Rachel Quigley
About
Rachel Quigley is from New York, New York, United States. Rachel works in the following industries: "Marketing and Advertising". Rachel is currently Vice President, Partnerships at AdTheorent, located in New York, NY. In Rachel's previous role as a Director, Digital Media (HBO) at Merkle, Rachel worked in New York, NY until Feb 2019. Prior to joining Merkle, Rachel was a Associate Director, Digital Media (HBO) at Merkle and held the position of Associate Director, Digital Media (HBO) at New York, NY. Prior to that, Rachel was a Manager, Digital Media (HBO, MetLife) at Merkle, based in New York, NY from Jan 2015 to Mar 2016. Rachel started working as Specialist, Media at eBay in New York, NY in Oct 2013. From Jul 2012 to Oct 2013, Rachel was Executive Recruiting Assistant, Lease & LaBau at Lease & LaBau, Inc., based in New York, NY. Prior to that, Rachel was a Jr. Media Buyer, National Broadcast at GroupM, based in New York, NY from May 2011 to Apr 2012. Rachel started working as Marketing Intern, Print at ReminderMedia in King of Prussia, PA in Jan 2011.
You can find Rachel Quigley's email at finalscout.com. FinalScout is a professional database with business professional profiles and company profiles.
Rachel Quigley's current jobs
Oversee Partnerships division of AdTheorent. My team is responsible for evaluating and managing relationships and integrations with all AdTheorent’s partners. We serve as the business liaison between internal stakeholders and our external partners with a focus on building deeper relationships within existing partnerships, identifying opportunities to onboard strategic partnerships/ new products and serve as the go-to experts to support end to end business process, including companywide solution rollouts and technology integrations.
Rachel Quigley's past jobs
Merkle (part of Dentsu Aegis Network) During time at Merkle I served as the media lead for HBO (digital AOR) & MetLife and supported companywide new media business development, pitches and onboarding for clients incl. Warner Bros., Fox, Abercrombie & Fitch and various others across entertainment, FS and retail verticals. On HBO, I led a large media book of business inclusive of HBO NOW (app acquisition), GO/College, Brand, Multicultural and Tune In marketing across all series (incl. GOT & Westworld), documentaries, comedy specials, sports and films. I managed a large digital team across levels focused on audience and data driven media planning, media execution/activation of all tactics and closed loop measurement. Digital media programs included social, programmatic, video, CTV and strategic activations across podcasts, custom content, talent driven initiatives and first to market programs. Drove award winning media executions on behalf of HBO - won a Bronze Cannes Lion for Game of Thrones S7 media execution.
Clients: GNC, Ahold (Peapod, Stop&Shop, Giant, Martin's), Sallie Mae, UPromise, eBay Enterprise Collaborated with cross functional teams and outside vendors to create and implement various marketing strategies across digital (display, video, social). Developed test plans and recommendations to drive learning with advanced targeting and segmentation. Oversaw in-house creative team’s work for my clients. Analyzed and communicated campaign success and ROAS to clients, provided POVs and made strategic recommendations for campaign optimizations. Facilitated monthly billing and invoicing process. Built plan and executed digital, print and OOH media to promote a product launch for eBay Enterprise - eBay Enterprise’s Commerce Marketing Platform.
Held this position while obtaining Master's Degree
Clients: Subway, Yum! Brands, Coldwell Banker, Century 21 Managed TV ad buying for large books of business across cable and network television channels. Negotiated upfront and scatter buys, performed analysis of buys to ensure optimal ad placement and completed monthly and quarterly post-analysis of ad delivery. Maintained, monitored and moved inventory across Prime, Late Night, Early Morning, Syndication, Network Sports, Cable Sports, Cable Entertainment and Hispanic dayparts and managed tracking and performance analysis to ensure package delivery (quarterly/annually). Coordinated with creative and planning teams on all aspects of advertising campaigns and media coverage for clients. Collaborated with Subway’s digital media team to integrate the client’s traditional television buys with the digital buys.
Marketing Intern for custom magazine publishing company