Work Day® ATL and BTL creative. • Responsible for fully integrated product and brand campaigns. • Responsible for the execution and translation of campaign strategies into both ATL and BTL activities. Presented a sustainability project to Marketing Management. Created a three year plan for the project, including a business case showcasing savings for the company. Researched the project with various suppliers and companies active in the sustainability business.
• Responsible for maintaining a consistent brand presence internally. • Enforced correct company wide use of CI. • Ensured that brand communication templates such as presentation and intranet were within brand CI. • Prepared creative briefs for our ad agencies on relevant brand related projects. • Responsible for updating all product communication (brochure ware/user guides) at least twice per annum, and monitor budget for these. • Managed Take a Girl Child to Work Day® from a Marketing perspective. • Worked closely with the campaign management team to ensure consistent, timeous and accurate marketing communications for the business, i.e. letters to Service Providers, SMSs, IVRs, Call Centre documentation. • Assisted with brand campaigns, on all ATL and BTL aspects, including the budget. • From August 2009 I managed all Brand Communications duties when my Line Manager resigned.
• Overall management of Regional Team Leaders (6) and Channel Support Executives (30). • Assisted in creating an operations manual and service level agreement for the Channel Support Executives. • Managed HR related functions for the Department. • Set monthly objectives for the Department and ensured that these objectives and targets set for the teams were carried out and achieved. • Compiled various reports on a daily and weekly basis. • Managed, co-ordinated and assessed the Department’s travel requests and expenses. • Liaised with the Marketing Department regarding new Products and Services offered by Cell C.
• Training of in store staff on new products and services. • Merchandising: ensured that the stores are well branded with current Cell C point of sale. • Troubleshooting: finding solutions for queries or problems encountered in store whilst selling Cell C and reporting such to head office. • Daily and monthly reporting. • Responsible for organising store promotions. In June 2002 I transferred to Johannesburg, and continued to do my existing duties in the Northern Suburbs of Johannesburg. In October 2002 I managed the External Service Provider and Cell C Franchise Account, looking after Nashua Mobile, Altech Autopage and Cell C Franchise only. I built relationships within each of these Head Offices, and compiled weekly reports from all the regions for the respective Head Offices. I liaised with the Cell C Account Managers with regards to any problems experienced in store.