Olivia Skiffington

Board Member for Ready to Empower, Accepted Vice President position Sept 2020. I am also on the Marketing and Event Committees. Ready to Empower's mission is to provide developing nonprofit organizations with the necessary tools to provide at-risk women with the overall mental health wellness, job training and education needed to help women empower themselves. https://readytoempower.org/

Head of Marketing, reporting to CEO. Lead and manage our brand, website, product marketing, digital marketing, content, and market research. - Drive business growth with revenue-driven GTM strategy - focus on pipeline, conversion metrics, redefining our ICP and data-driven execution - Set strategic priorities for the company, partnering with sales and product - Rebranded the company, launched a new website, established product positioning and built a brand messaging campaign - Managed product marketing roadmap, strategy, and content roadmap - extremely SEO focused - Managed all digital channels strategically and tactically - SEM, Social Media (organic and paid), Display - Configured all our tools, tech stack - configured GA, HubSpot reporting, Hootsuite. Implemented campaign tracking, scoring models, nurture streams, defined lead process, and reporting. - Established mission, vision and purpose as well as employee values for the company

Head of Global Demand Generation, managing the programs for AMER, EMEA, and APAC. In charge of Aera’s website, marketing automation, digital marketing, lead generation, market research, customer marketing and event marketing. - Revenue focused always. In charge of building the lead funnel process and reporting. Working hand in hand with sales leadership on dashboards, pipeline management, ABM campaigns and moving leads to contacts (MQL to SAL) as well as providing deal support to Client Partners (sales) - Created and scaled market research team in India to support account research and competitive research - Manage the website, executed an update to increase user experience and SEO, increased traffic 13% MoM - Manage a $2.5M budget. Create the budget for the year with leadership. Manage 14 global events, search, paid social and Martech stack - Brought in intent data software - 6 Sense. Managed implementation and execution to increase account data for CPs, increase predictability of pipeline, ABM campaign metrics and account targeting - Created strategy and execute all marketing automation, built nurtures, and improved our scoring model - Build organic social strategy – increase traffic to our page by 200% - Run extensive webinar program – a thought leadership series and customer series as well as first every Cognitive Automation Summit. - Collaborated closely with product marketing to build content for campaigns we executed and operations on reporting and metrics to measure campaign success Aera Technology is the cognitive technology for the Self-Driving Enterprise ™. Aera's Cognitive Operating System™ leverages the best of artificial intelligence, machine learning, natural language processing, data and enterprise domain expertise for supply chains, finance, procurement and more, to deliver real-time cognitive automation at scale.

Manage the Multi-channel COE (UK, ANZ and NA) and Search COE (India) to create and implement end-to-end digital marketing campaigns to increase revenue. Built Gartner’s marketing roadmap and digital strategy. • Built process and reports to run multi-channel - SEM, SEO, paid social and display programs - to promote the Gartner brand and build the sales funnel o Designed new Global Lead Gen program for the Gartner technology space (AI, IoT, Cloud, Data, etc) and implement an always on campaign. Increased leads 254% o Collaborate with marketing automation and built nurture strategy and canvas to move leads down the funnel and produce better MQLs o Launch campaigns in new spaces for Gartner – HR, Marketing, Legal and Sales – determining right target audiences, messaging, creative and channels to build awareness and increase MQLS • Manage 5 global digital marketing strategist, who support 30 marketing managers building digital marketing strategies for 70+ global conferences to drive lead generation, awareness and conference registrations o Increased direct conference registrations 35% YoY 2018-2019 through paid search o Implemented conversion tracking and VTR conversions on our paid social tracking for better ROI measurement • Implemented new SEO strategy in 2017 and grew SEO traffic 20% YoY in 2017 and another 13% in 2018 • Moved entire digital marketing program in-house in 2018. Built process, documentation and team (Search COE) to run internal execution of all digital channels through an 8 person team located in India o Saved the company over $173,000 in agency fees in the first 7 months of the migration o Run team remotely, executing over 53 campaigns a quarter with an extensive optimization and reporting process • Promote and teach stakeholders best practices for search and social around messaging, strategy, creative assets, targeting and budgeting

Manage the Global Ecommerce Channel Enablement team. Working with product marketing and other disciplines to create the messaging and content strategy for retail and office shipping solutions. Create and distribute content for sales and other channels.

