Phil Primato
About
Phil Primato is from 美国 北卡罗来纳州 羅利. Phil works in the following industries: "市场营销与广告", "体育", "酒店", "纺织", and "电器/电子制造". Phil is currently Vice President of Retail at LEDVANCE, located in Wilmington, Massachusetts, United States. In Phil's previous role as a Director of Retail at Cree Lighting, Phil worked in Raleigh-Durham, North Carolina Area until Aug 2021. Prior to joining Cree Lighting, Phil was a Senior Manager, Consumer Retail at Cree Lighting and held the position of Senior Manager, Consumer Retail at Raleigh-Durham, North Carolina Area. Prior to that, Phil was a Senior Manager, Channel Marketing - Consumer at Cree Lighting, based in Raleigh-Durham, North Carolina Area from May 2016 to Apr 2018. Phil started working as Channel Marketing Manager - Consumer at Cree Lighting in Raleigh-Durham, North Carolina Area in Apr 2015. From Mar 2013 to Apr 2015, Phil was Product Marketing Manager - Consumer at Cree Lighting, based in Raleigh-Durham, North Carolina Area. Prior to that, Phil was a Marketing Communications Specialist at Eaton Corporation, based in Raleigh-Durham, North Carolina Area from Jul 2011 to Mar 2013. Phil started working as Marketing Consultant at Skyline Exhibits & Events - The Holt Group in Raleigh-Durham, North Carolina Area in Apr 2010.
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Phil Primato's current jobs
Phil Primato's past jobs
Lead the consumer retail division for Cree Lighting consumer LED bulbs, downlights and smart home products available at The Home Depot, Lowe’s, Amazon, Walmart, Best Buy, Wayfair and other Ecommerce channels. Responsible for the development and implementation of sales and marketing strategies to profitably grow market share. Work collaboratively with product management team to conceive and develop new products. Lead the go-to-market operations to execute product launches. Manage P&L, inventory and sales forecasts. Lead and organize product line reviews and pursue new business opportunities.
Led the consumer lighting sales, channel and product marketing team in developing and executing revenue generating joint marketing and merchandising programs with our online and brick and mortar retail partners, including The Home Depot and Amazon, for Cree's industry-leading LED consumer lighting products. Responsible for new channel development, both online and brick and mortar, as well as supporting B2B commercial opportunities for lamps, bulbs and fixtures.
Led the channel marketing consumer team. Designed, developed and executed revenue generating joint marketing programs with The Home Depot and Amazon for Cree's industry-leading LED consumer light bulbs. Coordinated in-store and online promotions, merchandising & advertising. Assisted in developing marketing campaigns, social media activity and other marketing ventures to build brand equity and advocacy.
Designed, developed and executed revenue generating joint marketing programs with The Home Depot and Amazon for Cree's industry-leading LED consumer light bulbs. Coordinated in-store and online promotions, merchandising & advertising. Assisted in developing marketing campaigns, social media activity and other marketing ventures to build brand equity and advocacy.
Executed all go-to-market launch activities for Cree's industry-leading LED consumer light bulbs at The Home Depot. Responsible for introducing dozens of new products, including developing product packaging, marketing communications, data management and all product enrichment activities.
Responsible for development and implementation of marketing communications and execution of product marketing ventures for Eaton's electrical sector, focusing on the power quality portfolio of industry-leading power management solutions including UPSs, software and virtualization platforms. Strategic execution of product launches with a focus on elevating products and the brand within the industry and various sales channels.
Developed sales and marketing initiatives to improve market share and generate revenue for an event marketing firm. Managed all phases of the sales cycle, focusing on B2B sales of companies with annual revenue greater than $1 million. Worked collaboratively on marketing and networking events and strategies. Managed company website, social media platforms and email marketing outreach.
Conceived, developed, and launched market strategies and sales initiatives to improve market share and revitalize AstroTurf brand with colleges, universities, high schools, parks and recreation departments, and professional athletic teams. Managed all marketing communications functions, including public relations, advertising, event / trade show planning, social networking, blogging, website links, along with direct and email marketing campaigns. Worked collaboratively with CEO and outside public relations firm on brand relaunch and continual revitalizing initiatives. Led, coached and developed team of 3 associates responsible for growing and improving market presence.
Creatively marketed turf product lines to national distributors and regional consumers. Efficiently followed-up on internal leads and inquiries directed through distributor sources. Coordinated and participated in trade shows and industry events to promote brand awareness and improve overall company visibility. Assisted with overall company marketing and advertising objectives, including website management, email marketing deployment and development of marketing collateral.
Assisted the Vice President of Database Marketing and Marketing Coordinators with marketing initiatives. Organized, constructed and distributed all database marketing reports and queries.