Patrick Lawler

As a member of the executive team I managed revenue management for all customers once signed. Built and managed the teams required to support, grow, and enable every aspect of a customers lifecycle after their initial purchase. Each team (Customer Success, Alliance Partners, Technical Support, Education and Enablement, Community Management) were designed to support the various customer segmentations (Direct vs. OEM) in particular and phases in their journey. Partnered in constructing enablement and education services (Azuqua Academy) in order to scale the learning of the platform and maximize time spent with customers on growth milestones. Responsible for delivering and presenting all existing business updates at board meetings.

Helped build and define initial GTM through partners as part of the first wave of customer acquisition. Acted as a solutions consultant, implementation manager, partner manager, technical support, and QA through out this phase. Directly aided in the acquisition and deployment for over 150 customers. As the business needed to scale designed the business plan and blueprint for the customer success organization.

Managed the largest networking retailer and second largest personal computer retailer in North America, $200M in annual revenue on Amazon, including P & L ownership, inventory management, vendor term negotiations, sales forecasting and analytics, marketing strategy and long term business planning.

Developed business plan, launched global team and managed the day to day tasks and deliverables for the first dedicated global fraud investigations team. Wrote specs, launched, and managed tool and system improvements requiring collaboration across three engineering teams. Led weekly meetings with ops and engineering teams, provided weekly updates on performance towards KPIs and managed fraud related escalations.

Global subject matter expert for all areas of merchant fraud investigations. Led global trainings in fraud related investigations with teams in North America, UK, Germany and India. Collected and provided audits on investigation quality for global fraud investigations. Reviewed, edited and optimized all fraud related SOPs.

Monitored the Amazon.com, Amazon.ca, Amazon.co.uk and Amazon.de marketplaces with the goals of reducing debt, fraudulent sales and bad buyer experiences. Exceeded all senior investigator performance metrics after six months. Became North American SME for trainings in all high risk investigation areas of work. Involved in weekly meetings with engineering teams focused on improving account compromise detection.

Responsible for growing Hilti's foot print among smaller businesses in Seattle area, while maintaining and strengthening existing partnerships. Ranked 1st in western region for strategic sales initiatives driven by growing business over 40% in first two months, while reducing on hand inventory by 25%. Ranked #1 in new employee training course at North America headquarters.

Supported two global product managers with each of their respective product lines. Helped successfully launch two commercial grade laser measurement products into global markets within a 12 month period. Defined product specifications and go-to-market strategy for the two products based on data driven market analysis, customer interviews and competitive landscape. Built new reporting model to track success of new product launches. Assisted in creation of promotional roadmap and end of life strategies for products. Built ten year forecast for measuring systems category based on market trends, current portfolio and potential future product launches.