Praveen Shetty
About
Praveen Shetty is from 孟买地区. Praveen works in the following industries: "民航/航空", "信息技术和服务", "娱乐", "外包/离岸外包", "农业", "房地产", "建筑施工", and "化学". Praveen is currently Co-Founder & CEO at Telemonks, located in India. In Praveen's previous role as a Vice President Marketing at Runwal Group, Praveen worked in Mumbai Area, India until Dec 2020. Prior to joining Runwal Group, Praveen was a Vice President at Runwal Group and held the position of Vice President at Mumbai Area, India. Prior to that, Praveen was a Associate Vice President at Shapoorji Pallonji And Company Limited, based in Mumbai from Aug 2012 to Nov 2017. Praveen started working as General Manager- Marketing at Godrej Properties in Mumbai Area, India in May 2011. From Feb 2007 to May 2011, Praveen was Deputy General Manager - Marketing at Kingfisher Airlines, based in Mumbai Area, India. Prior to that, Praveen was a Asst product manager at Tata Chemicals from Sep 2004 to Feb 2007. Praveen started working as sr officer at Godrej Agrovet Limited in Jan 2002.
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Praveen Shetty's current jobs
Praveen Shetty's past jobs
Responsible for marketing strategy, brand communication, product management and Pre-sales function at Runwal group
Role: Spearheading marketing initiatives of the brand with the help of 11 member team by effective planning and implementation of marketing strategies through sub – verticals like Brand communication, Consumer engagement, lead management, Call centre operations, CRM and Digital marketing. HIGHLIGHTS Established brand and design language for all brand communication elements for SPRE Successfully launched 6 new projects and have scheduled to launch another 3 projects in coming months Formulated the marketing strategy for the new affordable housing brand ‘Joyville’ Did national PR launch of the Joyville brand and setup brand manual for future brand communications Set up process and created a touchpoint manual for maintaining brand consistency across all consumer touch points Implemented the re-branding exercise for SD Corp (Division that handles redevelopment project) Implemented and constantly enhanced the CRM systems and call centre operations to improve the overall lead management system, thus leading to better sales productivity. Improved the overall look and feel of all brand communication elements including Print, Radio, Digital, Outdoors and Channel Partner office branding Launched the new look website to enhance the user experience and improve SEO and website ranking Designed and implemented various consumer engagement initiatives across markets and improved brand imagery and brand presence through strategic brand tie-ups and associations Reduced the overall cost on non-fees component of the creative agency by sourcing studio requirements from additional boutique agencies
Role: Spearheaded marketing initiatives for the brand nationally HIGHLIGHTS Successfully launched 7 new projects and have scheduled to launch another 4 projects in coming months Managed and constantly enhanced the CRM systems and call centre operations to improve the overall lead management system, thus leading to better sales productivity. Launched the new look website to enhance the user experience and improve SEO and website ranking Designed and implemented various consumer engagement initiatives across markets and improved brand imagery and brand presence through strategic brand tie-ups and associations Tied up with media agencies as well as media publications for centralised media buying that resulted in over 32% savings in media in year 2011-12 Reduced the overall cost on non-fees component of the creative agency by sourcing studio requirements from additional boutique agencies and internal resources
Strategizing long / short term marketing plans to ensure achievement of organizational objectives. Managing the marketing communication involving designing and implementing an annual marketing calendar while proposing brand communication campaign through conventional advertising, consumer engagement programs and digital marketing. Develop sharp understanding of the consumer and leverage the insights into actions across drivers. Creating brand awareness and drive overall brand health through effective strategies & actions on communication Collating information on brand performance, market presence and brand position vis-à-vis competition in liaison with other functions & consulting agencies. Evaluating new communication media from time to time and effectively adopt the same.
- New Product Development / Improvement in existing range. - Developing value proposition for each Brand. - Interfacing with Advertising / Research / Media agency. - Manage Promotional Events & Activities, Product Launches etc., and develop Product Communication for the same. - Prepare Marketing and media plan for each brand. - Prepare activity Calendar for each region. - Enhance visibility of Brand at market place / Retail outlets and Identify market opportunities. - Responsible for FIBRES (market intelligence for deciding medium and long term strategies) of the SBU
brand management, brand launches, product management, research and consumer engagement
channel sales management,distribution, primary and secondary sales