Pete Markey
About
Pete Markey is from London Area, United Kingdom. Pete is currently Chief Communications & Marketing Officer at University of Nottingham. In Pete's previous role as a Marketing Consultant at undefined, Pete worked in London Area, United Kingdom until May 2026. Prior to joining undefined, Pete was a Chief Marketing Officer at Boots UK and held the position of Chief Marketing Officer. Prior to that, Pete was a Chief Marketing Officer at TSB Bank, based in London, United Kingdom from Oct 2018 to Jan 2021. Pete started working as Marketing Director at TSB Bank in London Area, United Kingdom in Jun 2017. From May 2016 to May 2017, Pete was Brand Communications & Marketing Director at Aviva, based in London Area, United Kingdom. Prior to that, Pete was a Chief Marketing Officer at Post Office Ltd, based in London, United Kingdom from May 2014 to Apr 2016. Pete started working as Chief Marketing Officer at RSA in London, United Kingdom in May 2011.
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Pete Markey's current jobs
* Leading communications, brand, marketing and fundraising for a QS World Top 100 university and Russell Group institution with campuses in the UK, China and Malaysia * Responsible for generating over £450m annual income with a team of over 280 across three international campuses
Pete Markey's past jobs
* Marketing Director for Sweet Spot developing and launching a new male skincare brand with celebrities Ben Shephard & Joel Dommett * Growth Director for Fusion Unlimited, a leading performance media and content agency with clients in the beauty, wellness, gaming, transport, holiday and education sectors * Supporting the strategy, development and deployment of the new AI tool Boldstream for the agency Boldspace as part of their "CMO All Stars" initiative * Strategy projects for GenM, Herdiify and The Society of Motor Manufacturers and Traders (SMMT) * Advisory Board member for Think Ahead Growth * Mentor for The Marketing Society & The Marketing Academy * Part of the prestigious Illuminari
* Drove a record 17 quarters of consecutive market share growth * Transformed Advantage Card growing customer base from 14m to 17m improving customer profitability to record high * Launched and managed Boots Media Group (BMG) a retail media agency growing this to deliver a 7 fold increase in profit over 4 years * Implemented Adobe marketing cloud helping to drive >30% improvement in ROI from CRM * Drove double digit step change in sales and ROI and multi million pound cost saving by insourcing performance media, social and content and key creative projects * Delivered >£2.50 ROI from 2021, 2022, 2023, 2024 & 2025 summer campaigns * Delivered >£4 ROI for Christmas campaigns in 2021, 2022, 2023 and 2024 helping deliver biggest ever Black Fridays in the brand's history * Launched biggest ever health & spring campaigns 2024 and 2025 driving over £2.50 ROI * Launched Love Island partnership driving >50% revenue increase * Winner retail category at Drum Awards 2023 & 2024 for Christmas campaigns * Winner Thinkbox Awards 2023 "Best Ongoing Use of TV" * Winner Gold Long Term media strategy at Media Week Awards 2023 * Winner CIM Marketing Team Of The Year 2023 * Winner Marketing Week Marketer Of The Year 2023 * Winner Campaign's "40 Over 40" 2022 * Winner World Branding Awards Brand Of The Year 2023 & 2024 * Honorary Doctorate in Business from Solent University 2024 * Exec Sponsor Pride BRG * Co Exec Sponsor Macmillan partnership * Winner Corporate Ally Rainbow Honours Awards 2022 * Winner FFInc Awards Best Ally 2025 * Top 10 Corporate Ally Pride Power List 2021, 2022, 2023, 2024 & 2025 * Top 50 OUTstanding Ally Exec 2021, 2022, 2023 & 2024 * Marketing Week Top 100 Most Effective Marketing Leaders 2021, 2022, 2023 & 2024 * One of Campaign’s Top 10 Marketers 2021, 2022, 2023 & 2024 * "Hall of Fame" Campaign Power 100 2021, 2022, 2023 & 2024 * Front Foot Network Chair 2023-2026 * ISBA President 2024-2026 * Mentor Marketing Academy & SOM’s Mentoring Gen Z
