Parminder Singh

Dual portfolio leading revenue growth and digital transformation for Singapore's national media network. Revamped the business model to revive growth and revitalise the business. Created new revenue streams. All business units (Digital, TV, Radio, content marketing, Social) are experiencing healthy growth. Innovation - Pioneered a unique performance marketing model for eCommerce companies dramatically accelerating GMV, DAU, app installs for leading eCommerce players. Content-commerce - Launched successul content-commerce experiences in several verticals with new IPs. Revenue - TV in Singapore is back to being a growth medium as a result of new partnerships, packing and consultative sales. Digital business is growing at 2x industry rate. Partnerships - Successfully launched Mediacorp Partner Network partnering with ESPN, 99.co, TheASIANPARENT, Vice Media, Mothership. Turned Mediacorp Network into the largest premium digital Network in Singapore. Partnered with YouTube to launch the largest creators accelerator program in Singapore Bloomr.SG with an audacious goal of nurturing 1000+ creators. Partnered with a major competitor to launch Singapore Media Exchange. Culture - Culture is at the heart of any transformation effort. Introduced several initiatives to instill the right leadership, attitude and teamwork attributes in the workforce. Digital Transformation - Launched a self-serve advertising platform and led transformation efforts across websites/apps/OTT & Audio platforms, Programmatic, Big Data, Video architecture, Recommendation Engine, AI/ML, ERP, Marketing automation, UX/UI Interface. Dramatic growth across Users, Inventory, Sell-thru and Revenue.