Philip Taylor

Leading global brand at Chubb, Philip immerses all stakeholders in the strategic imperative and value of brand throughout the value chain. Collaborating with business partners and key internal stakeholders and influencers to provide trailblazing global initiatives and expertise that fuels growth for the Chubb brand portfolio, with a specific focus on client centricity and innovation. Philip is responsible for all aspects of the Chubb brand globally, providing governance of regional, local, subsidiary marketing and communications assets to ensure alignment with global brand standards and bar raising creative effectiveness. Key focus areas: Operate as the single-threaded owner of the Chubb brand globally, including the Global Brand and Creative Center of Excellence. Defining and owning the 10-year strategic vision and annual operating plans and budgets, in close collaboration with regional hubs, providing relevant tools and information to further cascade to local markets. Delivering Chubb’s “red-thread”; bringing Chubb brands to life in market through commercial and consumer insights, brand and creative expertise, connecting the brands, portfolios, consumer and regions. Drive branding thought leadership - telling the story of Chubb’s products and services – throughout the global organization rooted in strategic corporate objectives. Provide leadership and guidance to define Global Creative Content , Awareness campaigns and major event / sponsorships activations, aligning with brand guidelines globally and delivers on brand strategy and objectives by region. Oversee the brand and creative agency roster, including freelance community, ensuring marketing and communications assets adhere to proper brand guidelines, tonality, and strategy. Manage (in consultation with Corporate Comms, Legal Corporate Affairs) the company’s intellectual property portfolio globally, including the registration, maintenance and defense of trademarks and names.