Parag Pol

Lead a 100+ member data science and analytics community in India; directly manage 18- member data team Built and scaled Mastercard’s Embedded Analytics capability across India and Lisbon Co-founded the company’s AI Centre of Excellence, expanding ML adoption globally Leading the “Deal-to-Dollar” analytics initiative to track business impact end-to-end Delivered 20+ advanced dashboards and scaled analytics portal adoption (190 → 1,000+ users) Cross-functional collaboration with teams in US and Europe across Product, Tech, Marketing, and Sales Recognized with multiple awards for innovation and leadership Patent granted in 2024: Wearable Device for Authenticating Payment Transactions

Establish and lead a team of data scientists, data engineers, managers in the development of various self-service analytics tools to provide value to Mastercard through enhanced data driven decision making Democratizing Data Analytics via end-to-end analytical framework that empowers a broad range of Mastercard business stakeholders to be more data driven in day-to-day decision making Creating robust analytical solutions through effective use of Mastercard’s global data assets Expanding the team into an additional branch “Embedded Analytics” Collaborating with internal cross functional teams & research partner relationships

Manager-Data Scientist - Data Insights & Analytics -Integrated Analytics Manage Integrated Analytics India team of Data Scientists, Data Analytics & Data Engineers in India Work closely with Mastercard Products & Innovation team around the world to architect, develop, and maintain advanced reporting and data visualization capabilities on large volumes of data in order to support Core analytics and reporting needs of various products, markets and services. Work with cross functional teams (Products, Finance, Operations and Technologies) in the pursuit of building best in class analytical infrastructure Use tools to manipulate large-scale databases, synthesizing data insights Translate business requirements into tangible solution specifications and high quality, on time deliverables Create repeatable processes to support development of modeling and reporting Apply quality control, data validation, and cleansing processes to new and existing data sources

Managing marketing and analytics projects with various product & marketing team stakeholders Providing data and insight-driven thought leadership to global marketing and product development teams, to drive strategy and innovation. Working with internal product and marketing teams by conducting deep-dive analysis & additional insights. Conducting competitive & business intelligence, profiling of key competitors through desktop research Worked with research partners to oversee project and research objective achievement Support global stakeholders in development of marketing plans and go-to-market strategy for global marketing team, based on identifying key business questions and knowledge gaps Worked on various strategic initiatives & industry verticals for Merchant Marketing / Issuer Marketing

Research Leader - Global Insights & Analytics - Advisors Marketing Managing marketing and analytics projects with in Advisors Marketing Worked with research partners to oversee project and research objective achievement Support global stakeholders in development of marketing plans and go-to-market strategy for Advisors products

Developing new Data Analytics & Research products and solutions. Spearheaded development of platform based Social Media Analytics & Reporting Tool (S.M.A.R.T.) containing real-time social media KPI dashboard. Looking after strategic accounts as well as working on developing smaller accounts. Thought leadership on strategic research projects.

Looking after strategic accounts as well as working on developing smaller accounts. Managing a team of 22-25 researchers, Managers, Assistant Managers, SBAs and handling team related training and recruitment activities. Supervising projects involving research design, univariate analysis and insight generation.P&L management of the group and managing group performance on various KPIs (Utilization, account growth, revenues etc.). Development of credential packs, case studies, sales collateral’s as well as developing internal repositories. Digital Attribution: Involved in development of a digital attribution platform to calculate the effectiveness & return on investment (ROI) of different digital channels, through the entire digital value chain – ROI, cross channels effect etc. Social Media Analytics: Managed multiple projects leveraging Social Media Analytics.

Managed numerous (~50) end-to-end market research projects, involving: understanding client research requirements, designing and suggesting appropriate study and sample plan, managing data collection (Face to Face, CATI & Web), data cleaning / processing / tabulation, data analysis and reporting. Statistical data analysis : Key Driver Analysis, Cluster Analysis/Segmentation, Factor Analysis, Regression, Correlations, PSM – Pricing Research, MDS, Net Promoter Score (NPS) analysis. Qualitative Research: Focus Group Discussions, Triads/Mini Groups, Ethnography. Handling team of 6-10 researchers, handling and developing some of the client accounts. Supervising team.

Working on as individual contributor as well as Project Manager for multiple end-to-end market research projects. Handling multiple large reporting projects involving preparation of ~30-100 reports (Word / PowerPoint & PDF Formats) based on the survey data. Designing research/sampling plans, questionnaire designing, managing online and CATI data collection, data processing (SPSS, Quantum) and reporting/insight generation.

Worked on entire life cycle of Market Research projects starting from taking research brief /understanding client requirements, to suggesting proper research tools, questionnaire designing, fieldwork coordination/ management, analysis coordination data extraction, data analysis & presentation of findings. Worked on different kinds of adhoc studies for an FMCG Major. Have had the opportunity of independently handling all operational aspects of various ad hoc studies. Worked on post Ad dipsticks to check the effectiveness of advertisements by evaluating its reach, branding, motivations and brand perceptions and providing diagnostics for the same. Conducted numerous concept and product tests over various categories to test the strength of the concept and aid in a go-no-go decision in terms of positioning and launch in case of a new product and repositioning and reformulation in case of existing products. Worked on growth driver studies to identify growth drivers & triggers and barriers. Participated in Ad pre-testing studies using the Ad Eval model checking the effectiveness of the ad in terms of its clutter cutting ability and the motivation and bonding it is able to generate.