Parag Pol
About
Parag Pol is from Gurgaon, Haryana, India. Parag is currently Vice President Data Scientist at Mastercard, located in Gurugram, Haryana, India. Parag also works as Group Manager – Data Analytics - New Product Development at Evalueserve, a job Parag has held since Jan 2006. Another title Parag currently holds is Research Executive at Insights.
You can find Parag Pol's email address at finalscout.com. FinalScout is a free professional database with over five hundred million business professional profiles and over two hundred million company profiles.
Parag Pol's current jobs
Lead a 50+ member data science and analytics community in India; directly manage 18- member data team Built and scaled Mastercard’s Embedded Analytics capability across India and Lisbon Co-founded the company’s AI Centre of Excellence, expanding ML adoption globally Leading the “Deal-to-Dollar” analytics initiative to track business impact end-to-end Delivered 20+ advanced dashboards and scaled analytics portal adoption (190 → 1,000+ users) Cross-functional collaboration with teams in US and Europe across Product, Tech, Marketing, and Sales Recognized with multiple awards for innovation and leadership Patent granted in 2024: Wearable Device for Authenticating Payment Transactions
Developing new Data Analytics & Research products and solutions. Spearheaded development of platform based Social Media Analytics & Reporting Tool (S.M.A.R.T.) containing real-time social media KPI dashboard. Looking after strategic accounts as well as working on developing smaller accounts. Thought leadership on strategic research projects.
Worked on entire life cycle of Market Research projects starting from taking research brief /understanding client requirements, to suggesting proper research tools, questionnaire designing, fieldwork coordination/ management, analysis coordination data extraction, data analysis & presentation of findings. Worked on different kinds of adhoc studies for an FMCG Major. Have had the opportunity of independently handling all operational aspects of various ad hoc studies. Worked on post Ad dipsticks to check the effectiveness of advertisements by evaluating its reach, branding, motivations and brand perceptions and providing diagnostics for the same. Conducted numerous concept and product tests over various categories to test the strength of the concept and aid in a go-no-go decision in terms of positioning and launch in case of a new product and repositioning and reformulation in case of existing products. Worked on growth driver studies to identify growth drivers & triggers and barriers. Participated in Ad pre-testing studies using the Ad Eval model checking the effectiveness of the ad in terms of its clutter cutting ability and the motivation and bonding it is able to generate.