Paul Armstrong
About
Paul Armstrong is from United Kingdom. Paul is currently Co-Founder at POTATO. Paul also works as Creator + Analyst at What Did _____ Do This Week? [OpenAI / Amazon / Google / Meta], a job Paul has held since Jan 2020. Another title Paul currently holds is Non Executive Director at huggg. In Paul's previous role as a Creator at @themediaisdying, Paul worked in until Mar 2023. Prior to joining @themediaisdying, Paul was a Head of Social & Innovation at Mindshare and held the position of Head of Social & Innovation at London. Prior to that, Paul was a Head of Digital/Social Media at Kindred from Jul 2009 to Nov 2010. Paul started working as Manager of Consumer Corp. Communications/External Relations at Myspace in Jul 2007. From Jan 2006 to Jan 2007, Paul was Associate at Burson-Marsteller, Brand Marketing.
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Paul Armstrong's current jobs
Co-founder of POTATO.tech, the UK-born, WhatsApp-native network built to cut through noise and connect the right people, events, and information. Brings together founders, operators, and investors across 12+ focused channels (AI, Fintech, Healthtech etc), pairing sharp signal with real-world meetups.
Weekly intelligence product breaking down strategic moves from the world's most consequential tech companies Amazon (2020) · OpenAI (2023) · Google (2024) · Meta (2026) Used by executives, investors, and operators who need fast, accurate interpretation of complex signals before they become mainstream news Designed to give decision-makers a 10-minute edge on the moves that will reshape their markets
International conference for leaders who need clarity on technology, behaviour, and data shifts 200+ speakers across 8+ years: Google, Uber, Alibaba, The Economist, FT, KPMG, PwC, Deliveroo Audience: hundreds to thousands of attendees, 50–80% senior business leaders and decision-makers, international Known for high-signal, interactive sessions without filler — described as "like TED, without the bullsh!t" Actively seeking brand-side partners and sponsors for 2026: paul@thetbd.group
Founded TBD Group in 2013 — advisory firm built on the Technology, Behaviour, Data framework Advised FTSE 100 and FTSE 250 retailers on AI adoption roadmaps, automation ROI, and platform risk across Amazon, Google, and Meta Built "What Did ____ Do This Week?" intelligence series (Amazon 2020, OpenAI 2023, Google 2024, Meta 2026) — used by executives and investors tracking big tech strategy TBD Conference: 200+ speakers, 8+ years, sponsors include HH Global and global tech brands; 50–80% senior business leaders and decision-makers, international audience TBD+ community: vetted international network of entrepreneurs, brand leaders, and agency executives Vox Futura: world's first virtual avatar speaker bureau — 20+ speakers (growing to 100+), 40+ languages Whispers(hop) - stealth project
Regular contributor on AI, emerging technology, and market disruption. Columns or pieces in Forbes, Guardian, City AM, The Information, Reuters, along with quotes in Wall Street Journal, BBC, Sky, CNN. Coverage spans big tech strategy, platform risk, and the practical implications of frontier technologies for business leaders.
Paul Armstrong's past jobs
Industry-followed Twitter feed curating research and news on the changing media landscape. Featured in NYT, BusinessWeek, and Wired.
Led social and content marketing, influencer outreach, digital PR, and paid/unpaid seeding strategies across Mindshare's client base. Responsible for building new revenue streams including Social Commerce and consultation services. [Headhunted]
Advised cross-functional teams on integrating digital and social media into client programs. Grew Kindred's use of social as a communications channel across clients, partners, and press.
Oversaw consumer-facing communications strategy for Myspace at LA HQ, with a focus on video and entertainment verticals. Managed external stakeholder relationships and analyst communications. [Headhunted]
Executed strategic PR campaigns for Sony Electronics, Activision, and the LA 2016 Olympic Bid across consumer and trade media.