Pedro J Romero

EFL es una pequeña, y por tanto altamente flexible, plataforma logística. Nuestro objetivo es despreocupar a nuestros clientes de las labores de recepción, almacenamiento y distribución de su producto. Somos su almacén. Nuestra mayor potencia es la capacidad de integración plena con el software de gestión de nuestros clientes, en tiempo real, gracias a que el software es producción propia. El cliente está informado en su propio sistema de gestión de la cantidad de producto de la que dispone, estado de distribución de sus pedidos, control de calidad de producto recibido, devoluciones, etc...

After be part of the great team that won the Startup Weekend Edition of 2011 (http://murcia.startupweekend.org/2011/11/20/proyectos-finalistas/), I've been convinced about the need of a couponing platform with segmentation capabilities, and I started Doioy project (http://www.doioy.com). I used the lean startup development model for this project, and I managed to bring together an amazing group of 6 great professionals, with skills in design, marketing, financial, etc... Another nice group of people help us in the commercialization of the product, and a lot of first class local companies trust in the platform and help us publishing great offers in it. It was an exciting experience which lasted one and a half year, but finally the need of funds that never came and a lower than expected speed of platform adoption, make us taking the decision to pause the project for some years.

I'm the CEO and CTO at this software development company. We can divide our activity into two main areas: - Our web based ERP. With a backend database of about 700 tables and a lot of PHP files, we cover almost all the business area of any sector needs (accounting, CRM, sales, provisioning, production planning, time and resources tracking, etc...) - Customized software platforms for arbitrary usages, mainly but not limited to in the M2M world. We have a R&D department that has been started five years ago with CDTI funds. Our MAIN activity for next years in this department is to build 'Phocus', a new platform for automate software development, based on DDD paradigm and using the FOSS philosophy. If you're a software developer stay tuned: it will interest you, for sure.