Paul Gathercole
About
Paul works in the following industries: "Internet", "Marketing & Advertising", "Entertainment", and "Music". Paul is currently Chief Data Officer at Utopia Music. In Paul's previous role as a Director - Core Analytic Tooling, Prime Video at Amazon, Paul worked in London, United Kingdom until Jul 2021. Prior to joining Amazon, Paul was a Director - EU Commercial Insights, Prime Video at Amazon and held the position of Director - EU Commercial Insights, Prime Video at London, United Kingdom. Prior to that, Paul was a Senior Vice President, Data Science at Universal Music Group, based in London, United Kingdom from Jan 2016 to Mar 2017. Paul started working as VP Digital Tools at Universal Music Group in London, United Kingdom in Jan 2011. From Feb 2008 to Dec 2010, Paul was Director of Content Protection and Technology at Universal Music Group, based in London, United Kingdom. Prior to that, Paul was a Content Protection Manager at Universal Music Group, based in London, United Kingdom from Aug 2005 to Jan 2008. Paul started working as Consultant at Market Clusters in London, United Kingdom in Dec 2004.
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Paul Gathercole's current jobs
Paul Gathercole's past jobs
Unlocking performance through data. My team was R&D at heart, deploying techniques from the simple to the advanced (e.g. customer segmentations, predictive models, music information retrieval) to enable smart decision making, lean processes and revenue generation. Projects included data-driven triggers for customer targeting, predicting track success to help risk manage marketing investment, and content portfolio optimisation. Advisor to A&R on how to use data to help uncover new talent. I also worked with the Board, parent company Vivendi, partner Havas, and business verticals to formulate and implement a coherent Adtech strategy with global application; enabling better customer segmentation, programatic media buying and monetising data via brand partnerships. Stakeholders included the C-suite, our operating companies internationally, and senior management in partner companies. Successful products include Universal’s industry-leading, and widely copied, Artist Portal (as featured in The Economist and Wall Street Journal), which was an industry first when opened up to the artist and manager community.
I founded and grew the analytics team within UMG's Global Digital Business, providing UMG's labels and companies with marketing analytics, data visualisation tools and bespoke analysis that enable better and faster decision-making in a rapidly changing global music landscape. A 20-person team operating like a start-up within a global corporation: regularly participating in hack days; thinking laterally; bootstrapping agile solutions; looking beyond internal systems and resources to find the best data, methods or products to get the job done. Successful projects, deploying my 'Data as Products' belief, included: - Universal’s industry-leading Artist Portal, as featured in The Economist in 2011 ('Digitally Remastered' linked below), used throughout UMG and the artist/manager community. - price optimisation models for digital product generating significant incremental revenue. - asset allocation models for large-scale streaming playlist optimisation leading to a transformation how UMG playlists were curated and how success was measured. Represented UMG at Music Hack Days, Sonar festival, startup panels and other industry music/tech events.
Outreach to startups and attendance at early Music Hack Days let to a team pivot to drive analytics from our content protection activities. Our skunkworks MVP, built using Web crawlers, proved the concept of running analytics across internal and external data sets culminating in the founding of the Digital Tools Group within UMG's Global Digital Business.
Responsible for international content protection for some of the world's biggest artists, such as U2, Eminem, Gwen Stefani, Metallica. Working with labels, artist and managers to secure content up to release date; minimise negative impact in the event of a pre-release leak; limit the damage of online piracy across channels internationally.
Consumer behaviour modelling, competitor and market analysis to help clients understand how to leverage new marketing channels and exploitation of digital content. Designed the value chain maps of the entertainment industry which became the foundation of the Market Clusters product, subsequently called StrategyEye.
Whilst completing my MBA I led the delivery of a pan-European initiative leveraging data to optimise stock control.
Label manager for Big Chill Recordings - whilst studying for an MBA and consulting at Universal Music. Managed the transition from offline to digital. Yin to my MBA yang. Also wrote, recorded and co-produced the AGK album 'The Liking of Things', released 2005.
Managed the London office of Advance PLC, reporting directly to the CEO and Board. Led our new business team in winning new clients and growing client accounts.
Co-founded boutique new media agency. Led the sales effort, developing strong client relationships and a high percentage of repeat business. Grew the business over 3 years and led the negotiation with potential buyers, resulting in the successful sale of the company.
Joined Agency.com as a Web Experience Producer when it was a small startup called Online Magic. It was one of the first full-service interactive agencies, back when we thought Web was the new TV. I did a bit of everything project management and account management.