Nimit Kathuria
About
Nimit Kathuria is from Bengaluru, Karnataka, India. Nimit is currently Founder at Clearshot, located in Bengaluru. Nimit also works as Trainer and Founder at Clearthought Academy, a job Nimit has held since Jul 2025. Another title Nimit currently holds is Member of the Board of Studies at JAI HIND COLLEGE, MUMBAI. In Nimit's previous role as a AVP - Digital Marketing & Consumer Insights at Tata AIA Life Insurance, Nimit worked in Mumbai, Maharashtra, India until Jul 2025. Prior to joining Tata AIA Life Insurance, Nimit was a Brand Manager at BigRock and held the position of Brand Manager at Mumbai, Maharashtra, India. Prior to that, Nimit was a Executive at Nielsen, based in New Delhi Area, India from Feb 2014 to Apr 2016. Nimit started working as Social Media Team Lead and Business Development at OMLogic Consulting in New Delhi Area, India in Aug 2010. From May 2008 to Jul 2008, Nimit was Research Intern at Centre for Civil Society.
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Nimit Kathuria's current jobs
Clearshot is a creative-first digital agency. Creative storytelling is the only delta.
An AI focused capability building company for enterprises and startups alike. As a non-tech, but tech-adjacent founder and operator, I get to the heart of translating AI for non-tech business first teams. We start with the fundamentals not the technology. Clearthought Academy also covers modules on: Science of Marketing Digital Growth Art of Copywriting Consumer Behaviour Brand & Content Marketing Leadership & Communication AI for Creatives
Advising Jai Hind College on BMS curriculum design, with a mission to drive academic excellence. Recently, I designed and introduced a new course for the programme: Digital Ecosystem and Growth Marketing.
Nimit Kathuria's past jobs
I was leading organic growth of the digital business, using top-funnel and branding campaigns, SEO, and conversion rate optimization. As the owner of the company's digital marketing, I am part of the team that has contributed to over 100% year-on-year growth in the digital business since 2020. I helped achieve a 4x growth in the Top of Mind Awareness for the brand. I also oversee consumer insights and research to align marketing efforts with evolving customer needs.
Brand Manager for BigRock
Executed quantitative studies on consumer behavior, brand-health, campaign effectiveness market entry strategy and NPS for clients in FMCG, digital, insurance and social space. Received letter of appreciation from clients as well as MD of Nielsen for excellent execution of two separate projects. - Key skills: Market Research, Marketing Strategy, Business Development, Account Management - Client portfolio: FMCG: Cinthol, Godfrey-Phillips, Unicharm, Saffola | Digital: GoIbibo, GOSF, Tencent, Times Internet, Snapdeal, MakeMyTrip | Others: MaxLife, UNICEF, Indian Super League, Mitsui Conceptualized and published 5 studies in newspapers including Mint, The Hindu Business Line, Hindustan Times and LightHouse Insights. Major publication topics: “Who is winning the social media war in general elections” and “How Indian Media Leveraged Oscars in 2015” Marketing and Media Effectiveness: - Increased brand association for a sanitary napkin brand by 13% points; brand awareness by 7% points using campaign measurement tools - Increased brand recall by 8% for an insurance client in 1 month by optimizing digital ad placement using brand perceptions (vs. CTR or CPC) Consumer Insights / Marketing Strategy: - Formed penetration strategy for a new FMCG category using social media mining; gave consumer insights under each sub-category - Consulted for one of India’s top online travel agency for market entry potential of their bus division (valued over $100 million) into Brazil - Built recommendations for market entry working in a cross-country team using consumer insights for bus travel - Helped a key investment decision for a Chinese Internet company (with $100 bn+ revenue) for their entry into web-chatting space in India - Conducted market research on consumer behavior, product usage, demographics, brand perceptions & product features - Develop new customers and markets for new digital measurement services by Nielsen
Expertise: o Provide social media expertise to accounts in terms of monthly campaigns and communication strategy, feasibility etc. o Go-to person for any social media related / business query on any account Business Development: o Closed business with 12 clients within 12 months across sectors such as e-commerce, NGOs, real estate, FMCG, automobile, media, among others o Part of the pitching and BD for all new businesses – minor or major o Integral part of the team that pitched and won a major political campaign Relationship management with key clients and strategic partners Project management: day-to-day management of activities, quality assurance, designing campaigns Training: Content creation for corporate conferences/seminars by the CEO and internal trainings Ads Management: Managed and optimized the ads of all accounts in social media Mentoring of the team vis-a-vis social media marketing expertise Innovation: part of teams that built new apps, tools, websites and products Gained passable knowledge in SEO, design optimization, creative application, video marketing, app creation
Work consisted of researching a chosen public policy issue and writing a paper based on the findings. I researched the state of public bus transport in Delhi culminating in the research paper available here: http://bit.ly/4tqVf9