* Responsible for all of TSB's marketing and digital sales activity including brand, analytics, research, effectiveness, strategy, social media and marketing communications managing a team of over 100 across multiple sites * ISBA Vice President from 2019 * Highly Commended for Best Use of Insight for TSB partnership with Guardian Labs at Newsworks UK Awards 2018 * Winner Campaign Media Award 2019 for banks & financial services category for partnership with Guardian Labs * Winner Best Strategy for Stories of Local Pride at Local Media Works Awards 2019 * Winner Best Omnimedia Campaign In Newsworks Awards 2019 for Stories of Local Pride * Winner Diversity Champion at the European Diversity Awards 2019 * Highly Commended Corporate Ally at Rainbow Honours Awards 2019 * Highly Commended for Marketing Team of the Year at Marketing Week Masters Awards 2019 * Winner Customer Service award for Fraud Refund Guarantee at the FS Forum Product & Service Innovation Awards 2020 * Winner Most Effective New Product, Service or Innovation for Fraud Refund Guarantee at the FS Forum 2020 Marketing Effectiveness Awards * Helped to make TSB a recognised “Superbrand” for 3 years in a row * Executive sponsor for LGBT at TSB * Helped to make TSB a Top 10 LGBT network at the British LGBT Awards 2020 * Top 10 Corporate Ally in the Pride Power List 2020 * Top 20 Senior Executive in Global Diversity list 2020 * Marketing Week Top 100 Most Effective Marketing Leaders 2018, 2019 & 2020 * Campaign Magazine Top 10 Trailblazer 2020 * Made Oystercatchers CMO Fellow 2018 * Top 50 OUTstanding Ally Executive 2018, 2019 & 2020 * Raised over £30k through The Marketing Academy does Comic Relief project in 2020 * Campaign Magazine Power 100 & Hall of Fame 2018, 2019 & 2020 * Member FS Forum Advisory Board, ISBA Council & Marketing Group of Great Britain (MGGB) * Chartered Institute of Marketing and Marketing Society Fellow * Mentor for the Marketing Academy, OUTstanding and Solent University
* Responsible for delivering TSB's marketing communications activities across the full product suite * Responsible for team of over 30 across multiple locations * Executive Sponsor for LGBT at TSB * Top 10 Corporate Straight Ally 2018 LGBT Awards * Winner Marketing Academy 'Mentor Award' 2018 * Part of the 2018 Data IQ 100 * Part of the Hall of Fame in the 2018 Campaign Magazine Power 100 * Helped to make TSB a recognised Superbrand for the first time in 2018 * Helped to get brand health metrics to their highest ever levels * Member Financial Services Forum Advisory Board, ISBA Council & Marketing Group of Great Britain (MGGB) * Chartered Institute of Marketing and Marketing Society Fellow * Mentor for the Marketing Academy & OUTstanding * Leading industry commentator and speaker with one of the top 1% most viewed profiles on Linked In and over 10k Twitter followers
* Responsible for planning and marketing comms, brand and sponsorship activity across Aviva's product range * Responsible for managing Aviva's multi million pound brand, marketing, sponsorship and CSR budget and a team of 150+ across 4 locations * Part of the UK Digital Executive Leadership team * Winner Pink News “Business Equality” Award for rainbow laces campaign with Stonewall 2017 * Winner of industry "Achievement Award" at Insurance Marketing & PR Awards 2016 * Winner FS Forum 'Integrated Consumer Campaign' 2016 * Winner DMA Gold Award Financial Services 2016 * Winner British Insurance Awards 'Brand Management' Award 2016 * Winner UK Sponsorship Awards "Charity & Community Engagement" 2017 * Winner Business Charity Awards 2017 'CSR Team of the year' * Winner Business Charity Awards 2017 "Best Charity Partnership" * Winner The Drum Search Awards 2017 "Best use of technology in a search campaign" * Winner FS Forum Best CSR Award for the Aviva Community Fund 2017 * Winner Marketing Academy 'Mentor Award' 2017 * Helped restore brand health to its highest levels in over 4 years * Helped shift brand media mix towards a 50/50 split between traditional media & social/content * Successfully relaunched the Aviva Community Fund delivering a record 5m votes in 2016 * Co sponsor of Aviva Pride * Named one of Campaign Magazine's prestigious Power 100 "Hall of Fame" marketing leaders 2017 * Named one of the 2017 Data IQ top 100 leaders in data and marketing * Named one of Hot Topics Top 50 CMO's in financial services 2017 * Helped to make Aviva a recognised Superbrand in 2017 * Member Marketing Society Board, Financial Services Forum Advisory Board, ISBA Council & Marketing Group of Great Britain (MGGB) * Chartered Institute of Marketing and Marketing Society Fellow * Mentor for the Marketing Academy & OUTstanding * Leading industry commentator and speaker with one of the top 1% most viewed profiles on Linked In and over 10k Twitter followers
