Noa Ohayon Bab

Our Internal Programming team keeps the Growth organization moving fast by building the right cross-org rituals, communications, and resources for all disciplines. We ensure new hires get quickly up-to-speed and make constant learning an integral part of team culture. We're setting the vision for how we share context broadly and level up team skills. I work with stakeholders across R&D, Marketing, and Strategy & Operations to identify areas of opportunity and help scale systems that have proven to be successful. We strive to set an exemplary bar at Shopify in terms of knowledge management, learning and professional development. A key focus for my role is designing ways to keep everyone engaged with their peers and senior leadership in a fully remote and geographically dispersed work environment. This includes everything from building strong relationships with stakeholders, writing project briefs, creating strong implementation plans, and getting these projects to launch. Key responsibilities: >> Lead the team that designs, plans, and delivers Growth-wide communications and learning programs. This includes helping the team determine objectives, content and medium of delivery. >> Manage the people, processes and tools to coordinate logistics around all programs. >> Measure the effectiveness of all deliverables and iterate based on quantitative and qualitative feedback. >> Identifying opportunities to build on Growth’s Learning & Development strategy with an intention to scale. >> Knowledge Management framework for Growth to ensure documentation is timely, easily accessible, and up to date. >> Being a champion of change: build trust across teams and create feedback loops that can be leaned on throughout the year - both to provide context to leadership or to amplify top-down communications. Increase visibility for the Growth team within Shopify through context-sharing and building connections with other teams at Shopify.

At eBay, I was promoted to combine my social media marketing prowess and knowledge of talent acquisition towards defining employee value propositions that captured the organization's mission, values, culture, and personality. I worked collaboratively with the Human Resources and HRBP & Communication to ensure that HR practices, including training, coaching, and compensation, support the brand. ** Accomplishments ** ► Crafted and deployed multi-channel communications focused on key differentiators that helped restore eBay's ranking as "Top 30 Best Companies to Work For." ► Instrumental in attaining 30% increase in employee confidence and satisfaction in 3 months despite a 20% workforce reduction. ► Initiated training program on diverse career opportunities that lifted targeted D&I hires by 50%. ► Delivered 10% uptick in sourced candidates, creating a diverse talent pipeline to meet current and future hiring needs by utilizing social media, networking, and on-person/online events.

In this role, I worked cross-functionally with 20+ teams to build a group of 6 data analysts, creating an internal ecosystem of talented community professionals with clarity and empathy, providing vision and continually raising their performance level. ** Accomplishments ** ► Owned short and long-term community strategy, developed best-in-class programs, and drove Content and Channel Development that raised marketplace profile and engagement of user and seller communities. ► Facilitated superuser program, providing inside access to eBay that turned users into brand advocates.

As one of the first non-developers hired by an early-stage startup in the fin-tech - blockchain / crypto arena, I played a crucial role in product adoption; I educated the market on benefits by operating as a principal communicator for e2e marketing and social media. Planned and executed marketing strategies and campaigns; optimized results by monitoring and measuring performance. ► Played a pivotal role in attracting $70M in investment capital, including $30M in round B funding. ► Crafted engaging content that turned a startup payment app with 0 users into a dynamic brand with 100K users and 1000 Small Business Partners. ► Used various growth methods to build an effective user acquisition funnel. ► Built 5 thriving online communities in the UK and Israel that achieved 74% retention and 46% active users. ► Quickly secured 10,000 FaceBook users, 7,000 Instagram users, and 300+ mentions/articles/features in key news and media outlets. #crypto #blockchain #bitcoin #DeFi

Chosen by this prestigious nonprofit to create a leadership program that would attract high potential candidates and lay the foundation for cultivating the next generation workforce with skills needed to succeed in positions of influence. Managed and led a team of 25 across the country. ** Accomplishments ** ► Developed a 3 year Diversity and Inclusion (D&I) roadmap focusing on a competency-based leadership model. ► Launched early career leadership program; achieved 97% program satisfaction score; completion rate of 95% (+25 points above benchmark) while saving ~$20K in talent recruiting expenses. ► Set standards and hit D&I goal - composition of total underrepresented matched country's general population. ► Applied best practices to surpass average D&I benchmarks by 59%.

From 2011 - Present >>> A content creator (FB - 90K followers, 250K reach), was recognized by FB as a top creator and a leading community manager. ✨ Founder & Community Manager of Israel’s leading career development FB community for humanities and social sciences graduates with over 90K followers, 250K reach monthly, and 30,000 active online and offline community members. the largest of its kind in the country. ✨ Made a name brand as a strong social media recruiting agency in Israel, making a real impact in the Israeli job market, with over than tens of thousands of successful hiring and many more stated that this positively affected their work paths. ✨ Series of both online and offline career development and Linkedin workshops (for 30-300 participants each~50 workshops a year). Moderation experts. ✨ We know that with this initiative we have great power but also great responsibility and so we make a big effort to support diversity and inclusion and train teams and companies on how to build a diverse pipeline.

Community Building >> I help companies to build strategy and work plan on how to mobilize their communities through local chapters, channeling leadership/ top users, large-scale social media channels, and value-driven content that increases top of funnel acquisition. Linkedin trainer >> Organizational and group workshops. Linkedin content creator (11K followers) Organizational Development >> I help companies lead projects related to leadership development service line across client portfolios. Support leadership development programs, including designing, developing, and managing engagement deliverables while enhancing the programs overall. Identify and understand clients’ business needs, issues, objectives, while custom-fitting and enhancing existing solutions.

As part of - Scopus ltd Designed and established Scopus marketing department. Scopus is an economic Corporation of Hebrew University - specializing in Marketing and large scale events Productions.

Leadership Development and Social Action management Coordinating all NGO activities (clubs and societies) within the Hebrew University; Initiating social awareness events; lectures, courses, tours, rallies and demonstrations; Supervising and guiding the work of scholarship students as social project managers.

Community Emissary ('Shaliach') Projects and events development; Served as the central community resource for Israel-related activities, lectures, community events; Teaching and working in formal and informal education system, designing and teaching curriculum's of Jewish Philosophy and Israel related topics.

Ben - Gurion Desert Learning Center designed to instruct and develop environmentally responsible behavior. Worked at a Field School: professional outdoor group leading and designing curriculum of environmental knowledge, skill and action strategies.