Piyush Singhal MBA
About
Piyush Singhal MBA is from Greater New York City Area- 30 Rockefeller Plaza. Piyush works in the following industries: "Computer Software", "Wine & Spirits", "Luxury Goods & Jewelry", "Information Technology & Services", "Financial Services", and "Entertainment". Piyush is currently Director- Data Operations & Engineering at NBCUniversal Media, LLC, located in Greater New York City Area- 30 Rockefeller Plaza. In Piyush's previous role as a Global Digital Transformation - Data Operations & Engineering at Tiffany & Co., Piyush worked in Parsippany, NJ until Jun 2019. Prior to joining Tiffany & Co., Piyush was a Head-Data & Digital at Pernod Ricard and held the position of Head-Data & Digital at Greater New York City Area-250 Park Ave. Prior to that, Piyush was a End to End Program Manager- CRM & Data at American Express, based in NYC-World Financial Center from Mar 2010 to Aug 2013. Piyush started working as IT Project Manager at TimeLink in NY-Purchase in Jan 2008. From Jan 2005 to Jan 2007, Piyush was Software Engineer (Programmer Analyst) at Infosys Technologies Ltd. Prior to that, Piyush was a Technical Analyst at Writer's Solution Ltd from Jan 2004 to Jan 2005.
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Piyush Singhal MBA's current jobs
Piyush is Technology Head/Director leading data operations, engineering and strategy for 42+ NBC, Telemundo stations and reports directly into the CIO. Portfolio comprise of the complete technical stack across Digital & Linear channels for complete Data solutions, Pre-Sales (Salesforce, Media Sales) & Post Sales Systems (SAP, Traffic, Scheduling). Managing large cross functional groups to strategize and implement data architecture, governance, enablement and analytics. Partnered with Enterprise Architects, Digital Team, Product Management, Engineering and Operations to design effective solutions. Key member of the CIO’s Executive team.
Piyush Singhal MBA's past jobs
Provided leadership, strategic direction and Digital technology stack delivery targeted to >10K users across NA, EMEA and Asia. Scope included Data solutions, Engineering , Offshore Management, Tech Ops, Production Support, Service Excellence and Client-Facing Platform with spend of up to $100M.
o Directed overall digital transformation of multi-million dollar initiative working together with marketing stakeholders. It comprised of >6 work streams and >12 teams in 5 countries managing diverse complex programs. o Specialized in strategizing and deliver critical end to end Digital, Data & CRM programs improving critical processes. Architected the complete data and digital ecosystem encompassing SFSC, Websites, Apps, SFMC, Social Media Management, DMP, DSP, Data Lake & Marketing Analytics. o Championed the architecture, design and execution of the overall DTC model comprising of implementing POS, eCommerce, Consumer DB, websites incorporating SEO-GTM, CMS, payments and shipment gateways bringing additional revenue of >500K/year. o Managed implementation of all new marketing campaigns/programs insights, segmentation, data flows-mapping understanding GDPR needs, and the execution exceeding Business expectations to capture 5MM+ consumers. o Led custom built application development & data analytics delivery for smart devices (iPad, iPhone etc.) on Salesforce platform offered to 1200+ marketing and sales users spread across USA o Championed the overall digital API culture building APIs between multiple systems using REST API with Json, MuleSoft and reporting tool using AWS.
o Managed portfolio working with American Express using Clarity PPM in range of $5-10MM comprising of 150 resources including managers, developers, programmers, analysts and network specialists. o Specialized in leading strategic end to end Salesforce development, marketing data automation using Marketo. Implemented across complete financial services lifecycle including business solutions, payments, rewards program. o Delivered CRM solution which constituted 1.5% of total sales call volume but accounted for 20% card conversions. Launched concurrently 3 large size (AxPI Top 100) & several medium size projects. o Delivered Mobile Application with total project budget of 3 MM+ (IOS, Android) to an initial 200,000 American Express Card Members. Developed Buy vs. Build assessment to look for functionalities that can be outsourced. o Directed global technology teams to develop mobile application with API backend integrations and OCR capabilities for 2 MM users. o Develop a Business strategy working directly with Business sponsors to exceed the goals 2-5 times around the prospect conversion campaigns, leading to multi-fold increase in revenue generation & customer satisfaction.
o Led comprehensive end to end application-data delivery management. Created business and systems strategy for new product development serving human resource payroll management, payment & ERP implementation function. o Managed and delivered projects in range of $4MM on client site that includes large clients such as Commonwealth of Pennsylvania, State of Alaska, Daimler AG, Stanford University Medical Center and Greenville County.
Multiple Job titles- consulting for different clients Performed technical project management, application development, and business intelligence efforts for prestigious client such as (CSC, Delphi, Fannie Mae, IPInfusion) leading a team of 12 and following SDLC methodologies.