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Rachel Ferdinando

CEO, PepsiCo Foods U.S.
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Email: ****@****.***
LinkedIn: Rachel Ferdinando
Location: Dallas-Fort Worth Metroplex
Current employer: PepsiCo
Current title:
CEO, PepsiCo Foods U.S.
Last updated: 07/08/2026 02:38 AM
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About

Rachel Ferdinando is from Dallas-Fort Worth Metroplex. Rachel is currently CEO, PepsiCo Foods U.S. at PepsiCo, located in Dallas-Fort Worth Metroplex. In Rachel's previous role as a President, PepsiCo Foods Canada at PepsiCo, Rachel worked in Mississauga, Ontario, Canada until Dec 2024. Prior to joining PepsiCo, Rachel was a Senior Vice President and Chief Marketing Officer at PepsiCo and held the position of Senior Vice President and Chief Marketing Officer at Plano, Texas. Prior to that, Rachel was a Senior Vice President Core Brands, Media, Portfolio & Partnerships at PepsiCo, based in Dallas/Fort Worth Area from Mar 2019 to Jul 2022. Rachel started working as Vice President Marketing Core Brands, Media & Digital at PepsiCo in Dallas/Fort Worth Area in Sep 2017. From Sep 2015 to Sep 2017, Rachel was Global Sector Leader Family Care at Kimberly-Clark, based in Dallas, Texas. Prior to that, Rachel was a Vice President & General Manager, Malaysia & Brunei at GSK from Mar 2013 to Sep 2015. Rachel started working as Vice President & Global Business Leader, Digestive Health Category at GSK in Greater New York City Area in Jun 2011.

You can find Rachel Ferdinando's email at finalscout.com. FinalScout is a professional database with business professional profiles and company profiles.

Rachel Ferdinando's current jobs
Company: PepsiCo
Title: CEO, PepsiCo Foods U.S.
Period: Jan 2025 - Present (1 year, 7 months)
Location: Dallas-Fort Worth Metroplex

Responsible for overseeing all aspects of PepsiCo’s nearly $21 billion snack and convenient foods business in the U.S. This includes iconic brands such as Lay’s, Doritos, Cheetos, Tostitos, Ruffles, Fritos, Stacy’s Pita Chips, SunChips, and Quaker Oats.

Rachel Ferdinando's past jobs
Company: PepsiCo
Title: President, PepsiCo Foods Canada
Period: Jul 2022 - Dec 2024 (2 years, 5 months)
Location: Mississauga, Ontario, Canada

Led the Frito Lay Canada and Quaker Canada businesses, with full P&L responsibility and oversight of PFC HR, finance, customer development, field sales, marketing, supply chain, IT, R&D, foodservice and strategy/transformation.

Company: PepsiCo
Title: Senior Vice President and Chief Marketing Officer
Period: Oct 2019 - Jul 2022 (2 years, 9 months)
Location: Plano, Texas

Oversee all marketing initiatives for Frito-Lay North America – a $16 billion division of PepsiCo – including brand marketing, innovation, strategic insights, design and media. Responsible for driving market share, revenue and growth for entire FLNA portfolio, ranging from core global brands like Doritos, Lay’s and Cheetos, to better-for-you offerings such as SunChips and the Simply line, to purpose-driven brands like Stacy’s Pita Chips.

Company: PepsiCo
Title: Senior Vice President Core Brands, Media, Portfolio & Partnerships
Period: Mar 2019 - Jul 2022 (3 years, 4 months)
Location: Dallas/Fort Worth Area

The strategic & commercial business leader responsible for driving market share, revenue and profit growth for the $6 BN+ snack portfolio including three $1bn + Global brands. Portfolio includes brands such as Doritos, Cheetos and Tostitos. Head of Media and Digital for Frito Lay Division of PepsiCo. Lead portfolio team & brand partnerships for Frito Lay US.

Company: PepsiCo
Title: Vice President Marketing Core Brands, Media & Digital
Period: Sep 2017 - Feb 2019 (1 year, 5 months)
Location: Dallas/Fort Worth Area

The strategic & commercial business leader for core business in North America. Responsible for driving market share, revenue and profit growth for the $5.6 BN snack portfolio including three $1bn + Global brands. Portfolio includes brands such as Doritos, Cheetos and Tostitos. Head of Media and Digital for Frito Lay Division of PepsiCo.