* Responsible for marketing, brand and customer experience in an organisation with the largest retail network in the UK, with 11,500 branches, visited weekly by 17m customers * £40m annual budget and team of 50 people * Part of Post Office Commercial Leadership Team * Responsible for multi million pound retail, lottery & photo booths P&L * "We're Changing" campaign delivered double digit improvement to brand metrics and an ROI of £3 for every £1 spent (highest ROI on a campaign for over 5 years). Ad Association "Campaign of the week" and a Campaign Magazine Top 5 press ad of 2014 * Delivered over 40% online revenue growth in 2014 and again in 2015 * Winner FS Forum Marketer of the Year 2014 * One of Linked In's Top 10 Most Socially Engaged Marketers 2014 * Delivered first integrated Post Office Christmas campaign in 2014. Campaign and Drum magazine "Ad of the day", voted Drum Magazine's 3rd most engaging Christmas advert (after John Lewis & Harvey Nichols) with over 1.5m online views to date, driving 5% revenue uplift and step change improvement to brand metrics * Made Post Office a recognised "Superbrand" for the first time in 2014 and again in 2015 * Drum Magazine's CMO of the Year 2014 * Part of Marketing Magazine "Power 100" 2014 and 2015 * Successfully launched sub brand, Post Office Money, 2015 and travel campaign with ROI of £2.70 for every pound spent * Part of Marketing Week "Vision 100" 2015 * Part of the Data IQ "Big Data 100" 2015 & 2016 * Winner CIM Excellence Awards Marketing Team of Year 2015 * Delivered first ever Post Office digital "concept stores" in 2015 * Inducted into Marketing Magazine inaugural Power 100 Hall of Fame 2015 * FS Forum Top Ten in Marketing Leaders List 2015 * Christmas Advert 2015 voted Drum Ad of the day and one of Ad Forum's Best Christmas Ads driving ROI of £1.32 for every £ spent * Named one of Hot Topics "100 marketing leaders driving retail innovation" 2016 * Awarded prestigious Linked In "Power Profile" award 2016
* Responsible for marketing & brand across RSA, a global insurer with 20m customers * Owner of Marketing COE across RSA delivering over £5m value and "Highly Commended" for "Marketing Leadership" in Marketing Society Awards 2013 * Made RSA a recognised 'Superbrand' for 2 years running helping increase brand value to over £2bn in 2013 * Delivered RSA's global brand and social media strategies in 2013 * Member of RSA's Russian board (In Touch) * Completed the highly prestigious inaugural Marketing Academy Fellowship programme 2013-14 * Member Marketing Society Board, Financial Services Forum Advisory Board, ISBA Council & Marketing Group of Great Britain (MGGB) * Leading industry commentator and speaker with one of the top 1% most viewed profiles on Linked In and over 10k Twitter followers * Chair of Judges Marketing Society Awards 2012, 2013 & 2014 and Chair of Judges IPA Gold Awards 2013 * A Top 4 marketer in financial services in Marketing Magazine's Power 100 in 2013 * Completed RSA's prestigious Executive Development Programme (EDP) 2012 * Winner Marketing Week Engage Awards Financial Category 2012 * Winner Arqiva Radio Awards Most Effective Campaign 2012 * Named one of Campaign Magazine's Top Ten Marketing Directors of 2011 * Delivered 60% increase in brand trust, 40% increase in brand consideration and 11% increase in leads despite 18% less spend in 2011 * Winner DMA Gold Awards for MORE TH>N Freeman in Financial Services & DRTV/Radio categories 2011 * Winner MI Awards Marketing Director of the Year 2011 * Winner Campaign Big Gold Award - Best Film Campaign for MORE TH>N Freeman 2011 * Winner Campaign Big Silver Award - Best Film, Financial, Corporate & Utilities for MORE TH>N Freeman 2011 * Winner Data Strategy Awards Best Use of Data for FS Product 2011 * Winner DRUM Marketing Awards Marketer of the Year 2011 * Winner DRUM Marketing Awards Best Customer Loyalty Strategy 2011 * Winner DRUM Marketing Awards Large Client Company of the Year 2011
* Delivered >10% consistent year on year growth whilst reducing CPS by >5% * Increased spontaneous brand awareness to its highest ever level in the brand’s history * Made MORE TH>N a Super Brand 'Brand to watch' 2008 * Winner Marketing Society Marketer of the Year 2009 * MBA with Distinction from Ashridge Business School 2009 * Winner Financial Services Forum Awards Best Contribution to Marketing Learning 2009 * Winner Financial Services Forum Awards Most Effective Customer Loyalty & Retention 2009 * Delivered upper quartile Gallup Q12 employee engagement scores
* Responsible for MORE TH>N brand and all above and below the line channels * Delivered >20% year on year sales growth and reduced CPS by 20% * Increased spontaneous brand awareness by over 30% * Winner of Precision Marketing Direct Brand of the Year 2007
* Development and delivery of annual brand and acquisition strategy * 37% increase in response through campaign optimisation * 27% increase in overall brand awareness with limited budget
* Re-engineered marketing effectiveness framework and approach to direct marketing * Delivered a real step change to marketing with 20% sales growth and 10% CPS reduction in 12 months
* Delivery of targeted, effective, direct marketing programmes delivering average response rates of >10% at below target CPS