Patrick Mc Michael

Franchise Owners of Dominos Pizza, Cold Stone Creamery and Pinkberry Frozen Yogurt

 As Chief Executive Officer I developed the strategic direction of the company in conjunction with the Leadership Team and Board of Directors. I managed the budget process and reporting. I managed the day to day operations of the company working with the department heads and their individual teams. The Leadership team consisted of the Department managers as noted below. • Operations • Training • Marketing • Product Development • Leasing • Construction • Franchising: Domestic and International • Business Integration • Purchasing • Finance • Legal • Human Resources • IT As Chief Executive Officer I report to the Board of Directors on all matters pertaining to the ongoing management of the company. I present to share holders as required.

Retail Zoo is the owner of multiple brands. As chief Operating Officer, I was responsible for managing the Retail Zoo platform to equally service the multiple brands. I had four executive reports with a support team of 44 staff in various management and line positions. Departments that I managed include: • Purchasing • Product development • Franchising (International and Domestic) • Leasing • Design and Development • Business integration • Learning and development This role reported to the Chief Executive officer. I attended all board meetings. The role also involved assisting with the strategic planning of the company. This included the presentation of potential acquisitions for consideration of the board, along with review of other acquisitions presented by other executives. Responsible for developing and managing a major segment of the overall company budget.

Responsible for the strategic growth of the Dominos Pizza business across Australia and New Zealand. Direct reports included, Franchise Development Manager, Construction Supply and Service General Manager, Leasing Manager, Refurbishment Manager, and a support team of 28 people. Responsible for the ongoing growth of the brand through the sale of new franchises, conversion of existing pizza stores, and the sale of existing company and franchise stores. Continuous development of the franchising team and systems to ensure that Domino’s Pizza is seen as the benchmark in franchising. Responsible for the review of potential company acquisitions in consultation with external advisers and making recommendations to CEO and the board to proceed or not proceed to due diligence. Development and Management of the Franchise Development budget to ensure company profit targets are met. Ongoing review of monthly statements and corrective action as needed. Management of the Construction, Supply and Service division. Developed the supply chain from Asia to leverage the scale of the development program and order bulk modular store components to reduce overall store costs. . Responsible for the development of proprietary equipment to use in the Dominos Business globally. Report directly to the CEO. Member of the Executive Leadership Team. Attend Board Meetings as required. In this role I also provided consulting services to the following markets: France, Belgium, Netherlands, Japan, Mexico, USA, Turkey, UK, As part of this role I provided consulting services to external international companies looking to enter the Australian market. Assisting with concept development, site locating services, equipment procurement, product development and market research.

Responsible for re-building of the franchise sales process. The entire sales process had to be re-built as it had been wound down over consecutive years. External consultants were hired to assist in this process. The end result was a stream lined advertising, sales and settlement process that has proven to be industry leading with outstanding results. The franchising team consisted of one part time administrator when I commenced in the role. The team increased to two transaction managers and a full time administration manager as the sales achieved increased to the highest levels in the companies history..

Responsible for the ongoing growth of the company through new stores and increased overall sales. In this role I directly managed the following executive team. National Training Department National Product Development Team National Marketing Team National Franchising Team National Construction Team National Property and leasing. Reported to the General Manager. Member of the Executive Leadership Team. Attended all Board Meetings. Responsible for budgeting and managing budgets.

Specifically responsible for the markets of: China,Taiwan, India, Australia, New Zealand and Malaysia. Provided further consultation for South Korea and the Philippines. Commenced the discussion of expansion of the brand into Singapore. Responsible for consulting with the Domino’s Pizza Master Franchisees for each of the above mentioned markets. Consulting covered the entire business including: 1. Financials 2. Marketing 3. Operations 4. Training and development 5. New store development 6. Supply Chain Responsible for the ongoing growth of the individual markets and the operations management of 800 stores within the region. Worked closely with the various markets executive teams to continue to develop each markets business and store counts. Reported to the Asia Pacific Regional Vice President. Regular international travel throughout Asia and the United States.

During this period I had multiple roles at the same time. This roles involved the re-imaging of the development of the Dominos Brand to the Image 2020 specification. Working with designers and architects to develop store, and vehicle images. During this time I also managed the roll out of the brand to the Melbourne market, building and selling 60 stores in under 24 months. Responsibilities included: • The introduction of the Dominos brand through Victoria • Managing a 3 person franchise consultant team • Franchise selection • Site selection • Franchisee motivation • Meeting budgeted profit • Maintaining standards • Implementing training programs • Developing new company image • Developing new business concepts

As franchisee owner of 10 stores I was awarded Franchisee of the year on two separate occasions. I was responsible for the growth of my company at all levels including as listed below: • site selection • construction project management • finance and accounting • marketing • personnel selection • daily operations and training • general management of the franchise

Responsible for the management of all property matters relating to Domino’s Pizza and Silvio’s Dial-a-Pizza. • site selection • lease negotiation • coordinating store fit-outs • maintaining a current lease management data base for all stores • liaising on all legal matters pertaining to property on behalf of both companies