Pankaj Singh Parihar

1. Digital Transformation – Bringing in the Culture Change : Defining the digital transformation vision for the company & implementing the strategies across Brands, Products, People & Depts, and by doing so, making Godrej a future ready organisation and a forward thinker in digital space. 2. Direct to Consumer (D2C) - Kept the organisation ready on this journey way ahead of the time, and launched our own D2C engine way before pandemic hit us in early 2020. Driving the agenda of commerce through owned platforms:lLaunched and managed end to end set up of internal D2C platforms from backend engine, UI/UX, finding the delivery partner, identifying the payment gateway/partners, full owner of conversion marketing and overseeing last mile delivery. Grown the business multifold since the time it was launched. 3. Digital Marketing – Consumer and Data focused precision marketing: Owner of complete digital marketing practice, driving audience focused approach rather than platform or medium focused thought process and ensuring customisation and personalisation at scale. All digital marketing at GCPL happens based only on the inputs and insights which come from consumer data led understanding. 4. Data - Built in-house data stack from scratch to deliver on the vision of 100s of millions of 1P consumer data in the next few year, managing and maintaining end to end cycle of data ownership and its enrichment, developing consumer personas, cohorts and archetypes and coming out with actionable insights and eventually implementing them across depts, sales, marketing, innovation and manufacturing. 5. Content play at the heart of consumer marketing: Owner of the end-to-end content marketing approach, regional content approach, long and short format content creation across brands basis key brand tasks and objectives, and overseeing the execution of the same at the company and brand level.

"Internal shift from GILAC to GCPL (Godrej Consumer Product Ltd - one of the top CPG/ FMCG companies in India and in emerging markets - Africa, SEA, Saarc); and continue to play the role of CDO, to lead Godrej group wide digital transformation and other digital initiatives." Change in Digital Thinking and Behaviour, Ensuring Right Learning and Implementation of Digital Transformation & Marketing Practices Across Customer Journey, Brands and Internal Clients, with in the Group. 1. Working closely with Business heads and CMO for End to End Brands' Digital Strategy & Marketing, and Overseeing its Right Implementation. Designing and Implementing Annual Digital Marketing and Media Strategy for Brands 2. Defining and Implementing Brands' Content Marketing Strategy & Platform Approach 3. GCPL Digital Media Approach and Investment Strategy - Strategic Partnership with Global and Local Partners like Google, FB, Twitter, Hotstar, SonyLiv, Culture Machine et cetera. Entire Brand Campaign Management and Tracking 4. Global Digital Transformation & Capability Building- Driving Culture and Mindset Change Through Digital Transformation Approach and Capability Program Implementation, at Group level. Identified the Need of Digital Command Centre and Making a Way Forward for the Same. Digital Capability Program Implementation and Global Roll Out 5. Agency Management, Partner Building and Management - New Tech, Media & Content Owners, Creative & Media Agencies. Ensuring Best / Right Partners are Working with us - Adobe, Accenture, Mindshare, Google, Facebook, Twitter, Culture Machine, Hotstar, SonyLiv 6. Programmatic Approach and Its Implementation - Learning & Training, Brand-wise Strategy and its Implementation 7. Identifying, Introducing & Implementing New Technology and Tools - Adobe Marketing Cloud, Radian6, Meltwater, Which Increases Efficiency and Effectiveness at Brand / Company / Group Level 8. People Management - Team Building, Recruitment, Motivation, Retention

- Working with Business, Category and brand heads to design & define their brands'​ & category digital strategies, and orchestrating & overseeing the right implementation of the same. - Working with CMOs of various division at various level of conceptualisation, brand planning, communication planning and overall marketing through the lens of Digital Marketing. - Designing & implementing strategies for digital transformation of Brands, Products & People, and by doing so, making Godrej a strong believer of digital medium, and one of the foremost digital advertisers. - Leading Programmatic buying & ensuring adoption of the same. Meeting DSPs, DMPs and coming up with programmatic approach for the group. - Ensuring best in class media buys and bringing best media efficiencies against various benchmarks by using new ad-tech like Programmatic buying. - Digital Media buying and planning at a strategic and large level with big media houses. - Designing and implementing "Digital Capability Program" from Exe to the CEO. Launch of Reverse Mentoring. - Enabling people to think and live digital, hence improving digital thinking and implementation across the group. - Increase adoption and usage of right mix of digital marketing / media for various brands. - Partner management - Multi agencies partner screening, evaluation and management. Ensuring optimum utilization of the resources. Commercial and non commercial negotiations. - Leading complete internal Pitch management process for the group. From Invitation to screening to evaluation to commercial negotiation. - Strategic partnership with global players and partners like, Google, FB, Yahoo, JWT, etc. - Business & digital budgeting, and implementation for all brands and categories. - Helping & guiding brand and digital managers to find right digital media and digital creative partners. - Growing & maintaining senior level external partner relationship. - Team management- Hiring, mentoring, scaling, rewarding and retaining.

