NP

Nicolas Pastorino

Group Chief Product & Digital Officer (CPDO) at Interflora Group
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Email: ****o@interflora.co.uk
LinkedIn: Nicolas Pastorino
Location: Lyon, Auvergne-Rhône-Alpes, France
Current employer: MACH Alliance
Current title:
Ambassador
Last updated: 16/07/2026 01:17 AM
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About

Nicolas Pastorino is from Lyon, Auvergne-Rhône-Alpes, France. Nicolas is currently Ambassador at MACH Alliance. Nicolas also works as Group Chief Product & Digital Officer (CPDO) at Interflora France, a job Nicolas has held since Jul 2022. In Nicolas's previous role as a Group Chief Product & Technology Officer (CPTO) at Interflora France, Nicolas worked in Europe (Lyon, France) until Jul 2022. Prior to joining Interflora France, Nicolas was a Group Chief Information Officer (CIO) / Directeur des Systèmes d'Information (DSI) Groupe at Interflora France and held the position of Group Chief Information Officer (CIO) / Directeur des Systèmes d'Information (DSI) Groupe at Lyon, Auvergne-Rhone-Alpes, France. Prior to that, Nicolas was a Group Chief Information Officer (CIO) / DSI Groupe at Furet du Nord - Decitre, based in Lyon Area, France from Jan 2019 to Apr 2020. Nicolas started working as Chief Executive Officer (CEO) at Decitre Interactive in Lyon Area, France in Jun 2015. From Jan 2017 to Jan 2019, Nicolas was CIO at DECITRE, based in Lyon Area, France. Prior to that, Nicolas was a CMO at DECITRE, based in Lyon Area, France from Aug 2015 to Jan 2019. Nicolas started working as VP Product, Marketing and Customer Service at TEA, The Ebook Alternative in Sep 2014.

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Nicolas Pastorino's current jobs
Company: MACH Alliance
Title: Ambassador
Period: Aug 2023 - Present (2 years, 11 months)
Company: Interflora France
Title: Group Chief Product & Digital Officer (CPDO)
Period: Jul 2022 - Present (4 years)
Location: Europe

- Digital Product - E-commerce - AI - Artificial Intelligence - Data - Technology

Nicolas Pastorino's past jobs
Company: Interflora France
Title: Group Chief Product & Technology Officer (CPTO)
Period: Jul 2021 - Jul 2022 (1 year)
Location: Europe (Lyon, France)
Company: Interflora France
Title: Group Chief Information Officer (CIO) / Directeur des Systèmes d'Information (DSI) Groupe
Period: Apr 2020 - Jul 2021 (1 year, 3 months)
Location: Lyon, Auvergne-Rhone-Alpes, France

Leader of flower delivery services through strong brand, innovative services and top quality network of 7,500 flower shops in France, Spain, Portugal, Luxembourg, Denmark and Iceland, Interflora is fast becoming a major e-commerce player with well over 70% of its annual 2.7 million transactions made online. The company development program includes rejuvenating the historic brand, segmenting the offer with low cost pure player brand bebloom.com and full service Interflora, and providing best in class technology and services to our customers (B2C) and florists (B2B). The group currently includes 9 businesses: Interflora in France (Lyon), Spain (Madrid), Portugal (Lisbon) and Luxembourg. In October 2018, Denmark (Copenhagen) and Iceland joined the group through acquisition. Pure player flower delivery service bebloom.com (Orléans) including own production facilities Pure player cadeaux.com (Lyon), leader of personalized gift market acquired in 2015 Wholesaler for florists and retail shops: Renaud Distribution (24 stores nationwide, Nantes)

Company: Furet du Nord - Decitre
Title: Group Chief Information Officer (CIO) / DSI Groupe
Period: Jan 2019 - Apr 2020 (1 year, 3 months)
Location: Lyon Area, France

Missions ------------ Leading the Digital Transformation, IT policy and operations regarding: - ERP, Checkout Systems, e-commerce Platform - Supply-Chain - Business Intelligence, Data Warehouse, Data Management, Reporting, - Infrastructure, Networking Company ------------- Merger of Decitre and Furet du Nord, two regional French book & stationery retail multi-shop companies, the new Furet du Nord - Decitre group is made of: - 150M€ turnover, - 800 employees, - 30+ shops in France & Belgium, - Strong e-commerce and book metadata activity, - White-label book/ebook e-commerce solution (end-to-end service), - B2B book supply (public & private sectors)

Company: Decitre Interactive
Title: Chief Executive Officer (CEO)
Period: Jun 2015 - Apr 2020 (4 years, 10 months)
Location: Lyon Area, France

Missions ----------- - Company turnaround towards durable profitability, - Business model overhaul, - Organizational remapping, - Team re-motivation. Company ------------- Decitre Interactive is an e-commerce and software company specialized in the book & ebook sector. With customer-focus and innovation at heart, the team: - drives a book/ebook e-commerce website under our Decitre’s own brand ( http://decitre.fr), key property in Decitre’s multichannel retail strategy - offers a comprehensive white-label book/ebook e-commerce solution, including technical web platform, e-merchandizing, and CRM service, stock management, shipping management, book metadata supply - manages the leading french books metadata database (~2 million references, 80 000 new references/year) - offers a book-search software solution (SaaS): ORB (“Outil de Recherche Bibliographique”) Key figures --------------- - 30 team members - 12 M EUR turnover - decitre.fr: 1.5M sessions/month We are proud to count the following brands as customers (non-exhaustive list): Carrefour, Système U, Amazon, Google, Fnac, Cultura, PriceMinister, CDiscount, Payot.

