Pieter Jan Priem
About
Pieter Jan Priem is from Ghent Metropolitan Area. Pieter-Jan works in the following industries: "Publishing", "Marketing & Advertising", "Pharmaceuticals", "Electrical & Electronic Manufacturing", and "Online Media". Pieter-Jan is currently International Digital Manager at Sylphar nv. In Pieter-Jan's previous role as a Account Manager at Wax Interactive, Pieter-Jan worked in until Jan 2019. Prior to joining Wax Interactive, Pieter-Jan was a Account Manager at Roularta Media Group and held the position of Account Manager. Prior to that, Pieter-Jan was a Account Manager at Viewtube NV from Oct 2010 to May 2011. Pieter-Jan started working as Internship Marketing at Televic in Mar 2010.
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Pieter Jan Priem's current jobs
Responsible for the digital marketing team of Sylphar’s leading OTC brands Remescar (Instant Corrective Skincare, www.remescar.com) & iWhite (Instant Teeth Whitening, www.iwhiteinstant.com). -Global digital strategy definition, roll-out & KPI tracking -E-commerce (D2C) strategy & integration in our key markets (Spain, Italy, Germany, Belgium & The Netherlands), operational management (customer service, fulfillment,...), campaign- & promotional planning, growth marketing projects to launch & scale the e-commerce business, CRO, loyalty building,… -Content strategy, content creation coordination & KPI follow-up of multi-channel advertising campaigns through social media, programmatic advertising, Google advertising, influencer marketing, native advertising, SEO, UGC (user-generated-content),... -Translation of the brand identities to all digital channels (social media, brand- and e-commerce websites, marketplaces,...). -Conceptualization and roll-out of the new global brand- and e-commerce websites www.remescar.com, www.iwhiteinstant.com & www.remmunity-skin.com, and the corporate website www.sylphar.com. Reporting to the CMO.
Pieter Jan Priem's past jobs
"From Storytelling to Performance Marketing" Each brand or company has a story to tell to its customers or users. At Wax, our passion is to think about stories and to create digital strategies that sell. Wax delivers your story, in the right way and to the right people. Accounts: Panasonic, Unilin, Pizza Hut, Gamma, Nestlé (Herta, Maggi, Hépar & Felix), Eleven Sports, Elvea, Savencia (I Love Cheese, Chavroux, Chaumes, Caprice de Dieux, Passendale, St Môret), Werther's Original, Lima Bio Food, Pernod Ricard (Jameson, Beefeater, G.H. Mumm & Jacob's Creek), P. Bruggeman Distillers, Fost Plus, Pierre Fabre (Eau Thermale Avène), Napoleon Games, Magimix, Attentia,... www.wax.be
After being responsible for our regional recruitment solutions for medium- and big sized companies, I became responsible for presenting our national recruitment solutions to the leading companies in the sector of ICT. We provide a fully 360-degree approach (print, online, mobile, events) offering a customer tailored solution for each recruitment- or employer branding campaign, through the media of Data News, Knack, Trends, etc., It was my job to extend the existing customer relationships and to generate new business, by looking for new solutions/opportunities within the Group.
Viewtube© is a patented, rotating display case, that brings continuous action and innovation. It highlights its exhibited products through its simple, but exclusive design. The Viewtube is designed to be used for instore-, outdoor- and event marketing. I was responsible for several national and international accounts.
-Analysis of the European healthcare communications market. -Evaluation of the partnerships. -Analysis and improvement of the competitive strategy. -Development of a direct marketing tool.