Olivia L

A/B testing & Web Analytics

Luxottica is the world's largest company in the eyewear industry. Its portfolio includes proprietary brands such as Ray-Ban, Oakley, and Oliver Peoples, etc, and has an extensive retail network such as LensCrafters, Sunglasses hut and Pearle Vision,etc. • Oversee web analytics program and marketing channel performance for Glasses.com, Lenscrafters.com, Targetoptical.com, Contactsdirect.com, Searsoptical.com, Pearlevision.com & OPSM.com • Perform deep-dive analysis of marketing channel performance, investigate the customer journey for the eye exam and purchase funnels and provide conversion rate improvement suggestions for North American and Canada markets • Collaborate with the UI/UX team to identify the user frustration and formulate hypotheses for the user tests • Lead the development of digital analytics reporting and deliver KPI’s to stakeholders through Workspace and Report Builder for 6 brands • Execute the business transition plan and take over 6 brands from previous stakeholders and move outdated analytics framework to new analytics framework • Work closely with external media partners and internal marketing team to ensure web analytics implementation and conversion tracking • Audit and debug Adobe Analytics and Google Analytics implementation and data layer through Adobe debugger or Tealium debugger, to ensure data reporting accuracy in the UAT before deploying changes to production • Identify and resolve data discrepancies between the digital analytics tools and backend system by using Python.

• Project Manager for Certona client relationship for all 5 brands • Responsibled for a/b testing planning, test implementation, and data analysis of product recommendations utilizing Certona and behavior targeting personalization via BounceExchange and Monetate with over 100 tests launched • Lead email segmentation and work with Designer, IT and Online Marketing to implement email testing plan • Created monthly reports in Omniture and Excel to facilitate reporting analysis • Conducted ongoing site performance and efficacy analysis, monitor brand execution and promotional accuracy

• Responsibled for working closely with IT, UI/UX and merchant team for launching new feature and a/b testing projects • Increased 10% YoY demand by managing nursery email strategically and leaded responsive design for 55 trigger emails • Optimized the internal site search via Endeca and improve SEO by working with agency to add body and meta description for over 100 pages BrylaneHome • Created weekly and monthly reports in Tableau and Excel to facilitate reporting analysis • Assisted manager in planning filter project by analyzing data from Omniture and parsing HTML to separate product types using Python • Built heatmap tracking campaign and analyze the performance of home page using CrazyEgg • Partner with merchant to create over 20 email offers each month and assist Director of E-Commerce in planning email campaign

• Collected and analyzed site traffic, source and performance using Google Analytics and Createsend.ie to generate weekly email campaign report, which includes CTR, open rates, product performance, etc. • Compared sales data, product styles and SKUs from online sales system and POS system to create monthly return reports • Performed online competitive analysis and assisted web manager in planning the content of new website • Leveraged online gross sales data and merchandising data from POS system to create a channel strategy including a standard checking time as well as product recommendation for online store

Shin Kong Mitsukoshi is one of the largest department store chains with 21 stores in Taiwan. It is the place to find fashionable brands in boutique goods, cosmetics, accessories, cutting edge 3C products, and foods from around the world. • Planned and managed Annual Winter Sales project, which led to 12% sales growth (US$2.7 M in 10 days) • Develop direct mail strategies, merchandising messages, and seasonal assortments that incorporate the store’s objectives • Analyzed large sets of customer data from internal customer database and external purchased data from banks to build and implement different VIP programs • Acted as a project manager between department managers, vendors & creative team to ensure sales events implementation • Planned and implement PR events, including annual opening ceremony for New Year and organized Spring Runway Show for designer brands

•Researched and analyzed competitors (including types of new products and promotion events) for 8 department stores in Shanghai •Developed comparative analysis for network traffic effectiveness •Assessed media advertisements strategy effectiveness for introducing Camel Active in Taiwan

•Maintained company’s public relations via social media and assisted PR manager to organize information and photos for press releases and press conferences •Assisted in web analytics and campaign management by Google Analytics •Conducted event analysis and participated in marketing plans for film expos, music concerts, art exhibitions, and International Designers’ Night