Orietta Mendez
About
Orietta Mendez is from Berlin, Berlin, Germany. Orietta is currently Co-Founder & COO at AVOW, located in Berlin Area, Germany. In Orietta's previous role as a CEO (Interim) at Koneo Mobile, Orietta worked in Berlin Area, Germany until Sep 2019. Prior to joining Koneo Mobile, Orietta was a SVP Global Operations and Strategic Partnerships at Glispa Global Group and held the position of SVP Global Operations and Strategic Partnerships at Berlin Area, Germany. Prior to that, Orietta was a COO at crobo GmbH, based in Berlin Area, Germany from Jun 2013 to May 2016. Orietta started working as Director Publisher Management at Glispa in Berlin Area, Germany in Jun 2012. From Jun 2011 to May 2012, Orietta was Associate Director Publisher Management at glispa GmbH, based in Berlin Area, Germany. Prior to that, Orietta was a Publisher Manager at glispa GmbH, based in Berlin Area, Germany from Sep 2009 to May 2011. Orietta started working as International Marketing Graduate Program at General Motors Europe in Sep 2008.
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Orietta Mendez's current jobs
AVOW is an award-winning, global app growth company specializing in mobile OEM advertising. Founded with the vision to revolutionize mobile OEM advertising, AVOW has rapidly emerged as an industry leader with more than 100 advertisers on their roster. Through its partnerships with premium mobile OEMs, and alongside its recent proprietary tech, AVOW Intelligence, the company provides access to over 1.5 billion daily active users, and offers clients over 10-million monthly downloads.
Orietta Mendez's past jobs
(Company operated until 2024). • Oversaw strategic direction and operations at Koneo Mobile, a mobile user acquisition technology company. • Leveraged proprietary performance distribution platform to optimize media sourcing and targeting capabilities. • Utilized extensive data analytics to identify and acquire new mobile customers effectively.
(Glispa was acquired by Market Tech for 77 Mio in 2016). • Spearheaded global operations and strategic partnerships at Glispa Global Group, enhancing mobile marketing initiatives. • Collaborated with a diverse, multinational team to empower clients in user acquisition and monetization. • Launched the ad mediation platform, Ampiri, providing app developers with transparency and control over inventory.
(Company originally founded as "crobo GmbH" in 2013, re-branded to "WeQ GmbH" in 2018). crobo is a digital media company focused on user acquisition, strategic consulting and marketing for app developers in the digital entertainment, gaming and utilities categories. Through our proprietary traffic solutions and our partner distribution network, we are able to provide our clients with personalized and measurable marketing strategies and high-value user acquisition. Our holistic view and expert lead service mentality allows our partners to scale their marketing activities globally and expand their mobile business through various mobile media strategies and performance driven marketing channels.
Opel is one of the European car manufacturers that leads in technology and tradition. The International Marketing Team (IMT) is responsible for the definition of products which are winning in the market and profitable for the company. The product characteristics of Opel/Vauxhall vehicles have to be according to target customer needs and brand strategy. Responsible for defining the product marketing offers for the European Markets and represent the customer voice in the product development process and on the other hand the Operational Marketing Team which coordinates the launch process for new products and lifecycle marketing activities.
Outdoors advertising agency, specialized in B-2-B premium airport advertising placements in 30+ of the most busiest airports worldwide.