Pat Cruz MBA
About
Pat Cruz MBA is from Bellevue, Washington, United States. Pat works in the following industries: "Consumer Goods", "Retail", and "Logistics & Supply Chain". Pat is currently Analytics & Insights Lead: Amazon & Costco at Kimberly-Clark, located in Bellevue, Washington, United States. In Pat's previous role as a Director: CRM | Customer Analytics at Savers | Value Village, Pat worked in Bellevue, Washington, United States until Jan 2020. Prior to joining Savers | Value Village, Pat was a Director: Loyalty | Digital Marketing at Eddie Bauer and held the position of Director: Loyalty | Digital Marketing at Bellevue, WA. Prior to that, Pat was a Director: Strategy | Program Management | Ecom at Sears Holdings Corporation, based in Greater Chicago Area from Jan 2008 to Jan 2014. Pat started working as Manager: Operation & Supply Chain Management at Maersk in Gothenburg, Sweden in Jan 2001.
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Pat Cruz MBA's current jobs
Pat Cruz MBA's past jobs
Built Marketing & Customer Analytics team, recruited a team of 3, collaborated with IT building a tech stack from customer data warehouse to visualization platform. Analytics & Data evangelist to C-level exec & cross-functional teams
Led a team of 5 in charge of CRM (FTE & Contractors). Responsible for driving customer file growth & productivity through analytics & insights, development and execution of omni-channel marketing campaigns
Led a team of 7 with P&L responsibility, managed $20M member life-cycle budget: 90M members and contribute to $20B in sales. Developed member lifecycle strategy for SHC’s loyalty program. Designed and executed personalized marketing campaigns based on members' behaviors (purchasing, engagement, lifestyle & socio-demographics, and predictive scores)