Patricia Carvalho Dos Santos
About
Patricia Carvalho Dos Santos is from São Paulo, Brazil. Patricia Carvalho Dos works in the following industries: "Internet", "Higher Education", "Management Consulting", "Food & Beverages", "Financial Services", and "Staffing & Recruiting". Patricia Carvalho Dos is currently Mentora at Mentora Aí, located in São Paulo, Brazil. Patricia Carvalho Dos also works as Marketing Head at Bitso, a job Patricia Carvalho Dos has held since Jun 2021. In Patricia Carvalho Dos's previous role as a Chief Marketing Officer at Revelo, Patricia Carvalho Dos worked in São Paulo Area, Brazil until Jun 2021. Prior to joining Revelo, Patricia Carvalho Dos was a Marketing and Communications Head at CargoX and held the position of Marketing and Communications Head at São Paulo Area, Brazil. Prior to that, Patricia Carvalho Dos was a Brand Strategist Manager - Reputacional Campaigns at Uber, based in São Paulo Area, Brazil from Aug 2017 to Jul 2018. Patricia Carvalho Dos started working as Senior Marketing Manager - Expansion at Uber in Brasília Area, Brazil in Mar 2016. From Feb 2015 to Mar 2016, Patricia Carvalho Dos was Marketing Manager - Launch at Uber, based in Brasília Area, Brazil. Prior to that, Patricia Carvalho Dos was a Account Manager at Twitter, based in Brasília Area, Brazil from May 2012 to Feb 2015. Patricia Carvalho Dos started working as Trade Marketing Coordinator at Schincariol in Distrito Federal in May 2010.
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Patricia Carvalho Dos Santos's current jobs
Leading marketing, comms and building community in Brazil. About Bitso: The transparent way to access and use crypto. Join the evolution of money. Buy, sell, trade and send #bitcoin and other #cryptocurrencies instantly.
Patricia Carvalho Dos Santos's past jobs
Revelo is the largest HRtech company in Latin America - Human Resources Tech. Revelo’s technology connects candidates to companies boosting careers, teams and businesses. Currently, it serves more than 20K clients & 1.5M candidates and offers different solutions for companies of all sizes. I lead an outstanding team that is responsible for growth, marketing campaigns in order to release new digital products, media campaigns for B2B and B2C acquisition, online events and sponsorship, sales ops and content, community maintenance and public relations strategy. Also, we launched a new brand in 2020.
Founded in 2013, CargoX was the first mover in Brazil to connect truckers and cargo shippers via a digital platform. More than 1 million truck drivers find loads on the app and platform, which generated more than US$20 billion in income for its truckers in 2019. Is validated by global investors such as Farallon Capital, Blackstone and Goldman Sachs. - Responsible for the Marketing Department looking after performance, brand management, marketing planning, research & insights, creative, CRM, Trade and Public Relations. - Led the execution of the new national marketing strategy and company messaging for policy and PR strategies. - Led SDR team in order to improve qualification and inbound process together with sales ops.
- Lead of special projects inside corporate reputation and community initiatives where Uber integrates with cities, people and partners. Example: Campaigns in Partnership with Brazil's traffic department and local organizations. - Led efforts in willing to create Uber corporate reputation brand based on consumer insights and market researchers. - Responsible for Implement, centralize and optimize processes to increase business efficiency inside the regional marketing team. Example: In-app Media Selling Platform. - Lead of large-scale regional campaigns and high impact partnerships. - Lead of the collaborative team who created and executed the first mentoring program for woman development at Uber in Brazil. Ex: Launch of the mentoring program for Brazilian female leaders.
- Policy Campaigns Lead in Brasil. In charge of creating and execution of projects in Partnership with Governmental stakeholders.
- Acted as Marketing Manager, focused on Local Marketing initiatives (activations, partnerships and campaign management). - Riders and Drivers acquisition in the central west region of Brazil: all 5 capitals launch: Brasilia, Goiânia, Campo Grande, Cuiabá, Tocantins.
Street Midia - Pool of Media Vehicles - Provide information and insights regarding business customers, market, competitors and campaing effectiveness to measure perfomance and support business decisions. Interpret findings, do planning and managing research projects for comercial proposoals: Social Media - Twitter Sales Partner: - Manage and optimize government campaigns analyzing data and presenting performance results and new solutions to our clients. Other Companies: - Rede Elemidia (Abril) - TV Minuto (Band Outernet) - Outernet Ônibus (Band Outernet) - DMS Mídia (Metro at Rio de Janeiro) - Fluxo Mídia (Central bus station) - Modern Mídia (Guarulhos Airport) - Esporte Interativo (TV Channel) - VEVO (Music)
- At http://www.brasilkirin.com.br/ I was responsible for Markets products by developing and implementing marketing and advertising campaigns; tracking sales data; maintaining promotional materials inventory; planning meetings and trade shows; maintaining databases; preparing reports. - Trends: Supports sales staff by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests.
- Heuristic analysis and creation of virtual architecture of the sites of the Posead Group of EAD