Paul Gabriel

I lead the team that develops and executes the product strategy for iwoca Germany. Our focus is on bringing new product innovations to market and we are continuously iterating to improve product market fit for our target audience of small business owners. In 2022 alone we delivered product changes that are directly responsible for more than doubling customer lifetime value, including: * eBay Flexi-Kapital: a unique revenue-based loan product for eBay sellers in Germany looking to expand their business or bridge cashflow gaps. With no ongoing interest costs, repayments that automatically track revenues and a frictionless application process thanks to a tight technical integration, we are offering eBay sellers a unique experience with full flexibility and transparency. * Flexi Loan expansion: we've improved our core product offering, doubling the maximum loan duration to 2 years and more than doubling the maximum loan size to €500k while vastly improving the average loan offer (both max duration and amount) through a serious of incremental improvements and testing.