Successfully design, execute and manage omni-channel, integrated marketing campaigns to support business objectives and revenue goals for Enterprise Solutions. • Understood target market, buyer personas and cycle to create lead acquisition, lead nurturing, and loyalty and retention programs • Worked closely with sales and sales operations to develop nurture streams and launch new scoring models through Silverpop and Salesforce OLIVIA FAY SKIFFINGTON Page 2 • Created a 47% increase in marketing sourced and influenced pipe year over year from $13.6 million in 2014 to $20 million in 2015 • Aligned with sales to drive ABM campaigns and with marketing operations for results tracking and forecasting. Drive better qualified leads and sales partnership which resulted in our SAL conversation rate going from 15% to 33% in 2015. • Special assignment - Building the trade show strategy for our largest events with senior management

Develop event marketing strategies to meet business goals and objectives across lines of business. Execute events and trade shows to meet sales objectives, senior management initiatives, launch products and brand messaging with multi-channel marketing campaigns. - Work with different service lines to develop strategy and coordinate multichannel campaigns through social media, creative graphics and content, internet marketing and PR for pre, during and post-show marketing campaigns for events as well as secure sponsorships and speaking spots to meet business objectives. - Manage, plan and travel to over 50 national and international trade shows and events annually including all logistics, customer experience management, sponsorships, booth installation/break-down/staffing, speaker hiring/ management, creative design, hospitality and budget management. - Expert in contract negotiation, budget and vendor management, and venue selection. - Experienced in working with VIPs and C-level executives. Organized and implemented multiple VIP events, internal sales kickoffs, town halls, internal award programs. - Constantly researching up-to date innovations for events and trade shows. Involved in optimization projects to improve nurture streams, ROI tracking, project reporting and event selection process. - Improve results of lead generation and sales at events through the creation and implementation of a new educational sales webinar and a sales incentive program. - Primary lead for Graph Expo 2011, 2012 and Print 2013, largest industry trade show ($750,000 budget). Account manager to multiple lines of business to develop product messaging, in booth strategy, floor logistics and sponsorships and plan customer event at show. - Assisted in the creation and implementation of a new department – Marketing Global Services. Manage the implementation of new project management software and manage the financial process for the service line - over $4 million a year.

Manage several key internal communications and brand initiatives which support the Pitney Bowes brand and values. - Created CenterStage, a global initiative that creates awareness and shares knowledge about PB business units through white papers, case studies, products and testimonials on the company Intranet. - Designed new global “What We Do” initiative for managers on the Intranet which provides resources for managers to access information about customer messages, values, business units and brand templates and was translated in 15 languages. - Managed entire creative and production process for 2008 and 2009 annual report including vendor management, and photo shoots. Saved over $200,000 over two years by identifying cost savings in photography, vendor management and printing. The 2009 Annual Report won 11 awards including unprecedented Silver Medal in the Most Creative category. - Worked on marketing team to roll out first global launch of the companies’ customer message and brand. Worked on designing posters, FAQs, employee communications and a video in 15 languages. - Created product collateral for different lines of business, assisted in copy writing, agency management and creative. - Worked through several brand acquisitions. Created brand guidelines, worked on new acquisition brand rollouts.

Supported and promoted Princeton Review brand through promotional events, direct mail and customer visits working directly with Executive Director. - Executed marketing and business development plan which increased revenue and expanded into seven new markets. - Designed and planned free SAT test event, coordinated logistics, scheduled proctors, and handled all marketing and promotion which attracted over 500 students in 15 locations. - Created postcard marketing campaign, designed the postcard, mailed them and followed up with customers. - Promoted Princeton Review brand through in-person visits to over 100 schools in New York and Connecticut. Singlehandedly handled registration and customer service issues.