Nikkia Reveillac

Leading a stellar Consumer Insights group that sits at the intersection of Content, Marketing and Product and will be responsible for uncovering insights to inform Product Content Innovation, Creative Production for Netflix and uphold Brand & Reputation

The WIE Suite is a community for women leaders and creators using their collective influence and expertise to help one another advance, thrive and succeed.

Survey54 gives companies the ability to survey millions within Africa and emerging markets around the world, all done remotely and through the power of mobile.

In this role, I led the entire Experience Research team at Twitter that was focused on envisioning and executing holistic research plans to drive product and policy development for the Twitter app, including core feature improvements and new product innovation, as well as all revenue-generating products for the company. In 1 year (during the global pandemic no less: June 2020 - June 2021), I grew the Experience Research org from 45 to 65 FTEs distributed globally. The team included a rich mix of highly talented multidisciplinary researchers - from mixed methods’ generalists to qualitative specialists and usability testing experts. A Quantitative Research team and the Research Operations team, which were organized horizontally, were also embedded within the Experience Research team. In all, I managed a group of 10 brilliant direct reports, all of whom were Directors/Snr. Mgrs., and together we successfully delivered impact through not just evaluative research, but forward-looking strategic work that helped to inspire the entire company to imagine new possibilities for innovation and growth, and delivered insights in creative and immersive ways.

Led a team of Insights and Analytics Managers embedded in Marketing teams located in the Africa Eurasia Division's main commercial hubs - Moscow, Dubai, Turkey, Istanbul and Johannesburg. In this role, my greatest passion was empowering my team to act as Business Partners (as opposed to research executors) through the delivery of insightful, thought-provoking, people-centric and data-driven Points-of-View to drive the development of compelling brand, marketing and communications strategies. Everything we did was in service of strengthening brands and deepening the emotional connection that people have with them. We did this by crystallizing the Big, Meaty, Strategic question that the business needed to tackle and creating a holistic plan (consisting of existing learning and data, secondary research, and primary research) that closed knowledge gaps and illuminated thought on possible solutions. However, the real magic happened in the storytelling that connected the dots, and the storyselling which lead the team to think and feel. Ultimately, when we fearlessly advocated for the most meaningful insights to be at the heart of creative thinking, major growth opportunities for our brands and businesses became a seamless and exciting process!

Led a team of Insights Managers responsible for management of Soft Soap, Irish Spring and Speed Stick equity, digital communications and innovation research, empowering them to collaborate effectively with their cross-functional partners​ to​ ​activate the resultant ​insights in ​the​ development of people-centric Brand Purpose Models, Brand Books, Campaign Briefs​, ​Design Briefs​​ and strategic growth plans. In this role, I successfully advocated for a greater emphasis on shelf-based research for unadvertised brands, and helped introduce shelf-based tools and techniques including packaging audits, in-store labs, online shelf screening and post-launch shopper mobile recording, that helped to sharpen ​the collective understanding of the drivers of winning at shelf​, catalyze portfolio graphics upgrade projects​ and fill multi-year innovation pipelines. ​ At the same time, I also led a group of individuals from diverse functional areas (Insights, Analytics, Marketing, Advertising) who formed the Digital Insights team (August 2016 to August 2017) and together, we helped transform digital measurement capabilities across the broader North America ​​Marketing organization​ ​which resulted in better creative quality, more effective campaigns and media plans.

Drove consumer-centric business decision making across innovation and major growth initiatives within the dish, fabric conditioner and cleaners categories, provided insights thought leadership that shaped the direction of key strategic and innovation initiatives for the dish business.

Managed all innovation research programs for the skin cleansing and hair care businesses across Latin America with special focus on the key markets of Mexico, Brazil and Colombia.

Played a significant leadership role within an innovation taskforce, leading the consumer research phase of the project.

Responsible for providing research thought leadership on the Palmolive dishwashing liquid business in the US Company.

Led research for the Colgate 360° Toothbrush brand. Also responsible for managing the advertising research and final bundle validation for the Colgate 360° Deep Clean toothbrush and led an important positioning and innovation research for the brand.

Conducted extensive secondary research to develop licensing business plan and business development recommendation that influenced management’s decision to expand their portfolio of services into licensing