Prerna Gupta

As a Sr. Marketing Analytics Manager, supported Adobe’s Digital Media Enterprise marketing analytics. Built and managed advanced data analytics functions and products (run-the-business insights, visualizations, dashboards, presentations etc.) including but not limited to campaign email marketing, marketing linear last touch attribution, marketing multi-touch influenced to create new pipeline and influence to close existing pipeline, and deal progression-to-close models. Played a critical role in enabling the stakeholders with the above models to measure the impact of their marketing programs and deliver actionable recommendations to drive critical business decisions. Enabled the Campaign, Demand and Field marketing teams with interactive self-serve dashboards and ad-hoc data analysis that allow optimization and planning of their marketing programs. Partnered closely with the Data Science team to build and enable predictive data models like media mix models, multi-touch campaign attribution models and marketing qualified account-based models. Knowledgeable of the measurement and data stack to enable the stakeholders. Partnered closely across team lines with Marketing Ops, Sales Ops, Sales BDR, Web, Finance Ops, Data Engineering and others to ensure that we are measuring and attributing data accurately despite systemic limitations. Proactively engaged in the Marketo migration to ensure continued measurement accuracy and identifying opportunities to measure the business. Partnered with the business stakeholders and go beyond the role with a sense of grace and a can-do attitude. Stayed proactive when looking at data, performance, and insights of our team's marketing programs. Went above and beyond simple reports to add several layers of insights and recommendations that inform and help the business. Maintained a forward-looking approach to data to quickly find any issues or anomalies that need to be addressed and bring these to the stakeholder team for resolution.