Company: DECITRE
Title: CIO
Period: Jan 2017 - Jan 2019 (2 years)
Location: Lyon Area, France

Missions ------------ Leading the IT operations: - ERP, checkout systems - Supply-Chain - Data warehouse, reporting - Infrastructure, data management, networking. Company ------------- Since 1907, specialized in the book & stationery sector, the Decitre group diversified into an array of activities: - 10 owned bookshops - e-commerce - B2B book supply (public & private sectors) - book metadata database - white-label book/ebook e-commerce solution (end-to-end service) - comprehensive ebook distribution solution (TEA - The Ebook Alternative).

Company: DECITRE
Title: CMO
Period: Aug 2015 - Jan 2019 (3 years, 5 months)
Location: Lyon Area, France

Missions ------------ Leading the Marketing department: - Retail : 10 bookshops, commerce - B2B activities (national leader) - e-commerce / white-label to third-parties Company: -------------- Since 1907, specialized in the book & stationery sector, the Decitre group diversified into an array of activities: - 10 bookshops - e-commerce - B2B book supply (public & private sectors) - book metadata database - white-label book/ebook e-commerce solution (end-to-end service) - comprehensive ebook distribution solution (TEA - The Ebook Alternative).

Company: TEA, The Ebook Alternative
Title: VP Product, Marketing and Customer Service
Period: Sep 2014 - Dec 2016 (2 years, 3 months)

Leading the Product, Marketing and Customer Service activities at TEA - The Ebook Alternative. TEA is the first provider of an open and comprehensive solution for e-books distribution. - We bring a turn-key solution to businesses for which ebooks are mission-critical. - We bring a unique e-reading experience to consumers, on all devices.

Company: eZ Publish Community
Title: Chairman of the eZ Publish Community Project Board
Period: Jan 2011 - Sep 2014 (3 years, 8 months)
Location: Worldwide

Leading the eZ Publish Community Project Board, mixed community/eZ organ which is spearheading innovation around eZ Publish, Open-source Content Management System.

Company: eZ Systems
Title: VP Marketing
Period: Oct 2013 - Aug 2014 (10 months)
Location: Worldwide

Leading the Marketing team & activities, worldwide: - Strategic Marketing - Online Marketing - Product Marketing - Communication - Community Management - Field Marketing - Events

Company: eZ Systems
Title: VP Online Marketing and Community
Period: May 2013 - Sep 2013 (4 months)
Location: Worldwide
Company: eZ Systems
Title: VP Community
Period: May 2012 - Apr 2013 (11 months)
Location: Worldwide
Company: eZ Systems
Title: Director Community Management
Period: Jan 2011 - Apr 2012 (1 year, 3 months)
Location: Worldwide

Industrialization of Community Management of the eZ Publish Community (41000 members), Open-source innovation management, community engineering, community marketing. - Multiplied by 30 the amount of Community contributions in 2011 - Doubled the size of the registered Community

Company: eZ Systems
Title: Community Manager
Period: Nov 2009 - Dec 2010 (1 year, 1 month)
Location: Worldwide

Creation and integration of Community Management in the company, installation of growth multipliers - Doubled traffic on eZ Publish community portal - Management of community partner network

Company: eZ Systems
Title: Product Management
Period: Jan 2009 - Nov 2009 (10 months)
Location: Based in Lyon, France

Co-creation of Product Management discipline within the company, organization of product knowledge, feedback collection on product, communication (customers, partners, community, internal) - eZ Publish 4.1 release, eZ Find 2.0, technological partnership with Dassault-Exalead

Company: eZ Systems
Title: Agile Software Engineering
Period: Jan 2009 - Oct 2009 (9 months)
Location: Based in Lyon, France

Agile product development of eZ Publish ( Content Management System ), and its satellite products : eZ Find ( Enterprise search, based on Solr ), eZ Flow ( Portal Management & Content Flow). Creating a comprehensive bridge between the Engineering and the Product Management teams was part of the mission.

Company: eZ systems
Title: Consultant Trainer system Developer
Period: Sep 2005 - Dec 2008 (3 years, 3 months)
Location: Western Europe, USA, Norway

Consulting and training for Orange, Banque Populaire, Hachette Filipacchi Media U.S., Lagardère Active, Meetic, and many more.

Company: CITI, research Lab, INSA Lyon
Title: Trust Management research
Period: Mar 2005 - Jun 2005 (3 months)
Location: Lyon, France

Working on the KAA Project (Knowledge Authentication Ambiant), teaming up with mathematicians, social sciences researchers, network experts, and economics professors. This project is a broad scope one, aiming at eventually implementing new trust management systems, based on a synergy of the various research results originating from the committed people's labs. My role was to implement an ECC-based (Elliptic Curve Cryptography) algorithm to enforce high security level on a wireless channel between devices.

Title: Pre-Sales solution architect
Period: Jul 2004 - Dec 2004 (5 months)
Location: Lyon & Grenoble, France

Pre-sales solution architect, teaming up with commercial engineers to answer to public/private consultations, in the Systems & Network field, in France (Lyon, Grenoble, Annecy, Rhône-Alpes area mostly). Telephony and Data Networks, bleeding edge architectures, large projects, and some project leading too.

Nicolas Pastorino's education
Institut national des Sciences appliquées de Lyon
Master degree
2000 - 2005
Norges teknisk-naturvitenskapelige universitet (NTNU) / Norwegian University of Science and Technology
Master Degree
2003 - 2004
INSEAD
2013 - 2013
Nicolas Pastorino's top skills
LAMP Product Management Web Development eZ Publish Git Strategy Agile Methodologies PHP Community Marketing Content Management CMS Seminar Speaker Consulting Open Source Online Advertising Web Technologies SEO Online Marketing Product Marketing Community Management
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