Peiyi L

Responsible for working on the App and Play Store presences of apps, identifying areas for improvement and communicating results to our clients. Driving forward individual ASO client projects while devising methods and strategies to ensure that future projects are a success. What I do day to day: - Manage several client accounts, driving ASO projects forward and ensuring overall success - Increase organic downloads by conducting keyword optimization and conversion rate optimization for the App and Play Store presences of client apps - Manage and train Junior ASO consultants on App Store Optimization. - Hold workshops and train up external client teams on ASO onsite and offsite in the US and Europe - Brief designers and translators on creative experiments as well as the localization of app store assets - Devise new methods and strategies for ASO to make our client projects a success and give the a competitive edge - Produce relevant content and data-driven articles for our ASO knowledge base and the ASO Stack publication - Support other mobile growth-related activities of the company.