Norman Hall

• Led e-commerce channel transformation. • Implemented sales strategy taking sales from $400k to $2.2M in one year. • Organized Content Development, Marketing, Operations and Customer Acquisition(Onboarding) teams. • Designed automated Product Life Cycle to identify item selection and build out for maximum ROI. • D&I all new operations structure and training. • Built interactive training using Articulate software and deployed 4 complete courses to entire CSR staff. Responsible for Corporate Real Estate: site evaluation, RFP, lease negotiation, TI, branch relocation project logistics and management, office and warehouse design. Projects: Houston, TX (25,000 sq. ft.) office/warehouse/manufacturing Portland, OR (13,000 sq. ft.) office/warehouse/manufacturing San Jose, CA (12,000 sq. ft.) Headquarters office relocation Chandler, AZ (32,000 sq. ft.) office/warehouse/engineered assemblies

• BSI Certified to ISO 9001:2015 standard • Perform audits throughout the corporate operation (17 locations) • Represent company during External Recertification Audits • Audit reports: Internal Site Audits, NCs, CARs, SCARs, and PARs. • Present finding summaries to executive management C-level • Performed audits to ISO 9001:2008 standard from 2009 to 2016

• Develop reports in Excel to provide visual analysis of corporate metrics. • Analysis provided to Directors and above for market insight and penetration opportunities. • Manage Customer Stratification analysis and reporting for strategic relationship modeling and sales account assignment. • Identify cost reduction opportunities

Lead UX design, A/B testing, user surveys, web analytics to improve the user experience on web portals. Web 2.0 Shopping experience- Introduced product categorization, improved search experience, intuitive navigation, content localization & item visualization. Defined wireframes, mockups, taxonomy, and user scenarios with user experience team. Managed business & product road map, competitive analysis, market research, business reporting Gathered and defined product requirement documents (PRD) for web products such as customer registration page, item compare page, shopping cart, product item details page, and search results pages. Successfully launched new homepage, global header/footer and navigation pages, product item detail pages (PDP), products & services landing pages, and checkout process. Responsible for extrapolating web analytic data for building business case and proposing purchase of a more robust backend platform. Worked with developers, quality engineers and designers daily throughout the product life cycle. Worked closely with executive team on annual reports, business plans & strategies

Coordinate and write collateral materials including: corporate line cards, newsletters, flyers, advertisements, promotions both print and web, direct mail, and email materials. Coordinate direct mail and email programs including preparation of target mail lists, materials management and measurement of effectiveness. Communicate and coordinate with our supplier’s marketing communication managers to align our marketing efforts (email, mail, advertising, trade shows, etc.). Monitor quality of corporate mail list for completeness and accuracy. Coordinate departmental projects with outside vendors and contractors, including: designers, printers, service bureaus, photographers and others involved in preparing marketing required items or materials. Develop & Implement a corporate wide structure of procedures for: Corporate Phone System (call routing, switchboards and customer service call centers), CRM leads and brand guidelines. Market research focused on Industry penetration. Strategic Pricing Marketing Consultant to Technical Controls and Dale Foster Gauges.

Project Manager, developing and implementing new Wireless Business Unit website Revised Department computer system standards, established new specifications, and deployment of new computers Managed the purchasing of components, and assisted in kiting process for reference design boards

Re-wrote and Debug the Wireless business unit Access Database utilizing SQL Marketing Research of Asia market for the Wireless business unit

The City of Milpitas Youth Advisory Commission was founded in April 1996 to advise the City Council on matters pertaining to the youth and teens in Milpitas. The Youth Advisory Commission meets the 2nd Thursday of every month at the Milpitas City Hall. YAC commissioners provide valuable insights to the City Commission over the growing needs and suggestions of the cities youth to improve community development. While a member of this commission we scheduled, planned and performed community engagement activities such as: family drive-in movie night, lunch with Santa Clause, and talent competitions. The greatest activity was the suggestion to the council to establish a youth teen center to provide a supervised and safe environment for the youth of Milpitas after school hours. Groundbreaking ceremony of a brand new center was celebrated and it is located at the Milpitas Sports Center.