Olivia Hu
About
Olivia Hu is from Dublin City, County Dublin, Ireland. Olivia works in the following industries: "Telecommunications". Olivia is currently CRM Marketing Manager - Europe at Huawei, located in Dublin, County Dublin, Ireland. In Olivia's previous role as a Digital Marketing Scholar at Trinity Business School, Olivia worked in Dublin, Co. Dublin, Ireland until Nov 2020. Prior to joining Trinity Business School, Olivia was a Digital Marketing Strategist via Trinity Business School at Coppa Dublin and held the position of Digital Marketing Strategist via Trinity Business School at Dublin City, County Dublin, Ireland. Prior to that, Olivia was a Integrated Marketing Manager at Indiegogo, based in Shenzhen and teams in San Francisco, United States from Mar 2019 to Sep 2019. Olivia started working as Marketing Communications Manager at European JU&KE Design Studio in Apr 2018. From Jan 2016 to Sep 2018, Olivia was Media Manager via Mint Mind Ltd at University of Glasgow Adam Smith Business School, based in Glasgow, United Kingdom. Prior to that, Olivia was a Brand Marketing Specialist at Edinburgh-Shenzhen Creative Exchange (ESCE), based in Shenzhen and Edinburgh, United Kingdom from Jul 2017 to Apr 2018. Olivia started working as Public Relations Intern at China Entrepreneur Club | 中国企业家俱乐部 in Beijing in Mar 2017.
Olivia Hu's contact information is available for free on finalscout.com, a web-based professional networking database with more than 500 million business contacts and 200 million company profiles.
Olivia Hu's current jobs
- Owning CRM campaigns that target 80 million Huawei Mobile Services users (achieved 7% high CTR on push notifications in Apr and 20% high Open Rate on email in Sep), researching technical capabilities, and achieving the KPIs and metrics to measure success in the European region. - Building nurture campaigns for app customers (Music app, AppGallery, etc.) in Trial/Buy Now purchase cycles, maximising conversion from freemium to paying customers and other onboarding/upselling campaigns with segmentation, personalisation, A/B testing, nurture flow & logic, and data tracking. - Deciding European regional Push final approvals for app service owners & cross-functional teams while also hosting training to write copies that convert and sharing CRM practices. - Creating acquisition and nurture campaigns with life cycle initiatives & creative copywriting skills for using internal CRM channels, e.g. push notifications, email marketing, and SMS. - Growing Huawei App Services by driving brand awareness and engagement, managing Website marketing communications and report sharing at the European regional level.
Olivia Hu's past jobs
- Demonstrated a high level of academic achievement, extracurricular accomplishments, or contribution to society - Pitched my team's digital marketing solutions regarding Business Registration in Ireland before Government and Microsoft - Researched the crowdfunding and digital marketing topic for my MSc. Thesis and achieved the First Class Honours degree
- Consulted the client on how to improve their owned and paid advertisement and proposed new ideas, products and services that the café can implement through a multitude of digital channels - Led the team and performed the assigned role with professionalism and diligence with the determination to deliver the 20% business growth online campaigns and drive revenues for the client - Optimised Coppa’s website (business temporarily closed), SEO, User Experience, Google Search and Display, Facebook ads, Social media content plan and creatives, Website and Ads measurement through Google analytics to improve results and conversions
- Co-marketed with Google marketing team and hosted Brand Go Global event with them at 2019 CES Asia for lead gen and sales enablement, attracting 8000 targeting impressions and 300 tech entrepreneurs in one week to enable the sales team to close business - Created the strategy to promote the biggest tech crowdfunding platform product and service in cross-functional and remote work teams in America - Owned integrated channels to distribute in-depth content on landing pages and email marketing, including Indiegogo X Facebook Crowdfunding Playbook to accelerate the growth of Indiegogo Global Fast Track Program
- Responsible for all aspects of PR and Communications with and for clients; including creating domestic and international media releases and setting up a database targeted at clients’ interests - Ensured that company activities are showcased in worldwide media and secured invitations for the Co-founders to the biggest local design conferences - Developed collaboration with key partners and completed preparing for renowned design awards, including the “Golden Pin” award, which we won in 2018
- Coordinated resources to help organisations enter into the overseas market via Mint Mind Ltd digital marketing - Led a team of freelancers, responsible for Social Media training and improving working efficiency and project quality - Managed the Glasgow University Adam Smith Business School official Weibo account, and increasing followers from 1360 to 4300
- Wrote original material on Social Media platforms to implement content marketing for cross-cultural communication in particular relating to Scottish companies wanting to start-up in China and vice versa - Successfully planned a city-level event, the Creative Design Summit and Exhibition with thousands of attendees - Dealt with the Public Relations aspects of Government projects with Local Government, the press, experts and visitors
- Worked as an assistant for the “Green Companies Summit”; maintaining media partnership with the Consumer News and Business American TV Channel - Organized schedule information among a team of 183 national journalists during the Summit - Edited postings about leading entrepreneurs and the summit for WeChat and Weibo with over 500,000 followers
- Planning Desk and News Hub - John Beattie booth of Radio Studio - Online team - Reporting Scotland team - Reporting Scotland gallery – to see TV programme go out live
- Conducted interviews and writing articles on political news stories after having discussed topics in a weekly editorial meeting - Chose topics for daily articles for WeChat which reviewed and invited discussion on Government Policies (an innovative approach in China), with an average readership of over 100,000 - Had 7 articles published whilst being the youngest intern to date and received an internal award from editors