Peter Davison

We are a boutique marketing agency focused on content and social media strategy, we love good coffee & a great story. Welcome to what is The PJD Agency! ● Providing marketing, social media, public relations, and communications services to a variety of business clients ● Built and nurtured key working relationships with clients to understand needs and develop customized strategies ● Managed vendor and graphic designers in the development and execution of social media paid campaigns ● Consulted leadership teams on public relations strategies and agency selection for multi-media services Key Achievements: ✔ Oversaw the marketing of Retellable’s new book launch and helped the book achieve #6 in Amazon book ranking for its category by gaining 500,000+ social media views through a Thunderclap campaign, facilitating a book launch event with NUMI Tea, and achieving a 60% open rate during a 4,000+ email list re-engagement campaign ✔ Achieved 50,000+ Twitter impressions and signed up 15 new companies for Miigle by enhancing their social media program and overseeing their digital coverage of the UN Social Good Summit and WEAR 2016 in Toronto. Initiated discussion around the value of circular economy with brands including LuluLemon, H&M, Canadian Tire and Value Village. ✔ Secured various earned media coverage for StrikeTec Wearables brand activation (in partnership with Rebok) including a feature story in Sports Illustrated’s The Cauldron and interviews with CTV and CBC during the UFC Fan Village/UFC Fight Night in Ottawa. ✔ Devised I Can Go Without’s communication strategy for the Cause Marketing Forum and secured C-Level meetings with 20 major brands including Coca-Cola, TOMS, Manulife, Tangerine Bank, MSL Group, and Edelman ✔ Represented BigVu Teleprompter & Video Platform at Social Media Marketing World in San Diego and secured 30 new business opportunities by facilitating various demonstrations and executing a brand awareness strategy