Rachel Newport MBA MGM

Holding brand ownership, I provide the vision, goals, and strategies to empower the growth of the Diagnostics portfolio. In this role, I shape brand identity through strategically sound planning of integrated brand marketing communications directed at lab partner and health care provider audiences to build brand voice, grow awareness, and increase market share. • Advanced customer-focused digital capabilities with first-time utilization of CRM platform to 250 commercial staff, creating a differentiated customer experience and increasing market share. • Implemented and fast-tracked new, high-impact new digital tools and messaging for novel Coronavirus tests, generating awareness for increased worldwide capacity for CCOVID-19 testing.

Headed all marketing and product management to stabilize a $250 million global Respiratory business. Worked with a cross-functional team including R and D, regulatory and legal from concept through development as well as lifecycle management from launch to phase-out. Partnered with global business teams to execute brand-aligned marketing strategies and integrated communication campaigns. • Led upstream, downstream, and continuation marketing for Respiratory devices, resulting in the successful turnaround of a failing business and restoring steady positive growth and strong margins. • Conducted VOC market research with audiences, translating results into future new products and feature enhancement roadmaps for new products delivering increased customer satisfaction scores. • Spearheaded 3 global strategic launches that grew 2X market and well above budget commitments, representing 30% overall growth. • Transformed innovation pipeline from incremental to evolutional thinking, driving fewer, more impactful projects and vitality from 2 to 15% in 3 years. • Drove emerging market strategy in India, China, and Brazil, doubling Emerging market revenue. • Launched award-winning Powered Air Purifying Respirator device platform through dynamic business environment post initial regulatory denial from NIOSH. • Recruited a remote, global team of 8 to deliver versus revenue and spending targets

Governed a $200 million Americas portfolio devising new product development, lifecycle management, and continuation marketing. Directed marketing, digital strategy, commercial excellence, communications, promotions, pricing, and distribution, implementing growth acceleration efforts. • Successfully introduced new products to achieve 10% double-digit growth year-over-year for 4 consecutive years and take the number 2 share position. • Launched TrustFit push-in foam earplug platform, resulting in $1 million in revenue in the first month post-launch and a projected $15 million annual run rate. • Launched FirmFit reusable earplug platform to fuel growth to exceed internal revenue goals and gain competitive share from competitor 3M. • Divested non-core assets, including military device business to maintain strategic focus, strengthen the portfolio, free up internal resources and enhance profitability. • Increased brand visibility to drive more balanced sales outside North America, generating growth 20% higher than the Latin America market. • Assembled and led a remote team of 4 regional marketers, one of which whom took over as director.

Led the development of strategic, impactful integrated marketing programs. Cultivated, mentored, and managed a diverse team of 10 planners, account managers, and creative talent to deliver continuously successful in-store campaigns. • Restored growth to the Sony consumer portfolio, increasing in-store traffic and raising sales 10% across TVs, Cameras, Camcorders, Computers, and Home Audio and Video product lines.

As an Independent Consultant, I partnered with diverse Consumer Packaged Goods and Technology clients, identifying their key needs, brand values and voice, and objectives to set strategy and design integrated marketing communication plans across all channels consistent with target and value proposition. ►Empowered client brand and company successes through innovative and engaging communications campaigns with messaging focused on customer acquisition and retention.

With Intuit, I built and led a dynamic marketing team, driving the development of compelling integrated launch campaigns with differentiated strategy, unique branding, compelling value proposition, and key messaging to extend market position. ►Conceived and shaped the creation of traditional, digital, and social media marketing communication in line with target audience needs to maximize sales, ►Delivered more than 10% growth over two consecutive years with the creation, development, launch, and management of a pioneering $125M integrated marketing communication plan. ►Devised and headed a $75M traditional marketing campaign, achieving ambitious brand equity, product awareness, and acquisition targets.

Responsible for global marketing for the Tassimo home brewing system, including overall strategy, long-range planning, international expansion, and integrated marketing communications. Successfully completed a 2-year International assignment in London, United Kingdom, gaining significant leadership, strategic planning, and marketing experience.