- GROW DIGITAL & MOBILE INVESTMENTS & REVENUES THROUGH NEW PLATFORMS, AD-TECH for the company - Head of Digital marketing's key initiatives for OmnicomMediaGroup India | OMD India. - Head of Programmatic Buying, New Platforms, Trading and Digital Buying. Launched Accuen - Omnicom's programmatic platform in India. - Responsible for ensuring the success of clients'​ Audience on Demand campaigns through Accuen. - Head of New Business Development, Revenue Growth and Complete pitch management process. - Over achieved bottom line targets by newer way of revenue generation. - Only sr. level employee in the organization to get "Double Promotion"​ - FY 13 - 14 - As Head - Online & Mobile, I led teams in developing digital vision and strategy that exploits the paid/earned/owned media model across key clients with a focus on digital, social, content and mobile. - Drive strategic partnerships with key partners like Google, FB, Yahoo, Inmobi, that allow agency to innovate across key lines of business, while ensuring optimal service levels and pricing, mapped to clear metrics. - Digital Head (Business Ops) for North and West Regions. Conceptualization, Designing & defining digital strategies for key global & local clients in these two regions which account for more than 85% of the company's business. - National Buying / Trading head for the agency, drive media efficiencies across platforms. - Leading & Driving New Busniess Revenues. New Pitches and Business Development. - Yearly Business Planning. Yearly, Quarterly and Monthly Billing and Revenue Projection. - Hire, manage and motivate the key agencies/vendors to deliver outstanding results the team need to accomplish the agreed upon digital strategy and plan. - Manage budget and ensure on-plan delivery of costs, demonstrating an understanding of key P&L leverage points. Manage & Maintain Positive P&L. - Resource Mgmt & Planning - Training & Development, Recruitment, Career Mgmt & Retention.

- Head of Digital Marketing for HUL / Unilever India's digital initiatives, for my company OMD India. - Lead & manage complete Digital Communication Planning for Unilever India. - Delivery of digital creative solutions and lead complete project management. - As a Head of Online - I led strategic deal making with global media owners; likes of FB, Google, Yahoo, Inmobi etc. - Resource Management - Leading & managing a 25 member team. Hiring, T&D, Retention planning. - Business and digital planning for brands and categories. - Managing positive P&L. - Yearly business planning. Yearly, quarterly and monthly billing and revenue projection. - Ensuring growth in digital media investments and revenues. - New Pitches and business development. - Ensuring best buys & media efficiency for the clients and for the agency as well. - Evaluating, recommending and managing creative agencies for their work. - Maintain & manage great relationship with the heads of media houses. - Represent the company at a various industry forums, seminars, workshops etc.

- Head of Digital Marketing for HUL / Unilever India's digital initiatives. - Responsibility here was to head digital marketing of Unilever India/ HUL nationally and to make it one of the most respected digital advertiser and get the status of most innovative agency. - Lead complete digital communication planning for each and every brands of Unilever India. Lead Online, Mobile initiatives, Social media, Search marketing, Creative work, Digital asset developments, Apps for HUL . - Design and Develop uptodate digital strategy for all the categories & brands and oversee the execution as well to the best of the efficiencies. - Lead research initiative for the client from the front and work closely with global research agencies. - Maintain and grow clients and maintain positive P&L. - Effective vendor / media owner management and enrice better partnership with them. - Team growth and retention. - Timely billing and timely revenue to be clocked in. Complete control on finance and commercial operations.

- Head of Digital Media and New Business Development for the region. - Responsible for Revenue growth and Bottom line. Led revenue and investment growth by providing creative solution and cross sell/ Up sell. - Led complete process of new pitches and business development. - Responsible for Complete creative communication planning & execution ,and give creative solutions to the clients. - Efficiently managed and grew existing client base. Grew digital investments and revenue by multi-fold. - Complete control & management of creative execution and project management. - Timely delivery of projects through network planning. - Yearly business planning. Yearly, quarterly and monthly billing and revenue projection. - Keeping a tab on top line and bottom line of the branch. - Team building and team growth.

Head of Online Media for West India. Responsible for complete cycle of Online / Digital media and overall deliveries of campaigns' objective through all the gamuts of digital marketing / media. Maintaning / Developing relationship with clients and publishers. Resposible for new business / BD, revenues and team's overall performance. Managing P&L of the branch and media division..

Digital media strategy and servicing, (Internet, Mobile / WAP, SMO, SEM, Analytics & Digital OOH displays), which includes Planning & Buying, Campaign Optimization / Analysis, Research, Brand Development etc. Main responsibility was to manage & service global clients like Amex, Kodak, British Airways, Dupont, British Telecom, etc. Give them 360 degree digital media strategies as per their briefs and achieve the results through these strategies. • Keep the service level very high and grow these set of global accounts. • Liasoning with Region (Singapore / London) on all the Global accounts. • Online / Digital Media planning and buying for my set of clients be it global and local. Getting the best possible deals for clients and achieving clients’ objective with optimum planning, budgeting and minimum media spillage. Keeping a track of daily optimization and reporting. • Serviced and grown local clients like BOI, Vodafone, MP Tourism, ESPN, United Health Insurance. • Worked closely with other depts. like creative and Client Servicing of O&M on clients like Vodafone, Castrol, MP Tourism etc. • Worked on serious pitches and won couple of them .

Digital Media - Strategy, Planning and Buying for my set of local and global clients. (Internet, Mobile, Search Engine Marketing, SMO & Digital OOH displays) Research, Brand Development etc. Complete year long digital media strategy for the brand and its objective.

Client servicing and media selling of properties OOH devision of Times of India. Sales & revenue projection. Servicing major advertising agencies and corporate clients. Develop and maintain strong relationships with clients and agencies. Formulating Media plans and strategies for the agencies.

Provide input on Pricing Policies, Business plan formulation to The Country Manager. Product management - Plan for New Product Introduction on the basis of market research & competitive landscape. Institutional Sales support - Lead generation, price negotiation and completion of entire process of sale. Constant interaction with ad agencies for new promos, advertorial, merchandising and POP material. Techno-Commercial support to advertising & mar-comm dept. Below the line activity.

Making OOH plans for MP and CG (earlier part of MP only) and coordinating with ad agencies for their media activities.