Praseetha Nair
About
Praseetha Nair is from Frisco, Texas, United States. Praseetha works in the following industries: "Information Technology and Services". Praseetha is currently Co-Founder and CEO at Cami.AI, located in Dallas, Texas, United States. In Praseetha's previous role as a Strategy Leader at SMITH, Praseetha worked in Dallas/Fort Worth Area until Aug 2020. Prior to joining SMITH, Praseetha was a Product Manager at SapientRazorfish and held the position of Product Manager at Dallas/Fort Worth Area. Prior to that, Praseetha was a Associate Product Manager , SapientRazorfish at SapientRazorfish, based in Dallas/Fort Worth Area from May 2016 to May 2017. Praseetha started working as Business Analyst at Razorfish Technology Platform Services at Razorfish in Dallas/Fort Worth Area in May 2014. From May 2014 to Jul 2014, Praseetha was Consultant, Business Analyst at Crown Partners, based in Dallas. Prior to that, Praseetha was a MBA Graduate, Marketing & Brand Management at University of Texas at Dallas from Aug 2012 to May 2014. Praseetha started working as Product Strategist - Part Time at Newt Global in Dallas/Fort Worth Area in Jul 2013.
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Praseetha Nair's current jobs
Cami aims to help companies build and maintain revenue by creating scalable customer love. Cami's creators believe that machine learning can help bridge the gaps between the stakeholders in the customer success ecosystem. Effective communication and coaching based on real patterns can drive ARR growth from happy customers.
Praseetha Nair's past jobs
As a senior strategist at SMITH, Praseetha led digital transformation for Fortune 1000 companies across multiple industries. She brought her product management, business strategy and technology skills to drive transformation efforts for clients using eCommerce and Marketing platforms such as Adobe, hybris and others .
As a Product Manager , I led product business requirements on Digital marketing and commerce initiatives for clients engaged by SapientRazorfish. Recent work include: 1. Omni channel reorganization for one of the biggest group retirement and benefits provider in Canada. 2. Lead Analytic requirements gathering and implementation across 32 scrum teams for a major retailer in Dallas
- Responsible for facilitating and gathering requirements on a digital commerce project on-boarding new products for a multinational software corporation. - Coordinating with creative and information architecture teams in defining world class omni channel solutions. - Gap Analysis of requirements against platform capabilities - Agile Methodology
Responsible for facilitating and gathering requirements on a digital commerce project for a global pharmaceutical company. Creating and detailing stories as part of the SCRUM team, liaising between client stakeholders and a distributed e-commerce development team. Gap Analysis of requirements against platform capabilities. Coordinating with creative and information architecture teams in defining world class omni channel solutions. Tools: hybris, JIRA, Axure, Confluence
GPA 3.94 / 4 - Member of American Marketing Association, Entrepreneurship Club - Relevant Courses: Marketing Management, Advertising & Promotional Strategy, New Product Development, Organizational Behavior, Quantitative Methods in Business Decision Making, Business Economics, Strategic management, Corporate Finance, Spreadsheet Modeling, Digital Interactive Marketing, Operations Management, Pricing, Business Intelligence and Analysis, Brand Management, Purchasing Contract and Negotiation
As the product strategy consultant for a fleet management product myresponsibilities include • Perform internal and external analysis of the product, competition and other factors to come up with the market positioning • SWOT analysis for the new product developed • Creating pricing strategy and matrix • Financial modeling to determine marketing spend and the corresponding ROI
Moofwd is a company focused on developing mobile based e-commerce platforms. Responsibilities included: • Converting Information architecture into functional design working with all stakeholders. • Facilitating usability testing of pages to optimize customer flows. • Involved in developing high level stakeholder needs into detailed functional requirements. • Create story board for multiple high level requirements and facilitate decision making. • Working as part of the sprint team to develop and manage stories. • Integrating with the technical team and supporting tweaking of functional requirements, working with the product team.