Patty Mc Clain
About
Patty Mc Clain is from Greater Tampa Bay Area. Patty works in the following industries: "Marketing & Advertising", "Hospital & Health Care", and "Public Relations & Communications". Patty is currently Integrated Marketing & Communications Consultant at undefined. In Patty's previous role as a Manager, Content Marketing at Direct Supply, Patty worked in Milwaukee, Wisconsin, United States until May 2021. Prior to joining Direct Supply, Patty was a Vice President at MSLGROUP and held the position of Vice President. Prior to that, Patty was a Senior Account Supervisor at MSLGROUP, based in Greater Chicago Area from Dec 2015 to Aug 2018. Patty started working as Account Supervisor at MSLGROUP in Greater Seattle Area in Apr 2013. From Jan 2012 to Mar 2013, Patty was Senior Account Executive at Waggener Edstrom, based in Portland, Oregon Area. Prior to that, Patty was a Senior Account Executive at Harvest Public Relations & Marketing, Inc, based in Portland, Oregon Area from Jul 2010 to Jan 2012. Patty started working as Intern to Senior Account Executive at BVK in Greater Milwaukee Area in Jun 2005.
You can find Patty Mc Clain's email on finalScout.com. FinalScout is a popular professional database with more than 500 million business professionals and over 200 million company profiles.
Patty Mc Clain's current jobs
Specialize in employee and product marketing and communications. Currently working with Clarios and Truveris.
Patty Mc Clain's past jobs
Led a team of content strategists and worked cross-functionally with digital marketing, creative, product, sales and engineering teams to plan, create, measure, optimize and govern content across multiple channels. • Partnered with subject matter experts to develop multi-channel inbound and outbound content that built organic awareness, supported sales teams and drove lead generation and conversion. • Optimized the content strategy process and developed cross-platform content strategies; measured and optimized content to continuously improve performance. • Built brand message frameworks and content templates and guidelines to ensure consistency and a unified brand experience. Evolved brand voice and style to align with company objectives. • Partnered with SEO and UX teams to improve the content experience for customers and increase inbound leads. • Collaborated with product and sales teams to uncover customer insights and developed customer personas and mapped journeys to support content segmentation and personalization strategies. • Supported the implementation of a headless content management system, including content workflow process development and building an optimized information architecture.
Built and led B2B and corporate reputation programs for the United Soybean Board and P&G's Bounty. Contributed to new business and led the Corporate Reputation Group B2B specialty practice. Provided strategic counsel to clients, stakeholders and more than 15 staff. Ensured programs were strategically aligned, grounded in research and insights, integrated, optimized and digital centric. • Pinpointed B2B customer segments and value journeys, identified channel integration opportunities and leveraged analytics to continuously optimize content and performance. • Led content strategy and developed data-driven multi-channel content that built awareness, captured leads and drove conversion along the B2B customer journey. • Leveraged SEO best practices to optimize content for search and collaborated with stakeholder groups to ensure brand compliance, message alignment and concise execution of marketing strategies. • Managed direct reports and mentored broader staff, including providing constructive performance assessments. Developed processes and systems to increase cross-team efficiency. • Assigned accountability among project teams and tracked goals and deadlines through project completion. Consistently exceed client goals and key performance indicators.
Served as day-to-day lead on the Windows Commercial business and participated on the Windows 8 product launch team. Supervised and mentored junior staff and led the Windows team PR internship program. • Managed Windows 8 Early Adopter Program for businesses, which included planning and executing a Windows 8 launch event and supporting PR activities in Hong Kong and Dubai. • Led internal strategy and planning meetings, wrote press materials, drove coverage and managed social media integration for the Windows 8 launch.
Developed public relations strategies that aligned with overall client business objectives and marketing goals. Managed consumer and business-to-business projects. Generated new business leads and developed aligning proposals. • Co-led development and implementation of public relations and marketing campaigns for Milwaukee’s General Mitchell International Airport. Developed and managed research initiative to serve as foundation for national media relations campaign to position the airport as a smart alternative to Chicago’s O’Hare. • Co-managed an eight-stop national media/consumer tour for USA Pears; each stop featured select chef partners, influencer events, consumer retail programs and social media promotions.
Co-managed day-to-day operations of accounts. Mentored junior-level staff and led PR internship program. • Managed press trips, press briefings and live national broadcasts. Top placements include: The Today Show, New York Times, Wall Street Journal, MSN.com, Fashion Magazine, Women’s Health, About.com and Men’s Journal. • Coordinated promotions, special events and product launches. Examples include: Devon Seafood Grill restaurant launch and benefit, and the Dominican Republic at the Epcot International Food & Wine Festival, Sundance Film Festival and Bon Appetit Supperclub.