Nicole Tan

Transformation Strategy | Brand Builder & Innovator | Creative Leadership

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LinkedIn: Nicole Tan

Location: Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates

Last updated: 30/07/2026 03:37 AM

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About

Nicole Tan is from Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates. In Nicole's previous role as a Strategy Director at SYPartners, Nicole worked in Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates. Prior to joining SYPartners, Nicole was a Founder - Brand & Innovation Advisory at EDEN and held the position of Founder - Brand & Innovation Advisory at Singapore. Prior to that, Nicole was a Head of Tequila & Aperitifs | Acting Global Brand Lead | Europe Innovation at Diageo, based in Amsterdam from Jul 2022 to Aug 2025. Nicole started working as Lead Inventor - Innovation Consulting at ?What If! Innovation | Part of Accenture in Shanghai, China in Aug 2021. From Aug 2021 to Jul 2022, Nicole was Innovation, Manager - Strategy and Consulting at Accenture, based in Shanghai, China. Prior to that, Nicole was a Regional Strategy Director (APAC) at McCann, based in Shanghai, China from Sep 2017 to Aug 2021. Nicole started working as Strategic Planner - Tech, B2B at MOI Global in Singapore in Sep 2016.

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Nicole Tan's past jobs

Company: SYPartners

Title: Strategy Director

Period: Aug 2025 - Present (1 year)

Location: Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates

Company: EDEN

Title: Founder - Brand & Innovation Advisory

Period: Oct 2020 - Present (5 years, 10 months)

Location: Singapore

Company: Diageo

Title: Head of Tequila & Aperitifs | Acting Global Brand Lead | Europe Innovation

Period: Jul 2022 - Aug 2025 (3 years, 1 month)

Location: Amsterdam

Company: ?What If! Innovation | Part of Accenture

Title: Lead Inventor - Innovation Consulting

Period: Aug 2021 - Jul 2022 (11 months)

Location: Shanghai, China

Company: Accenture

Title: Innovation, Manager - Strategy and Consulting

Period: Aug 2021 - Jul 2022 (11 months)

Location: Shanghai, China

Company: McCann

Title: Regional Strategy Director (APAC)

Period: Sep 2017 - Aug 2021 (3 years, 11 months)

Location: Shanghai, China

Company: MOI Global

Title: Strategic Planner - Tech, B2B

Period: Sep 2016 - Sep 2017 (1 year)

Location: Singapore

Company: Publicis Groupe Singapore

Title: Account Manager / Content Strategist (Digital and Social)

Period: Jun 2015 - Sep 2016 (1 year, 3 months)

Location: Singapore

Company: The Lo & Behold Group

Title: Senior Brand and Marketing Executive

Period: Jan 2015 - Jun 2015 (5 months)

Location: Singapore

Company: Atria International - Fashion eCommerce Startup

Title: Fashion Ecommerce Manager

Period: May 2014 - Dec 2014 (7 months)

Location: Seoul, Korea

Nicole Tan's education

Fashion Institute of Technology

Magna Cum Laude B.S

LASALLE College of the Arts

Continuing Education

2018 - 2018

Semester at Sea

Study Abroad Program

Singapore American School

High School Diploma

Nicole Tan's top skills

Digital Media Planning Engagement Strategy B2B Marketing Customer Relationship Management (CRM) Account Marketing Creative Strategy Advertising Social Media Creative Writing Marketing Digital Marketing E-commerce Fashion Editing Market Research Styling Visual Merchandising Editorial Retail Blogging