Pratibha (Pat)
About
Pratibha (Pat) is from Los Angeles Metropolitan Area. Pratibha is currently Founder & CEO at Refract, located in Los Angeles County, California, United States. Pratibha also works as Founder & CEO at Refract, a job Pratibha has held since Aug 2015. In Pratibha's previous role as a Head, Marketing Intelligence at Fiserv, Pratibha worked in until Aug 2014. Prior to joining Fiserv, Pratibha was a Senior Research Analyst at Gartner and held the position of Senior Research Analyst. Prior to that, Pratibha was a Research Analyst at Gartner from Feb 2008 to Oct 2008. Pratibha started working as Research Executive at NTT DATA Americas in Apr 2007. From Jul 2006 to Nov 2006, Pratibha was Analyst at Gerson Lehrman Group. Prior to that, Pratibha was a Research Executive at Commonwealth Human Rights Initiative from Oct 2005 to Jun 2006.
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Pratibha (Pat)'s current jobs
Refract is an AI powered Enterprise Intelligence provider. We specialize in digitalizing research to empower business growth by integrating strategy, sales, and marketing functions. Our focus is on providing innovative AI-driven platforms for gathering market intelligence, transforming this data into actionable insights for business success. We offer products like ProTrail™ for sales intelligence, ChatterPe™ for consumer insights, and ReportStore999™ for efficient industry research. Our services also include transformative data analytics and business transformation services to help clients navigate market challenges and new opportunities.
Refract is an AI powered Enterprise Intelligence provider. We specialize in digitalizing research to empower business growth by integrating strategy, sales, and marketing functions.
Pratibha (Pat)'s past jobs
Lead Marketing Research operations for business development and strategy formulation.
Have worked on more than 100 individual projects pertaining to areas of IT implementation & strategies. In addition, I have been responsible for handling another 200 projects with diverse set of team members. I have been managing work from more than 150 analysts. Briefly, my work revolves around; In-depth market studies, company analysis & competitive assessment in IT domain
Conducting secondary research in Technology domain across industries and countries
• As member of the ‘Global Sales Enablement (GSE) Team’, studied markets and competition for Keane, a leading IT service provider • Facilitated technology sales by providing value-add research products o Industry Research: In-depth industry analysis to understand technology buying patterns, adoption trends, drivers, inhibitors and assessing market for emerging technology & technology providers o Partner Assessment: Looking at technology software vendors & assessing their synergies with Keane’s business model o Competitive Research: Studying Keane’s competitors – their strategies, future direction, financials, etc. o Company Research: Preparing company profiles to understand their Business Model, Strategies, SWOT, etc
• Data analysis and lead generation for the Legal & Economic Regulatory Affairs (LERA) Team • Handling strategic and tactical projects.
• Conducting research for preparing information material for the in-house library. • Prepare quarterly editions of CHRI Update, an activity booklet. • Update CHRI Office Manual periodically. • Preparing Director’s reports.