Company: Kimberly-Clark
Title: Global Sector Leader Family Care
Period: Sep 2015 - Sep 2017 (2 years)
Location: Dallas, Texas

Vice President & Sector Leader for Family Care globally at Kimberly-Clark. The strategic & commercial business leader for the sector. Responsible for driving market share, revenue and profit growth for the $6.5 BN portfolio of Family Care Care brands including three $1bn + Global brands. Portfolio includes brands such as Kleenex, Scott, Andrex and Cottonelle.

Company: GSK
Title: Vice President & General Manager, Malaysia & Brunei
Period: Mar 2013 - Sep 2015 (2 years, 6 months)
Company: GSK
Title: Vice President & Global Business Leader, Digestive Health Category
Period: Jun 2011 - Mar 2013 (1 year, 9 months)
Location: Greater New York City Area
Company: GlaxoSmithKline
Title: Vice President Digestive Health Business Unit, North America
Period: Jul 2010 - May 2011 (10 months)
Location: Greater New York City Area
Company: GlaxoSmithKline
Title: Vice President Weight Control Business Unit, North America
Period: Sep 2008 - Jul 2010 (1 year, 10 months)
Company: GSK
Title: Marketing Director, Consumer HealthCare, UK
Period: Dec 2006 - Sep 2008 (1 year, 9 months)
Location: London, United Kingdom
Company: GSK
Title: Innovation Director, Sensodyne Global Brand Team
Period: Jun 2005 - Dec 2006 (1 year, 6 months)
Location: London, United Kingdom
Company: GSK
Title: Innovation Manager, Sensodyne Global Brand Team
Period: Jan 2004 - May 2005 (1 year, 4 months)
Location: London, United Kingdom
Company: GSK
Title: Global Category Manager
Period: Oct 2002 - Jun 2004 (1 year, 8 months)
Location: London, United Kingdom
Company: GSK
Title: Senior Brand Manager
Period: Jan 2002 - Oct 2002 (9 months)
Location: London, United Kingdom
Company: GSK
Title: Brand Manager
Period: Jan 2000 - Dec 2001 (1 year, 11 months)
Location: London, United Kingdom
Company: SmithKline Beecham Corporation
Title: Senior Key Account Manager, National Accounts
Period: Jan 1999 - Jan 2000 (1 year)
Location: London, United Kingdom
Company: SmithKline Beecham Corporation
Title: National Account Manager
Period: Jan 1998 - Jan 1999 (1 year)
Company: SmithKline Beecham Corporation
Title: Territory Business Manager
Period: Mar 1996 - Dec 1997 (1 year, 9 months)
Location: Lodnon, United Kingdom
Rachel Ferdinando's education
ENSCBP Bordeaux France
Bachelor of Science (BSc)
1993 - 1994
Imperial College London
BSc Hons
1991 - 1996
Rachel Ferdinando's top skills
Segmentation Cross-functional Team Leadership Shopper Marketing Pharmaceutical Industry Market Analysis Marketing Management Customer Insight Brand Management Marketing Marketing Research Global Marketing Marketing Strategy Integrated Marketing Consumer Healthcare Business Strategy Product Launch Sales Effectiveness Leadership Pharmaceutical Sales FMCG
Rachel Ferdinando's Colleagues
SN
Simon Nordon
Vice President, Strategy, Global Beverages
Purchase, New York, United States
WT
Wern-Yuen Tan
Chief Executive Officer, PepsiCo APAC
Purchase, New York, United States
EW
Eugene Willemsen
CEO Africa, Middle East & South Asia
Purchase, New York, United States
DG
Daniel Grubbs
Global Chief Venturing & Investment Officer
Purchase, New York, United States
FS
Fabio Silva
Senior Director, Strategy & Transformation
Purchase, New York, United States
Rachel Ferdinando has 160K+ colleagues in total at PepsiCo. You can find all of them in FinalScout.
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