Osama Abu Ahmad

• Establish new business unit and develop O&A brand name as one of leading brand to supply quality auto parts and accessories in Saudi Arabia automotive market. • Introduced new sales concept (wholesales in retail style). • Responsible for overall leadership, growth and strategic direction of Almohtab parts and accessories. • Pinpoint strategic opportunities, improve product profitability by researching and identifying consumer requirements, defining markets, capitalizing on existing market conditions and identifying new possibilities. • In charge of O&A brand operation including inventory, warehousing, sales & marketing and logistics. • Established annual sales from S.R. zero to 3 million Saudi Riyals in one year. • In year 2015, sales is heading to achieve more than S.R. 10 million

Lead and manage spare parts business unit at national level for both General Motors brand and newly Chinese GAC brand . In my capacity I am responsible to achieve company strategic objective set for spare parts operation , in addition to developing new operation model which will suite current challenging market conditions and allow company to be more customer service oriented while focusing to enhance profitability by running healthy organization and working structure

Balubaid company is very well known group in automotive business established more than 64 years ago, beside some other activity which include but not limited to : manufacturing , consumer finance, trading , food & beverage and real stat. As General Manger and Head of spare parts business unit I create shareholder value by providing the vision, leadership, strategy and general management skills necessary to grow the company into a dominant player in the market . This will include development and implementation of a strategic plan to advance the company’s vision, mission, strategies and objectives and to promote revenue, profitability and growth as an organization. This will work with a management team dedicated to developing, and selling genuine parts / high quality OEM parts and accessory products ; act as the key face of the company; develop new customers and channels to market and manage existing customer and channel partner relationships; develop strategic partnerships and ensure that overall revenue and profit goals are achieved and shareholder value is delivered. While all aspects of the Company’s business require focus, new line of strategic future expansion is especially important for the long term success.

MYNM is one of the largest (multi billion USD) and most reputable privately owned automotive Group in Saudi Arabia having dealership of BMW, Rolls- Royce, MINI COOPER, Hyundai, Land rover, Rang rover, Jaguar, TATA, and JAC Anhui. Reporting to the EVP, I worked as parts business unit head and in-charge of Hyundai Genuine parts operation (CV & HPV) including ordering, warehousing and logistic, Accessories & OEM operation.

Handle jointly the service and parts operation in HPV (Hyundai passenger vehicles).

General Manager Part’s operation managing genuine parts operation for both HPV & CV (commercial vehicles)

Joined Mohamed Yousuf Naghi motors Hyundai operation as national parts manager to handle and manage full parts operation for both CV & HPV. Achievements: Increase net profitability for Parts division from (-) to over 32 million Saudi Riyal. Increase Hyundai genuine parts net sales from 29 million to 310 million Saudi Riyal and make Naghi get 48% of Genuine Parts market share in Saudi Arabia. Establish and develop new business activity for the group, namely Accessory, OEM parts and Bist1fix quick service centers chain. Open and operate more than 60 new sales outlets collectively for Genuine Parts, Service, OEM parts, Accessory and Quick Service. Increase the service revenue in one year by 70% and labor income by 69%. Achieve no. 1 parts distributor among 77 Hyundai Parts distributor in Middle East and Africa for 7 years in a row (2006 to 2012). Set, operate and manage PIO program (new vehicle accessrization) to get Naghi’s vehicles distinguish from other distributor vehicles and add value to the customer. Reduce month of stock days from 480 days to 85 days while achieving 96% service rate. Establish an employee satisfaction reward and incentive program that increase productivity and efficiency.

Starts private automotive consultation to reputable clients i.e. transport company, auto distributer and accessory traders

Worked as an Accessories operation senior general manager in Abdullateef Jameel company which is a leading and biggest automotive distributor for Toyota & Lexus brands in K.S.A. Responsible for managing the overall operation of accessory division for the sole distributor of Toyota and Lexus automobile in Saudi Arabia including: • Managing S.R 265 million in annual sales, maintaining cost, while increasing profit as per sat target. • Sourcing high quality and reliable Accessory items from all over the world. • Introducing attractive Accessories package that meet customer satisfaction. • Prepare division budget as per top management guideline and monitor implementation. • Enforce budgetary controls and insure that targets and objectives are met. • Set yearly / quarterly action plan and insure implementation. • Develop new business and investigate opportunities. • Maintain strong business relation with TMC (Toyota Motor Corporation) and all other products supplier. • Implementing an employee satisfaction program that increase productivity and efficiency. • Effectively utilized man power and facility

Responsible for managing the overall operation of Olaya center in Riyadh which is largest 3s facility for ALJ in Saudi Arabia including: • Toyota and Lexus new vehicles sales. • Spare parts counter and fleet sales. • Toyota and Lexus vehicles service center. • Vehicle installment sales. • Managing S.R 150 million annual total sales of vehicles, vehicles and parts. • Manage and coordinate customer satisfaction activities for each department and insure best achievement. • Monitoring human resources issue for all personal. • Monitoring competitors activates in the area and report to head office with recommended counter action plans. • Motivate staff and insure all personal achieve goals and target.

Responsible for Marketing and related activities of Toyota and Lexus service division kingdom wide including: • Set overall marketing budget and plans for Toyota and Lexus service center sales (22 service centers in KSA). • Organize new service complain and preparation for all advising material. • Coordinate all service market activates with vehicles sales marketing division to avoid conflicts • Maintain strong business relation with advertising agency. • Analyzing current business trends for all regions in order to develop new marketing plans. • Set marketing action plan for each service center and monitor implementation • Coordinate skill contest final round.

Worked as Project Manager in Engineering department in ALJ In-charge of Electro mechanical work for all ALJ new expansion outlets projects to build up and renovate 22 3S facility all over the kingdom for a total budget of S.R 500 million including: • Coordinate with consultant firms to insure that project design and specification meet company standards. • Review final design and bill of quantity before bidding stage. • Evaluate final contractor’s bids and engagement negotiation. • Attend weekly project site meeting to insure best coordination among all contractors and consultant. • Monitoring of all activates on each side in order to insure complains of contractors to specification and time table. • Evaluate, adjust and recommend supplier invoice for payment. • Practical in project handing over and preparation of snag list.